Who we are

Our team of dedicated writers produce engaging copy across all industry sectors. Working closely with experienced editors and strategists, we deliver an exceptional standard of content in a variety of formats and languages that is tailored for both people and search engines.

Chad Harwood-Jones
Managing Director

With more than 15 years’ experience, Chad has planned and implemented highly successful marketing strategies for some of the UK‘s largest brands, including TUI, More Than and AXA Insurance. He ensures that Ad-Rank has the right strategies in place to continually deliver campaigns that have a positive, long-lasting effect on our clients’ investment in our services. He likes pizza.

Stuart Peskett
Head of Content

A journalist with 20 years’ experience across print, online and retail, Stuart is responsible for editing and commissioning all content for WooContent, ensuring that copy is perfectly aligned with clients’ tone and house style. A writer and sub-editor, he has worked for consumer titles including Square Meal and Decanter, and his interests include golf, cooking and building his whisky collection.

Laura De Oliviera

An established freelance translator and copywriter, Laura produces marketing content for brands across the UK and France. Experienced in the fashion and beauty sectors, providing content for dynamic and fresh brands is one of the things she loves most about her job. Fluent in French, she has a soft spot for the Loire Valley, where she lived for a year during her studies.

Heidi Cross

Heidi has worked in the travel industry for 20 years. She started her career as a researcher on TV Travel Shop, becoming a producer for Travel Channel and Thomson TV. As well as writing scripts, she directed on location and wrote copy for affiliate websites. Since 2012 she has worked as a dedicated copywriter, both via agencies and directly for clients.

Daniel Johnson
PR Consultant

Daniel Johnson is a public relations specialist who has worked in travel for more than 10 years. He’s worked for one of travel PR’s leading London agencies and a tour operator in the UK and France. Daniel is a member of the Public Relations Consultants Association (PRCA) and has completed its Advanced Certificate qualification. Away from work, he loves running long distances through mud.

Dani Redd

Dani has a PhD in creative and critical writing from UEA. She is an experienced copywriter specialising in travel-themed content, and currently writes features for The Culture Trip. She has published short stories, non-fiction and academia. She loves travelling to remote places as much as she can, and currently lives in India.