If you run an online business, you thrive on traffic. It’s the flow of readers on your website, and as a website owner, your audience is your most prized possession. And it is often challenging to attract one.
If you want to boost your blog, you have to overcome your biggest challenge – writing content that is attractive to people but is also optimised for search engines. So, how do you do that?
The answer is Search Engine Optimisation (SEO). To prosper in your online business, you need to master this term and go beyond just writing content!
Are you wondering, what is SEO copywriting? And how do you make your website rank well on Google and appeal to readers at the same time? We explain what SEO copywriting is and how to go about it.
What is SEO?
SEO is a concept that is often misunderstood. However, it is simple once you learn the golden rule: people come first. Yes, appealing to your readers comes before search algorithms.
SEO is the art of optimising your online content so that it ranks as high in SERPs (search engine result pages) as possible. Among the various SEO techniques is SEO copywriting, one of the most effective ways to optimise your content.
What is SEO copywriting?
SEO copywriting is incorporating keywords and key phrases into your content to make it more accessible. These keywords and phrases are likely to be entered by your target audience while finding content. For example, if you want to lose weight, you might type something like ‘top 10 ways to lose weight?’ in your search engine.
It is essential to understand that every word or phrase you might be able to think of won’t make the right keyword. You must do your research and find the most useful keywords for your niche and topic.
Know your keywords
Remember, whenever you write, you are serving two masters. First (and foremost) is your audience, and you must make them fall in love with your content.
Second is the search engine. You must write in a way that helps a search engine to understand what exactly it is that your page conveys. It helps your page to come up in search results. This is why keywords are so important.
How to find the perfect keyword?
There is a simple three-step process to finding the right keywords for your article:
Research keywords with SEO copywriting services
There are many SEO copywriting services that can help you with this:
- Google Keyword Planner (sign up for an AdWords account but no need to pay)
- Keyword Tool
Pick the right keyword
Choose the keyword that is popular among users but not used very often on popular websites.
Sprinkle the keyword all over your article
Moreover, it is good to know some specifics about the world of keywords.
Short-tail and long-tail keywords
Short-tail keywords are those made of three words or less, whereas long-tail are more than three words. How are they different?
Short-tail keywords help your content appear under many searches. However, this increases the bounce rate, too. Most people may not find the exact content they want.
On the other hand, the longer your keyword gets, the lower the search volume will be. However, we recommend the use of long-tail keywords because they help you match the kind of searches that people make. As a result, your page is more frequently accessed and is more likely to appear in SERPs.
Tip: use a mix of short-tail and long-tail keywords to make your content more accessible.
How to write SEO copy
To learn how to write an SEO copy, an SEO copywriting agency is always best. They are experts in this field, so you know your content will be in safe hands.
When it comes to SEO copywriting strategy, you need to be smarter than your competitors and learn where exactly to include your keywords. Think about:
- Image descriptions
- Meta description
- Content of product descriptions, landing pages, and blog posts
- The URL address of that page
Optimise your content in a way that makes it easy for Google to recognise your keywords. Many platforms, such as WordPress, have plug-ins that rank how good your content optimisation is.
For example, Yoast highlights your content with a traffic-light system. It varies from red to green to indicate the strength of your keyword use and positions.
Why do you need SEO copywriting?
Whether you run an online business or blog, you need digital marketing to create an audience. You use SEO copywriting to ensure your page appears on the first or at most second search result page on Google. Why?
When users search for something, they do not go beyond the first or second search results page. If your content lies on the fourth page, they will not see it, and your page will not get the desired traffic. Therefore, SEO copywriting is essential to help your website thrive and succeed.
Good SEO vs. Bad SEO?
You cannot tell if SEO is good or bad just by comparing two pages. Both will have used keywords, phrases and more. But for your SEO to work, you need to make sure these keywords are not stuffed or forced in your article. Often, in an attempt to make your page rank higher, you may overuse keywords (known as ‘keyword stuffinf’) or weave in irrelevant ones. Do not do this! Google is smart and may even penalise you for this by blacklisting your content or ranking it low.
Moreover, your content needs to be high-quality, readable, authoritative and grammatically perfect. Use a mixture of infographics, facts, figures, and vibrant images to spellbind your reader.
Last but not least, an essential strategy is to link your pages to more significant, accessible, and credible websites. Make social media your tool, contact influencers, and use guest blogging for this.
When influencers and authoritative networks root for you, Google will trust your content as a credible source. Voila, you will be on the first page in no time!
Now that you know what SEO copywriting is, optimise your content accordingly and increase the popularity of your blog or business. The seemingly challenging path to success has never looked simpler!