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21st August 2020

What is link building?

The world of SEO and link building is always evolving, and it has become important now, more than ever, to know how to build high-quality links. You must understand how to create and implement high-quality campaigns for your business to succeed online, and those requirements will not be changing anytime soon.

To put it simply, link building is the process of acquiring links from other websites, back to your website. All business owners and marketers should be interested in building links because it’s a sure-fire way of driving referral traffic and boosting site authority.

Why Are Links So Valuable?

Links are essential to the running of the web. In actual fact, links are the reasons why it’s called a web, combining millions of websites into one unit through linking.

There are two basic reasons why businesses and marketers should pay more attention to links:

1. They are the fundamental means of navigation online, guiding humans from one web page to the other.

2. Search engines use links as an indicator of relevance, trust, and authority.

Why Link Building is Important

Google implements complex and constantly-evolving algorithms, but backlinks are still vital to how search engines determine how sites rank for keywords. Building links is one of the various Search Engine Optimisation (SEO) methods because Google uses them as indicators of the quality and authority of your site. Therefore sites with more quality backlinks are ranked higher.

There are two ways to build links to your site: the right way, and the wrong way. For the long-term sustainability of your website and business, you should employ a link building service to implement natural link building – a process of earning links in a more organic way. The other method involves buying links or getting them through manipulative means and is known as Black Hat SEO. This practice can get your website banned from appearing in search results.

Undoubtedly, natural, organic link building can be a demanding and arduous process. All links are not equal. For instance, a link from an authoritative site like Bloomberg.com will have more impact on your rankings on the Search Engine Results Pages (SERPs) than one from a new website.

Indeed, it is more difficult to get high-quality links, however, link building is key to attaining high organic search rankings.

How to Earn Links

It is important that you have web pages that are worth linking to. Before you start building links, there has to be something of value that to link to. Most times, it’s your website’s homepage. Although, typically you build links to specific items like research studies, graphics, or blog posts. Sometimes these assets may be in existence before you start your link building strategy. Other times, you may have to create them specifically for your link building project.

Therefore, the concept of link building is that all link building campaigns have to start with a resource that is worth linking to. It’s really difficult to build links to low-quality web pages, but if you start with a truly valuable resource that people find informative or share-worthy, then link building can become a much easier endeavour.

What Does my Business Stand To Gain from Link Building?

Search engines consider links as very important signals for determining rankings. So, it's clear that boosting the number of high-quality links pointing towards your website can considerably increase your chances of ranking high.

However, link building has a lot of other benefits that are not immediately noticeable, but are still key to the success of your campaigns.

Gaining Referral Traffic

We know links can impact your rankings, but what kind of effect do they have on referral traffic? A high-quality link from a popular website can lead to a boost in traffic. If it is a site in the same niche as yours, there are chances that the traffic you gain is also relevant, which could increase sales. The value of this link goes beyond just the SEO, it’s also about customers.

Nurturing Relationships

Link building will often involve engaging in outreach campaigns to other relevant blogs and websites within your industry. Most times, an outreach has to do with the promotion of a new product, a piece of content, or software. The common goal of any outreach campaign is to earn a link, but it usually has more to offer than just the link. With outreach campaigns, you can build long-term relationships with your industry’s key influencers, and these partnerships usually mean your business will be regarded as reputable and trustworthy. This is a good thing, as it actually is the creation of genuine promoters and advocates for your business.

Building Your Brand

With a good link building strategy, you can build your brand and present yourself as an authority in your industry. A professional link building agency will always adopt some link building practices like content creation, which can confirm to people that your company has the expertise. This goes a long way in building brand authority for your company.

There are no secret shortcuts to acquiring high-quality links. You’ll have to recognise the kind of value your website adds to the web, the prospects that exist within your industry, and then go ahead to earn the links your website is worthy of.

All it needs is a little research, creativity, analysis, and strategy, and your link building will make a big difference to your website. Also, ensure that every link is useful for your website, the website that’s linking to yours, and their audience. With quality links, your website can earn valuable organic traffic from Google search.

There are a lot of elements within SEO, but links are still vital to any SEO strategy. Link building can be considered as both a science and an art, requiring technical knowledge and analytical skills. It also requires time, effort, and persistence. If you need help with link building and SEO, consider outsourcing to a link building agency for high-quality links that will guarantee the long-term viability of your business.

If you need more information about our link building service, please get in touch today.

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