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What is an infographic?

Would you prefer reading a page full of words or one with eye-catching colourful pictures or charts? Most people will prefer a good-looking page with pictures – or, more precisely, an infographic. That is because infographics – a form of visual aid – help you understand things, and retain information.

Infographics are an excellent tool to attract more readers to your websites – and to your content. For example, if you had to explain the various parts of a skeleton in words, it could be very difficult to explain clearly. However, an accompanying diagram like the one below helps you visualise and understand the concepts better.

WooContent infographic

In simple terms, an infographic is a visual aid that contains data. It can comprise charts, images, or graphical representations of a concept or trend. It makes things clearer, and educates and communicates things to the reader. It also helps you remember things, too – and just words on their own can make content boring and monotonous.

Types of infographic

How do you design an infographic that appeals to the reader? And why would you benefit in using an infographic design service? We’ve broken down the main types of infographic for you:

Statistical infographics

These infographics don’t contain much text – generally, only numbers and facts are used.

WooContent graph

Hierarchy infographics

For example, node-link diagrams, adjacency diagrams, and enclosure diagrams that are used to represent hierarchical data.

Geographic infographics

Maps are the most common form of geographic infographic. Colours, pie charts, and various icons are often used as symbols to represent areas.

Informational infographics

These are used for complex concepts and usually contain much more text than more design-led infographics. 

Timeline infographics

A timeline infographic is a great way to chart the history of something, whether it’s the story of a brand, a look back at key events or plotting the history of something famous.

Why is there a need to use infographics?

Infographics were hugely popular 10-15 years ago, but have rather fallen out of favour. This is a shame, as a well-crafted infographic is a useful thing indeed. Here are some great reasons why infographics can benefit your content marketing:

  • They’re easy to understand

Infographics help you understand complex data. We all know that a picture is worth a thousand words, and infographics are a great way of educating your readers and customers.

  • They’re a great marketing tool

Infographics can be used as a key marketing tool for industries to boost their demand and create interest. You can employ an infographic agency to create a branded design for use on your website. And they’re ideal for getting the attention of your customers.

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  • They help create awareness

Infographics can be used to raise awareness about anything. Don’t forget that infographics are highly shareable, too. You can share them through social media like Facebook, Instagram, and Twitter – you never know, they could go viral!

How can you make your infographic design effective?

It is essential to make your infographic designs effective so that they make sense to the reader. This will help create patterns and will engage the target audience. It will further improve the way of communicating the content, thus keeping it enjoyable.

There are three key ways to make an effective infographic template. Firstly, draw up a collection of lines, borders, and different shapes and use them each time, to give your infographics the same look and feel each time.

You should try to keep your infographic simple, which will make it easier to understand the content effectively. Finally, it’s important to choose the right type of design for the concept you’re talking about, whether it’s text-heavy or design-led.

Once you have understood the main concept, then it is very easy to create your infographic. There are a few steps that will help you make one!

First of all, you should make an outline rather than jumping on conclusions or designs. This will help you focus and stick to the main content while making your infographic.

While making an outline, consider the following:

  • Firstly, bear in mind your audience
  • Ensure that the content is essential and relevant
  • Look at the length of each section and keep the format same to make things easy
  • Make sure you check all titles and sub-headings
  • Don’t forget to brand your infographic with your company/website logo.

So, now you know how to create great infographics that will generate brand interest, as well as likes, clicks and shares. They’re an incredibly useful way to illustrate your content, and once you start creating them, you will be able to make anything interactive. It’s time to get creative!

Take advantage of our infographic service today. Please get in touch and we’ll help you take your brand to the next level.