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Retail Copywriting.

Looking for expert copy that converts? Our retail copywriters deliver high-quality and engaging copy that has the Woo Factor.

Content drives performance.

Whether you are an e-commerce business or a bricks and mortar retailer, your customers are making purchasing decisions online. Everything you do online is either designed to tempt your customers to hit purchase online or drive them in-store to buy; in both cases, your online presence is essential to conversion.

In a world of online reviews, and Amazon, standing out in a crowded marketplace is tough and only getting tougher. Retail content marketing such as YouTube videos, compelling blogs or artful website content, is your best chance for beating the crowds.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core retail digital marketing objectives, which should encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding buyer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

Our retail copywriting team is made up of experienced writers and editors who work together to provide expert knowledge across all areas of the vast retail industry. Together, we have a deep understanding of how the retail sector works, and how to combine best practices in content creation and SEO to deliver real value for your investment.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

Want to see an example?

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Types of content.

Some of the popular formats of content that we can produce include:


Here are just a few of the brands that we have had the pleasure of creating content for over the years…




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