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Charities & nonprofit copywriting.

Raise your charities profile by creating emotive content that engages and inspires.

Content drives performance.

Communicating the importance of your work is vital to reaching potential investors and executing fundraising initiatives that will make a difference. Your stories need to be heard, and challenges surrounding the work you do need to be articulated in a clear and concise way to maximise response.

Research shows that 74% of non-profit organisations say that content marketing increases lead quality. This shows that the right material can be the driving force behind positive return. It’s now more important than ever to produce effective material that will enable your organisation to attract the right donors and members.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core charity and non-profit marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding investor and donor personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

Our writers are experts in the charity sector and have experience creating powerful, emotive copy that engages readers and drives donations. We understand that charities have a broad range of stakeholders and donors and we will adapt your content, so you can be sure that you’re delivering the right message to the right people.

From policy reports to webpage copy, persuasive mail-outs to shareable social media, we take your core values and use them to produce gripping content that calls for action across all platforms.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

Want to see an example?

Want a FREE content audit?

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Types of content.

Some of the popular formats of content that we can produce include:


Here are just a few of the brands that we have had the pleasure of creating content for over the years…




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