FMCG copywriting

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Whether you’re a manufacturer or retailer, looking to launch a new product or expand into new markets, the highly experienced commercial writers at WooContent know how to leave behind dry sales-speak to deliver creative, impactful and consumer-focused content that grabs attention and sells itself.

WooContent produce content for leading FMCG companies in all formats, and are specialists at delivering high quality copy at speed and at scale – so you can be sure your content will be cost-effective for your business, have mass appeal, and give you a competitive advantage.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Get a FREE audit of your FMCG content

 

Types of content

Some of the popular formats of content that we can produce for you include:

Webpage copy

Not just fantastic writers, the team at WooContent are clued up on digital marketing and specialists at combining winning content with SEO. Every piece of content for your website will be of exceptional quality, search friendly as standard, and focused on promoting a brilliant user experience.

Product descriptions

Great product copy will convey value and help convert more customers. We make sure every description supports your brand, is search-optimised, conversion-focused and above all useful to your target audience.

Evergreen content

Taking your content that bit further, the team at WooContent are experts at producing content that stands the test of time and consumers will feel compelled to share.

Blog content

We deliver engaging editorial content your audience will love, and that you can re-purpose across your owned media and social channels to maximum effect.

Press releases

As an award-winning PR team of media-savvy writers, we create content with the power to give your brand a bigger voice and your message a wider reach. Not only will great media content help to positively impact your brand and give it longevity, this will also translate to shifting more products faster.

Video content

As an FMCG brand, video content is likely to be high on your agenda. Our video content copywriting services stay creative and capture attention quickly.

Brand storytelling

Our strategic copywriters will help create consistent and compelling content that builds a picture of your brand ethos. Our solutions will enhance your company persona and make sure your brand is never left on the shelf.

See an example of our FMCG copywriting