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Fashion Copywriting.

Captivate and inspire with stylist branded content that will never go out of fashion.

Content drives performance.

79% of shoppers do research prior to purchasing in-store. This means that for fashion businesses, it is now more important than ever to produce content that is focused on securing sales. More than half of consumers are likely to switch brands if a company doesn’t make an effort to personalise communications. In an industry filled with competitors, make your brand stand out by becoming an online fashion expert and by using online content to build strong relationships.  

Whether your brand is high-street or high-end, keeping up with the latest trends is not just for the catwalk. Using a fashion content marketing agency will help you attract, engage, convince and convert more consumers to customers.

Our approach.

At WooContent, we apply a methodology that aligns content production closely with your digital marketing objectives, which may encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding the client’s needs, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

With a passion for fashion, our team at WooContent understand the importance of brand identity matched with creativity. As industry experts, our writers use their knowledge of the latest trends in the fashion world to create quality content and reach your audiences. From blogs to online campaigns, we use the power of copy to drive engagement, trust and conversion.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Whatever the size or scope of the project, our team are committed to achieving exceptional results. We take pride in delivering results on time and on budget, including…

Product pages and descriptions

At Woo, our writers create the best copy to keep your audience engaged. With 87% of shoppers rating product content as extremely or very important when making a purchasing decision, we know the importance of strong calls to action, the need for SEO optimisation and the best ways to increase traffic to your website.

Category pages

Well-optimised category pages are a great way of attracting organic web traffic: content plays a pivotal role in making this happen. Our team of content strategists and writers are skilled in creating eye-catching titles to obtain high-level engagement.

Evergreen content

We position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded blog content

30% of consumers are more likely to buy a product recommended by a non-celebrity blogger. Our writers do extensive research in the early planning stages understanding which influencers your consumers relate to. At Woo, we help you to create meaningful content to drive traffic and increase brand awareness.

Latest news/press releases

Great fashion PR coverage is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If you’re launching a new collection, hosting an event or rebranding, we can work with you to shape the best-possible content.

Video scriptwriting

According to research, while 20% of people will read the text on a page, 80% will watch a video. By working with Woo Content, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, gaining maximum results.

Email marketing content

The main ingredient of any effective email marketing strategy is the copy. As email is the third-most-influential source of information, you need stellar subject lines, dynamic headlines and short, snappy sentences. At WooContent, we take the time to understand your brand and your campaigns, so we can maximise click-through.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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