Copywriting Blog

How to Create an Authentic Brand Story for Your Business

A brand story is a subtle yet powerful tool. It’s not a sales pitch or PR stunt – a great brand story should be natural and authentic. It’s not a way to manipulate people to buy either, but rather a means of building relationships and trust. Storytelling allows you to engage with people on a personal level and form an emotional connection with one another. If your story is compelling enough, it will encourage people to feel positive about your brand. They might feel warmth or inspiration or […]

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Why the content and UX connection matters

The success of a website rises and falls on the quality of its content and user experience (UX). Some place greater importance on content strategy, others on UX design, but it’s becoming apparent that both are vital. Companies large and small have been implementing content strategies for years, with content strategists dating back to 1998. As for UX, it’s existed in one form or another for far longer (consider the design of and service provided by a restaurant), but its new role in the digital world has brought it […]

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15 fail-safe blog post ideas for travel bloggers

Everyone falls foul of writer’s block at some time or another. Sometimes it’s easy to find inspiration – others, not so much. With constant reminders that posting regular content is the key to keeping and growing your audience, realising you’re stumped for ideas is often cause for a sinking feeling. While it’s considered good practice not to just write for the sake of writing, chances are you haven’t actually run out of things to say. Your experiences, tips and advice can provide a wealth of information for those […]

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5 B2B Content Marketing Trends for 2018

Content marketing is no longer a niche activity, but a core business strategy. According to Content Marketing Institute’s latest annual report, B2B Content Marketing: 2018 Benchmarks, Budgets and Trends, 91% of over 2000 B2B respondents interviewed use content marketing. But the landscape of content marketing is always changing in response to new consumer trends or technological advances. If you want to stay ahead of the pack, it’s important to be able to plan for these changes in the market. We’ve done the research and here are 5 tips […]

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Key Metrics That Will Define the Performance of Your Content

If you’re a copywriter – in-house or freelance – or you need to hire one, the task seems fairly straightforward: write great content. But how do you define “great”? This is a trickier subject than you may think. What can you do to find metrics to define the performance of content performance? In this article, we’re going to get into the different data-driven solutions to correctly measure the quality, impact and role your copywriting directly plays in digital marketing or sales output. Know Your Audience Defining the performance […]

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How to SEO e-commerce category pages

You will often come across a category page whilst searching for products to buy from an online store. They are usually sections of a website that you click through to from a top navigation menu, and typically house a number of individual products. A good example would be ‘sofas’ on a home furniture website. Once on a sofa category page, you will see many different types and brands of sofa, often with filters to better focus your search. Category pages typically sit directly below your homepage in your […]

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How will AI affect copywriting?

From self-driving cars to systems like Alexa and Siri, artificial intelligence (AI) and machine learning have made rapid advances during the past decade. However, with the introduction of content spinners and content creation software, it’s becoming apparent that artificial intelligence has also had a palpable impact on the copywriting industry. Meanwhile, traditional marketers are discovering the benefits of creating better quality, unique content, and more of it. But this requires time and money. Content spinners and content creation software claim to provide the perfect solution to this: unique […]

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How to write like an expert when you aren’t one

Writing about a specific field when you aren’t an expert begs the question: why not just have an actual expert write the copy? The truth is, it’s the copy that’s most important. If your resident expert can’t write, you’re out of luck. That’s why more and more companies are hiring copywriters that, while they might not be experts in the field, can use the right language and tone of voice to communicate just as effectively as if they were experts. Sometimes you have to fake it ‘till you make […]

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The top travel influencers to work with in 2018

12 months ago it was predicted that influencer marketing would be one of the biggest trends to hit the travel industry in 2017. With 87% of millennials now looking to social media for travel inspiration prior to booking, it’s perhaps unsurprising that travel brands across the globe are turning to popular online influencers in a bid to promote their products, services and destinations. The reach of travel influencers as a collective is huge, while successful collaborations with individual online personalities can yield an impressive return on investment for brands. If […]

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Content strategy gurus you should follow in 2018 to get ahead

When looking for inspiration to help streamline your content strategy in 2018, there are some key names in the trade to turn to. Read and listen to what these content marketing, writing and SEO gurus have to say on their industry-leading websites, personal blogs and podcasts, or pick up their latest books. Their advice comes from years of working in content strategy and launching some of the biggest companies in the sector. Neil Patel An entrepreneur at heart, Neil Patel is the founder of web traffic and conversion companies Crazy […]

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