Copywriting Blog

How to Leverage LinkedIn with Great Content

LinkedIn has long been a key resource for ‘connecting’ with fellow professionals. However, despite the platform transcending simple virtual business card swapping, it’s still somewhat underused in terms of publishing content. Thankfully, we know how to take advantage of the LinkedIn feed, groups and the site’s Pulse blog to offer a guaranteed audience of more than just like-minded peers; it can translate into tangible leads as well. Take a look at our guide to creating engaging content to find out how. Why publish on LinkedIn? LinkedIn differs from […]

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Build Your Email Subscriber List With These Content Ideas

On a quest to grow your customer base? Email marketing is an asset in a marketer’s toolbox which, if approached in the right way, can help you reach out to your customers on your terms. If you’re not already investing in an email marketing strategy, there’s no better time than the present. According to polling from Econsultancy carried out in 2016, both agency professionals and in-house marketers most frequently stated email marketing as a tactic able to provide a strong ROI, at 80% and 73%, respectively. This may be […]

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Loathe Google, Love Google

One of the most common challenges content marketers face is choosing whether to write to please Google or people, or if in fact it’s possible to do both. It’s an ongoing debate in the online world, and treading the line between doing both can often be frustrating. After all, writing content that appeals to a computer algorithm is seemingly at odds with writing for a human reader. However, as Google becomes more intelligent and human-like in its capabilities, writing for both the search engine and the end-user may […]

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What Qualifications Do You Need to Be a Successful Copywriter?

It’s a common misconception that you need specific qualifications to become a copywriter, with the reality being that there are no set pathways into the industry. There are qualifications which can help to improve your writing and knowledge of marketing, but you can also develop your understanding of how to create successful content through theories which are easily accessible online. Here’s our overview of the qualifications and content theories every copywriter should be aware of. Useful qualifications UCAS has found that, for many employers, a degree is a desirable […]

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Celebrity Columnists Who Write with Creative Flair

Many of the most successful and long-standing celebrity columnists have secured their place in the editorial spotlight because of their writing prowess, having worked in journalism, written books or produced TV programmes that have shot them to fame. This makes them perfectly suited to column writing, using their honed word-manship to bring us their interesting viewpoints on topical or personal situations. Then there are those people in the limelight that just have a way with words, making us want to hear more from them. They might not have […]

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The Power of Profanity

All over the world, people rely on swearing to convey deep emotions. From anger and excitement to honesty and sadness, profanities are a powerful way of eliciting reactions and attracting attention. It’s no surprise, then, that the braver brands out there are willing to risk using profanity in their content in a bid to connect with their audiences. History and psychology of swearing Use of the infamous ‘f word’ was recorded as early as the 16th century, with a whole host of colourful language slowly but surely seeping […]

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How Commodity Content Has Ruined the Internet

In our ever-developing online universe, trends grow like wildfire both for better and for worse. Commodity content such as clickbait and sensationalised headlines have taken over the internet, infesting social media, digital news outlets and once reputable websites with cheap, one-dimensional content designed to gain clicks and nothing more. We’re firm believers that this manipulative tactic has ruined the internet, and we’re going to tell you why (without using shock titles or promising you pictures of dancing cats). Why is commodity content produced? The motivations behind producing commodity […]

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A Beginner’s Guide to Choosing Anchor Text

For those making their first foray into copywriting and SEO, the importance that’s placed on choosing the right anchor text can come as a bit of a surprise. Anchor text optimisation should in fact be a key consideration for any content creator, as getting the formula right has the potential to either enhance or undermine your link building efforts dramatically. With that in mind, here are our top tips for choosing the perfect anchor text every time. What is anchor text? Moz defines anchor text as the ‘visible, clickable […]

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The best complaint letters (and responses) of all time

Learning how to respond to complaint letters is an art form in itself. You’ve got to be courteous, empathetic, apologetic and above all remember that the customer is always right. But some PR and Marketing companies have taken it to a whole new level, with their hilarious replies that only strengthen and grow their branding. It’s rare in today’s world to be sent a concrete letter of complaint, what’s more likely is that social media will be the platform, and you’ll be tweeted or sent a negative Facebook […]

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5 protest signs that changed history

The protest sign. A piece of cardboard or placard that with just a few simple words can pull at our heart strings and empower a generation. In recent years, protest signs have been at the forefront of our minds more than ever before. Witty, amusing, politically charged statements have been doing the social media rounds, while gut-wrenching words turn into headlines on the evening news. 2017 was a year of many meaningful marches, we saw passionate sign holders voice their opinions and their hopes for the future. Key marches included […]

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