Copywriting Blog

5 powerful examples of recruitment copywriting

While job seekers have long fretted over the mere six seconds prospective employers spend looking at their CVs, it's now recruiters turn to worry. With bounce rates on career pages as high as 98%  in today's candidate-driven job market grabbing potential talent's attention requires creativity and skill. ... Continue Reading

3 of the best platforms for publishing mobile content

The 2017 mobile usage report from comScores shows that over 60% of users across the world spend more time browsing on mobile devices than desktops. Which means that in order to engage this mobile audience, you need to consider how you target mobile users within your digital marketing strategy. ... Continue Reading

Localisation, localisation, localisation

Unsure about what localisation is? This guide can help you overcome the challenges of localising your content. Localising your content involves paying particular attention to the language, nuance and tone of the copy, with reference to all of the particular areas around the globe that you operate in. It's very easy to ... Continue Reading

What is evergreen content?

With many brands and companies using social media to share topical bite-size pieces of content, it's easy to forget about arguably the most important form of content: evergreen. Evergreen content is information that doesn't have a use-by date. It remains relevant and useful without the need for constant updates, and acts ... Continue Reading

Are you content with your agency?

According to the Content Marketing Institute, 70% of B2B marketers have decided that investing in high quality content is the way forward for their business in 2017. It certainly makes sense, as it’s one of the most cost-effective ways to drive valuable traffic and engagement to your website. If you're ... Continue Reading