Travel Copywriting Services

WooContent is an SEO copywriting agency with proven experience in creating copy that propels our clients to the top of SERPs while ensuring your content engages, entertains and persuades readers. If you’re looking to improve your content for SEO success, we are the agency to help you.



What is it that transforms WooContent from ordinary to extraordinary in the travel sector? It’s the combined expertise and in-depth knowledge of our copywriters, all of whom are enviably well travelled and able to inspire and influence. Our team of SEO strategists hone in on captivating the customer through relevant and informative content that has the power to increase awareness, traffic and sales. Let WooContent help your audience travel the world.

As a copywriting agency, we are experts at creating copy for all sectors of the travel industry, including:

  • Business
  • Domestic
  • Entertainment
  • Hospitality
  • Leisure
  • Luxury
  • Package Holidays
  • Recreation
  • Tourism
  • Transportation
  • Travel Agents



At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating travel copy for SEO, social media or paid channels, we understand how to deliver high-quality travel copywriting tailored for people and search.


There are many benefits to investing in branded content in the travel industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.




Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation



Our seasoned team of travel writers are experts who have produced engaging content across the length and breadth of the travel industry. Our results-focused team have had the pleasure of working with brands including Expedia, Canvas Holidays, ClubMed, The Co-Operative Travel, Freedom Travel Group and many more.

Heidi has worked in the travel industry for 20 years. She started her career as a researcher on TV Travel Shop, becoming a producer for Travel Channel and Thomson TV. Since 2012 she has worked as a dedicated copywriter, both via agencies and directly for clients.


Dani is an experienced copywriter specialising in travel-themed content, and currently writes features for The Culture Trip. She loves travelling to remote places as much as she can, and currently lives in India.


Laura has worked as a copywriter for companies in the holiday and property industries, including Oliver’s Travels, easyCar, Countryside Properties and Taylor Wimpey. She loves horror movies and fiction, baking and decorating cakes, and visiting historic places.




No matter which type of travel copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Landing Pages

We produce SEO-optimised landing pages for destinations, accommodation, tour operators and more, packed with relevant and useful information.


Interactive Brochure Content

We have the expertise and resource to create interactive brochures to inspire and engage would-be holiday makers. Not only are they completely crawlable by search engines, but they also provide users with a unique interactive travel shopping experience.


Evergreen Content

We position your brand as an expert in travel by creating valuable content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.


Branded Blog Content

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with consumers are vital in order to help you to build authority in your industry. At Woo, we help you to create meaningful content to drive traffic and increase brand awareness.


Latest News/Press Releases

Understanding the power of travel PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new destination, hosting an event or rebranding, we can work with you to shape the best-possible content.


Video Scriptwriting

According to research, video is set to make up 82% of internet traffic. By working with WooContent, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, transporting them across the globe.


Email Marketing Content

The main ingredient of any effective marketing strategy is the copy. As email is the third-most-influential source of information, you need stellar subject lines, dynamic headlines and short, snappy sentences. At WooContent, we take the time to understand your brand and your travel campaigns, so we can maximise click-through.


Here are some of the brands we’ve had the pleasure of creating content for…

Club Med logo
Freedom Travel Group logo
Monarch Group logo
Canvas Holidays logo