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Travel Copywriting Services

Woo is an SEO copywriting agency with proven experience in creating copy that propels our clients to the top of SERPs while ensuring your content engages, entertains and persuades readers. If you’re looking to improve your travel content for SEO success, we are the agency to help you.

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Travel copy experts

What is it that transforms Woo from ordinary to extraordinary in the travel sector? It’s the combined expertise and in-depth knowledge of our travel copywriters, all of whom are enviably well-travelled and able to inspire and influence.

Our team of expert travel copywriters hone in on captivating the customer through relevant and informative content that has the power to increase awareness, traffic and sales.

Let Woo help your audience travel the world.

As a copywriting agency, we are experts at creating copy for all sectors of the travel industry, including:

  • Business
  • Domestic
  • Entertainment
  • Hospitality
  • Leisure
  • Luxury
  • Package Holidays
  • Recreation
  • Tourism
  • Transportation
  • Travel Agents

Branded SEO-friendly travel content

At Woo, we’re a travel copywriting agency, so we take time to understand your business, audience personas and commercial goals. This enables us to produce branded travel content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating travel copy for SEO, service descriptions or inspiring articles, we understand how to deliver high-quality travel copywriting tailored for people and search.

There are many benefits to investing in branded content in the travel industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Case Studies


Content marketing campaign
Is living in London more expensive than living on a cruise ship?

Holiday Hypermarket

Content strategy and creation
Implementing a content hub campaign for a travel retailer


Travelling with children on a plane
To generate national coverage for holiday deals, Increase awareness & links for improved SEO.


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of travel content we produce

Interactive Brochure Content

We have the expertise and resource to create interactive brochures to inspire and engage would-be holiday makers. Not only are they completely crawlable by search engines, but they also provide users with a unique interactive travel shopping experience.

Evergreen Content

We position your brand as an expert in travel by creating valuable content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded Blog Content

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with consumers are vital in order to help you to build authority in your industry. With our travel copywriting services, we help you to create meaningful content to drive traffic and increase brand awareness.

Latest News/Press Releases

Understanding the power of travel PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new destination, hosting an event or rebranding, we can work with you to shape the best-possible content.

Video Scriptwriting

According to research, video is set to make up 82% of internet traffic. By working with Woo, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, transporting them across the globe.

Landing Pages

We produce SEO-optimised landing pages for destinations, accommodation, tour operators and more, packed with relevant and useful information.