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Travel copy experts

What is it that transforms Woo from ordinary to extraordinary in the travel sector? It’s the combined expertise and in-depth knowledge of our travel copywriters, all of whom are enviably well-travelled and able to inspire and influence.

Our team of expert travel copywriters hone in on captivating the customer through relevant and informative content that has the power to increase awareness, traffic and sales.

Let Woo help your audience travel the world.

As a copywriting agency, we are experts at creating copy for all sectors of the travel industry, including:

  • Business
  • Domestic
  • Entertainment
  • Hospitality
  • Leisure
  • Luxury
  • Package Holidays
  • Recreation
  • Tourism
  • Transportation
  • Travel Agents

Branded SEO-friendly travel content

At Woo, we're a travel copywriting agency, so we take time to understand your business, audience personas and commercial goals. This enables us to produce branded travel content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating travel copy for SEO, service descriptions or inspiring articles, we understand how to deliver high-quality travel copywriting tailored for people and search.
There are many benefits to investing in branded content in the travel industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of travel content we provide

No matter which type of travel copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Interactive Brochure Content

We have the expertise and resource to create interactive brochures to inspire and engage would-be holiday makers. Not only are they completely crawlable by search engines, but they also provide users with a unique interactive travel shopping experience.

Evergreen Content

We position your brand as an expert in travel by creating valuable content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded Blog Content

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with consumers are vital in order to help you to build authority in your industry. With our travel copywriting services, we help you to create meaningful content to drive traffic and increase brand awareness.

Latest News/Press Releases

Understanding the power of travel PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new destination, hosting an event or rebranding, we can work with you to shape the best-possible content.

Video Scriptwriting

According to research, video is set to make up 82% of internet traffic. By working with Woo, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, transporting them across the globe.

Landing Pages

We produce SEO-optimised landing pages for destinations, accommodation, tour operators and more, packed with relevant and useful information.

Great Examples Of Travel Copywriting

The best travel copywriting makes you want to visit the place you’re reading about. It’s really that simple. But great travel copywriting isn’t easy. There is so much travel content out there that it’s hard to come up with a new way of describing a beautiful beach or chic hotel that hasn’t been done before.

One of the best pieces of advice is to avoid clichés. Unfortunately, the travel sector is packed with hackneyed language: all beaches are likened to paradise; the water has to be crystal-clear and the food is always to die for. You won’t inspire people with well-worn phrases like this. Tone is crucial: it needs to be authoritative but friendly and sell the destination but avoid the hard sell. The following examples show just how effective great copywriting can be.

1. 12HRS

12HRS is a great site for those planning a short break. As the name suggests, it recommends the 12 best places to visit, eat and shop in a single day, with a new idea for each hour. The tone is great – reading up on places to go feels like you’re chatting to a friend over coffee, which engenders warmth and trust. The site also has info on basic phrases, local currency and insider info, and even a Spotify playlist featuring local bands and artists. Informative but informal, 12HRS is a highly effective travel site.

Snippet: ‘Danes are a stylish bunch and they are perhaps the most laid-back dressers in Scandinavia. Colorful sneakers are the way to go for both women and men; the rest of your outfit can be black as night.’

2. i-escape

It’s hard to separate the fact from the fiction when deciding where to go on holiday – some travel sites are so overwhelmingly positive that customers quite rightly feel suspicious. i-escape is different. It features a hand-picked selection of independent hotels with feedback and ratings from people who have actually been there, while the highs/lows section gives an at-a-glance feel of each hotel. With travel copywriting, honesty is always the best policy.

Snippet: ‘The friendly, bohemian vibe means sociable couples and single travellers will feel very much at home here. The balmy roof terrace and fairylight-strung lawn are conducive to lazy drinks with other like-minded guests, and breakfasts are hearty affairs served by discreet staff who leave you to your own devices.’

3. Guardian Holidays

Just like the rest of its website, the quality of writing in The Guardian’s holiday retail arm is top-notch. Evocative and atmospheric, the descriptions of its holidays – a mixture of exotic treks and tours along with more traditional getaways – draw the customer in. If you’re considering a long-haul trip, you have to have confidence in the company you’re booking with, and The Guardian’s site overdelivers. Detailed itineraries and maps are a further plus.

Snippet: ‘We continue up the valley towards Langtang. The walk starts off easily, following an undulating trail through Sherpagoan and into the forest, past Rimche and further on to Lama Hotel; a collection of lodges in a forest clearing. The trail undulates up further through the forest with glimpses of the mountains ahead.’

4. Lonely Planet

If you’re unsure where to book, Lonely Planet is an excellent place to start. It made its name with its peerless selection of guide books covering all major countries and cities, but its website is now the go-to place for authoritative destination guides. You can book via Lonely Planet, but you never feel like they’re chasing a sale while browsing – the overriding feel is that you’re in safe hands with people who really know what they’re talking about.

Snippet: ‘The last remaining wonder of the ancient world; for nearly 4000 years, the extraordinary shape, impeccable geometry and sheer bulk of the Giza Pyramids have invited the obvious questions: ‘How were we built, and why?’. Centuries of research have given us parts of the answer.’

5. Hipmunk

The homepage of Hipmunk doesn’t wow at first glance, with its standard flight/hotel/car search box found on most aggregator sites. But what really makes this site shine is its guide section, Tailwind, which is crammed with useful hints and tips, such as the cheapest time of year to fly, or how to find the best travel deals. Spending an hour on Tailwind feels like you’ve been granted access to some of the travel industry’s best-kept secrets, which is a seriously impressive achievement!

Snippet: ‘New York City emits a magnetism unlike any other city in the world. Its busy-bodied inhabitants march to a collective beat, driven to inspire, create, and resolve. Whether you’re visiting Manhattan for vacation or catching up with local clients, we’re willing to wager that you’ll feel energized by this city, too.’

While competition is strong, the sites above show that by following some simple rules, you can win customers’ trust and convince them to choose you when planning their next getaway.

Travel lovers have no shortage of options when booking a trip, so you’ll have to work hard to make your content stand out from the rest – using a travel copywriter will boost your content, so get in touch with WooContent today. 


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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