Copywriting Pricing

£500 Minimum Order Value
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Industry experts

What is it that transforms Woo from ordinary to extraordinary in the travel sector? It’s the combined expertise and in-depth knowledge of our copywriters, all of whom are enviably well-travelled and able to inspire and influence.

Our team of travel copywriters hone in on captivating the customer through relevant and informative content that has the power to increase awareness, traffic and sales.

Let Woo help your audience travel the world.

As a copywriting agency, we are experts at creating copy for all sectors of the travel industry, including:

  • Business
  • Domestic
  • Entertainment
  • Hospitality
  • Leisure
  • Luxury
  • Package Holidays
  • Recreation
  • Tourism
  • Transportation
  • Travel Agents

Branded SEO-friendly content

At Woo, we're a travel copywriting agency, so we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating travel copy for SEO, social media or paid channels, we understand how to deliver high-quality travel copywriting tailored for people and search.
There are many benefits to investing in branded content in the travel industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.
Our Approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of travel content we provide

No matter which type of travel copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Interactive Brochure Content

We have the expertise and resource to create interactive brochures to inspire and engage would-be holiday makers. Not only are they completely crawlable by search engines, but they also provide users with a unique interactive travel shopping experience.

Evergreen Content

We position your brand as an expert in travel by creating valuable content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.

Branded Blog Content

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with consumers are vital in order to help you to build authority in your industry. With our travel copywriting services, we help you to create meaningful content to drive traffic and increase brand awareness.

Latest News/Press Releases

Understanding the power of travel PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new destination, hosting an event or rebranding, we can work with you to shape the best-possible content.

Video Scriptwriting

According to research, video is set to make up 82% of internet traffic. By working with Woo, we can guide you through the process of creating video that will shine online. Using clear and concise script writing, we make sure that you communicate effectively to your audiences, transporting them across the globe.

Landing Pages

We produce SEO-optimised landing pages for destinations, accommodation, tour operators and more, packed with relevant and useful information.


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
Sign up now

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