12 months ago it was predicted that influencer marketing would be one of the biggest trends to hit the travel industry in 2017.
With 87% of millennials now looking to social media for travel inspiration prior to booking, it’s perhaps unsurprising that travel brands across the globe are turning to popular online influencers in a bid to promote their products, services and destinations.
The reach of travel influencers as a collective is huge, while successful collaborations with individual online personalities can yield an impressive return on investment for brands. If you’re looking to incorporate influencer partnerships into your 2018 content strategy, here are just a handful of travel influencers worth looking out for.
Dave Brett – Travel Dave
Self-proclaimed solo adventurer Dave started his travel blog with the vision of inspiring more people to get out and see the world. Travel Dave is a comprehensive hub of travel tips and advice, while the inclusion of personal anecdotes help to bring the content to life. And with trips to more than 86 countries under his belt, Dave certainly has a lot of stories to tell. Now a full-time backpacker and proud advocate of the nomadic lifestyle, Dave has also released his own book, aptly titled Digital Nomad.
Alice Langley – Project: Wanderlust
Established in 2015, Project: Wanderlust is one of the newest blogs on the list, yet Alice’s passion for travel makes it one of the most engaging. A regular contributor on BBC Radio Essex, Alice is a fountain of knowledge for all things relating to family travel – even taking a bumper US road trip with her young family during the summer of 2016. It’s trips like this, alongside a popular ’48 hours in…’ series, that have made Project: Wanderlust a dependable resource for travel-loving families across the globe.
Yaya & Lloyd – Hand Luggage Only
Born from a chance conversation between two university students in 2014, Hand Luggage Only has grown to become one of the UK’s leading travel blogs. Friends Yaya and Lloyd compliment in-depth travel posts with stunning photography – the likes of which bring each location to life. It’s this passion for showing world-renowned destinations in their finest light that has earned the blogging duo a substantial following across social media, while a recent nomination at the Vuelio Blog Awards has established them as leaders in the field.
Claire Hall – Tin Box Traveller
Tin Box Traveller documents the adventures of the Hall family – made up of mum Claire, dad Mr. Tin Box and their two young children. The family have clocked up visits to more than 28 countries over the years, giving them plenty of experience in recording their experiences of family travel. On the blog, you can find first-hand accounts of travelling with little ones to some of Europe’s most renowned destinations, including Barcelona, Florence and Marseille. TBT is also a one-stop shop for family travel tips, resort and hotel recommendations and reviews of family days out in the UK.
Emily Luxton – Emily Luxton Travels
Full-time travel blogger Emily is keen to quash any misconceptions about solo female travel on her self-named blog. An advocate for ‘deeper travel’ that embraces all aspects of the cultures that she encounters, Emily combines her love of adventure, travel and food to produce content that’s unmatched elsewhere. It’s this unique approach to travel blogging that has earned her multiple industry awards, as well as nominations for Travel Blogger of the Year four times in a row.
Kach & Jonathan Howe – Two Monkeys Travel
Husband and wife duo Kach and Jonathan share a love of all things travel, with a focus on luxury adventures out on the seas. The pair spend much of their time sailing and backpacking the world over – with Jonathan travelling to over 90 counties, and Kach 95. It’s the eclectic mix of luxury and adventure travel that helps to make Two Monkeys Travel such an endearing read, earning the blog coverage from the BBC, Forbes and CNN over the last few years.
Karen Beddow – Mini Travellers
Family travel, days out and festivals are all covered on Mini Travellers – a child-friendly travel blog run by Karen and her husband Matt. Along with their three daughters, the couple have flown, driven and cruised to countless locations across the UK and beyond, documenting their journeys and experiences along the way. It’s this passion for family travel that has led Mini Travellers to be a finalist for the ‘Best Family Travel Blog’ accolade at the BritMums Brilliance in Blogging Awards 2017.
As the travel industry turns increasingly to influencer campaigns, the need for brands and business to adapt their content strategy in response has never been greater.
To discover more about working with travel influencers in 2018, get in touch today.
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