Forbes last year predicted an influencer marketing explosion in 2017. And with 86% of women now participating in social media research before making a purchase, it’s clear to see why brands of all sizes are investing time and money into such campaigns.
In fact, a recent study revealed that just 4% of UK marketing professionals have neglected to allocate any budget for influencer marketing over the next 12 months.
It’s clear that influencer marketing is a worthwhile investment for brands across multiple industries – and none more so than fashion. From traditional blogs to Instagram accounts boasting hundreds of thousands of followers, even Vogue is paying homage to the way that fashion influencers are turning the industry on its head.
With that in mind, here’s just a small selection of the top fashion influencers to work with in 2018.
Lucy’s background in fashion editing and forecasting makes her one of the most knowledgeable style influencers in the UK at present. With a focus on high-end pieces, Fashion Me Now is an ode to designer fashion and an essential resource for anyone wanting to stay ahead of the trends. It’s this reach that has led Lucy to participate in key influencer campaigns for the likes of Free People and Missoma, the latter of which she launched a jewellery line with earlier this year.
By her own admission, Catherine is on a mission to quash the concept of dressing for your age in a way that’s fun, accessible and stylish. Not Dressed As Lamb is a personal style blog written primarily for those over 40. Filled with vibrant photography and advice for dressing well on the high street, NDAL takes a refreshingly modern approach to fashion, no matter your age.
Carl’s personal style blog is written for the modern gentleman, about the modern gentleman. Classic tailoring and timeless silhouettes are brought to life with a 21st-century spin, while luxury and high street pieces are paired in a way that brings a new element to both smart and casual styles. The founder of menswear label Hawkins & Shepherd, Carl’s love of all things quintessentially British also shines through.
Fashion, lifestyle and beauty are all covered in Stephanie’s blog, which celebrates body confidence and female empowerment in every form. A self-confessed lover of all things sci-fi, Steph developed Nerd About Town with the vision of creating a hub of style advice and notes on positive body image that inspires audiences across the globe.
Mixing high end and high street pieces is Lizzy Hadfield’s forte, resulting in a personal style blog that is as much relatable as it is inspirational. Lizzy’s style is focused on getting the very best from those essential pieces that every woman already has in her wardrobe – an approach that has led to collaborations with Topshop, H&M and Weekday in 2017 alone.
Jordan describes his blog not as a place where he tells others what to wear, but as a space to showcase his personal style. If he encourages others to explore theirs in the process then it’s just all the better. Championing independent stores and investing in quality pieces that promise to stand the test of time, Jordan’s blog has grown to become one of the leading men’s style blogs in the UK.
With in excess of 70,000 readers each month, Forever Amber has grown significantly from a personal style diary to a trusted source of fashion and lifestyle advice. Packed with personality, Amber’s blog has more recently taken on a new focus maternity style and first-time-parenting. From styling your baby bump to getting the very most from your wardrobe year-round, Amber delivers consistently sound advice on all things fashion.
Fashion design graduate Monikh Dale is one of the brightest stars in fashion blogging, and her blog is definitely one to look out for in 2018. Minimal and modern, her style is a breath of fresh air and one that has captured the attention of brands including Farfetch, French Connection and Warehouse over the past 12 months.
Within the fashion industry, influencer marketing is already established. However, it is a growing trend within other industries – by using a fashion copywriter this will help your content to stand out.