Copywriting pricing

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Technology copy experts

96% of prospects want more information from industry thought leaders before making a decision, so it’s crucial your value proposition and offering shine through with clarity and authority.

Technology copywriters help you explain your service or product in innovative, credible ways, establishing you as a market leader and earning the trust of your prospects and peers. When it comes to communicating in the technology industry, it’s imperative you display expertise and credibility in your content and copywriting.

Our Woo technology copywriters are experts in this industry. They are passionate about tech trends, news and updates, staying  up-to-date with the latest innovations. Whether it’s advancements in consumer electronics, new releases in the smartphone sector or advancements in Industry 4.0, they’re at the forefront of technological change and will use all their knowledge to make your content exceptional.

This level of expertise means our technology copywriters can craft content for any audience, using their knowledge and experience from B2B and B2C channels to create work that’s authentic and professional. From patch notes and product releases through to white papers and website copy, we work across the sector to deliver first-class content.
As a copywriting agency, we are experts are creating copy for all sectors of the technology industry, including:

  • Devices and Consumer Electronics
  • FinTech
  • Gaming
  • Healthcare Technology
  • Human Resources
  • Internet of Things
  • IT Services and Outsourcing
  • Professional Services
  • Software and Applications
  • The Cloud, Big Data and Analytics
  • Venture Capital

Branded SEO-friendly technology content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating technology copy for SEO, your website or articles, we understand how to deliver high-quality technology copywriting tailored for people and search.
There are many benefits to investing in branded content in the technology industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of technology content we provide

No matter which type of technology copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Product Pages and Descriptions

We work to understand your customer’s behaviour, before producing content. We can help across the spectrum of what you offer, from writing specific App Store product and service descriptions to creating infographics about the many benefits of your brand.

Website Copywriting

We’ll optimise your landing pages not only for SEO but also for your users too – meaning you’ll see higher conversion rates and a growing customer base.

Evergreen Content

We position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns. we save brands time and resources – maintaining all of the rewards.

Branded Blog Content

With 55% of marketers saying that blog-content creation is their top inbound marketing priority, all our writers do extensive research in the early planning stages. At Woo, our technology copywriter service helps you to create meaningful content to drive traffic and increase brand awareness.

Latest News/Press Releases

Great PR coverage in tech is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are launching a new product, hosting an event or rebranding yourselves, we can work with you to shape the best-possible content.

White Papers and Analysis

Get white papers right and you’ll position your business as a market leader. We have the know-how to bring a sense of authority to your brand. This will give credence to your expertise in everything from drone flight regulation analysis and advance cloud AI programming, through to overviews of your market’s product cycle.

How To Create Engaging Technology Content

Do you remember the days when if you had a Walkman you were the coolest kid in town? Gone are those days, as technology keeps on evolving with new products every other week. Who knew that you could have so many options when it comes to buying an item such as a phone?

In an attempt to outdo the competition, companies employ marketing teams to better appeal to customers. They create content and spend millions on social media and television marketing. However, not all of them are effective at appealing to the masses. Although the material is engaging, often the basic principles are not explained, and it ends up a waste of resources.

Think about it. You want a new smart TV. What is the first thing you do before going to the store to buy one? You look online to find out what the spec is, what others are saying about it, and if it suits your exact needs. How easily you find this information will determine if you buy the product or not. Here is where a technical copywriting agency comes in. Technology copywriters not only understand how to keep your consumers engaged, but also appeal to what they need.

According to Deloitte’s Consumer 2020 report, consumers no longer passively receive information. They also contribute actively on how that information is distributed and received, within their social media circles. That is why you need technical copywriting services to enable you to send out a message that will be acceptable to your consumers. Now before you go scouring the web for a technical copywriting agency, there are a couple of things you need to keep in mind.

1.     Latest Information

When creating content, make sure that the information that you give is on something that you look out for as well. Be in tune with what is happening in your area of business. Social media is a mine of information. Platforms such as Twitter, Google and Alexa all provide you with information on what is trending in your location.

As technology evolves, manufacturers and developers almost always offer free testers of their products. Try as much as possible to enrol in this and gain an inside perspective of what it involves. Link up with groups of common interests of that particular product or service to get other people’s opinions. Only then will you have sufficient material to share with your target audience.

Some places where you can get excellent technical writing examples include Mashable, TechCrunch, and The Next Web. Any company that provides technical copywriting services seeks to have their content published here as well. They are among the most trusted and visited sites on technology news globally, with each boasting no fewer than 1.5 million followers on Twitter alone.

2.     Relatability

One thing as a content writer you may sometimes let slip is how your content relates to your target audience. Unless you are selling your product to a computer engineering expert, there is no point of getting into the manufacturing process of the processor of the computer. Avoid using too much jargon in your content. It intimidates the average reader and alienates them, too. Focus more on why that computer processor is necessary and how it makes your readers’ lives easier. Always makes sure that you understand the following:

    • Who is your target audience?
      • As you write, ask yourself if your average non-tech reader will understand what it is you are narrating on. It does not mean that you fluff down the content with words that deviate from the actual product part. Use language that is easily consumable by your client. Here is an example of what to avoid:a) The new I7 Intel processor has a clock speed of 3.5GHz with four cores.
        b) The new I7 allows you to switch on your computer as quickly as your television. It is that fast!

        The two sentences talk about the same thing but the second one is much more relatable to the average person.
  • Impact on the sales funnel

Each item of content has an intended purpose. Whether it is generating new leads or ensuring customer loyalty. Your content should achieve the desired intent.


3.     Length of the article

No one wants to read an entire eBook about a single product. Keep in mind that your audience only has a limited time before deciding to buy. Your customer will be looking for specific information about your product. Try and breakdown your article into sections that are relevant to what your audience is seeking. Sections help in faster navigation of the content on offer and will lead to higher conversions.


4.     Facts matter

As you create content for your users, ensure that you are writing from your own actual experiences. Writing out of imagination will only destroy your credibility among your consumers. All the technical writing examples that you read on the sites mentioned above, the writers are actual users of the product. It allows you to offer more accurate information on ease of use and value addition, all of which help the consumer make a decision. By using the product or software, you can discover things and come up with hacks that would generally go unnoticed. You should also offer comparisons with other alternatives in the market. It allows the reader to make a concise decision as to why your offering is superior.


Finally, make use of social media. The technology space is a fast-moving one, with people looking for quick and reliable information. As you create your content, ensure that it is in line with the functionalities of the social platforms available. Twitter and Reddit have become the go-to platforms for everything technology. Therefore, tailor-make your content to be easily accessible through these platforms and watch your audience grow day by day. Come up with catchy headlines and calls to action for your readers, and you will not be disappointed.


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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