technology

Technology copywriting

Don't let your content sound robotic

Few industries move faster than technology. Your business partners have never had a broader canvas of potential clients to attract, while end-users are bombarded are facing an ever-increasing amount of choice.

At WooContent, the latest and greatest tech is always on our radar. Whether you’re an app developer, a wind turbine researcher, a smart logistics solutions platform or an international business with a full suite of technologies, our fresh and innovative approach can give your business profile an upgrade.

We’re experienced in producing first rate articles, blogs, website copy, white papers, product releases, patch notes and in-product content. We also keep up with the latest tech trends and competitors, from the bustling smartphone sector and consumer electronics to the software frameworks of logistics giants and Industry 4.0.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
• multi-lingual if required

Get a FREE audit of your technology content

 

Types of content

Some of the popular formats of content that we can produce for you include:

Website copywriting

We’ll optimise your landing pages not only for SEO, but also for your users too – meaning you’ll see higher conversion rates and a growing customer base.

Your products and services

We work to understand your customers’ behaviour, before producing content. We can help across the spectrum of what you offer, from writing specific App Store descriptions to creating infographics about your service benefits.

Feedback and updates

Give your customers and clients a voice through which their feedback on your hard work comes through loud and clear. Let our copy make your ones and zeroes into language that captivates and inspires.

Evergreen content

Even with the tech world’s constant stream of updates and innovations, evergreen content such as how your company started, what you stand for, the advantages you offer and the research you do works wonders for establishing an authoritative brand image.

Blogs and social media

Good blog content has the ability to explore areas of the tech world that your website may not be able to, such as user testimonials, case studies of businesses who benefit from your software, or links to positive reviews in the media.

Press releases

Don’t settle for less than the front page, and don’t let your latest big release get lost in the white noise of the wider tech world. Our writers understand how to make award-winning press releases that not only reach journalists and industry experts, but engage them enough to make your story their priority.

White papers & analysis

Get white papers right and you’ll position your business as market leader. We have the know-how to bring a sense of authority to your brand, giving credence to your expertise in everything from drone flight regulations analysis and advanced cloud AI programming through to overviews of your market’s product cycle.

See an example of our tech copywriting