Finding the middle ground between the complex world of technology and simple, engaging content is challenging. But working with an experienced technology copywriting agency like Woo will help you reach that sweet spot that will create understanding, engagement and response from concise, valuable content.
96% of prospects want more information from industry thought leaders before making a decision, so it’s crucial your value proposition and offering shine through with clarity and authority.
Technology copywriters help you explain your service or product in innovative, credible ways, establishing you as a market leader and earning the trust of your prospects and peers. When it comes to communicating in the technology industry, it’s imperative you display expertise and credibility in your content and copywriting.
Our Woo technology copywriters are experts in this industry. They are passionate about tech trends, news and updates, staying up-to-date with the latest innovations. Whether it’s advancements in consumer electronics, new releases in the smartphone sector or advancements in Industry 4.0, they’re at the forefront of technological change and will use all their knowledge to make your content exceptional.
This level of expertise means our technology copywriters can craft content for any audience, using their knowledge and experience from B2B and B2C channels to create work that’s authentic and professional. From patch notes and product releases through to white papers and website copy, we work across the sector to deliver first-class content.
As a copywriting agency, we are experts are creating copy for all sectors of the technology industry, including:
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating technology copy for SEO, your website or articles, we understand how to deliver high-quality technology copywriting tailored for people and search.
There are many benefits to investing in branded content in the technology industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization