Technology Copywriting

Finding the middle ground between the complex world of technology and simple, engaging content is challenging. But working with an experienced technology copywriting agency like WooContent will help you reach that sweet spot that will create understanding, engagement and response from concise, valuable content.



96% of prospects want more information from industry thought leaders before making a decision, so it’s crucial your value proposition and offering shine through with clarity and authority. Technology copywriters help you explain your service or product in innovative, credible ways, establishing you as a market leader and earning the trust of your prospects and peers.


When it comes to communicating in the technology industry, it’s imperative you display expertise and credibility in your content and copywriting. Our WooContent technology copywriters are experts in this industry. They are passionate about tech trends, news and updates, staying  up-to-date with the latest innovations. Whether it’s advancements in consumer electronics, new releases in the smartphone sector or advancements in Industry 4.0, they’re at the forefront of technological change and will use all their knowledge to make your content exceptional.


This level of expertise means our copywriters can craft content for any audience, using their knowledge and experience from B2B and B2C channels to create work that’s authentic and professional. From patch notes and product releases through to white papers and website copy, we work across the sector to deliver first-class content.

As a copywriting agency, we are experts are creating copy for all sectors of the technology industry, including:


  • Devices and Consumer Electronics
  • FinTech
  • Gaming
  • Healthcare Technology
  • Human Resources
  • Internet of Things
  • IT Services and Outsourcing
  • Professional Services
  • Software and Applications
  • The Cloud, Big Data and Analytics
  • Venture Capital



At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating technology copy for SEO, social media or paid channels, we understand how to deliver high-quality technology copywriting tailored for people and search.

There are many benefits to investing in branded content in the technology industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.



Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation



Introducing our team of technology copywriters, whose collective experience spans many years, clients and sectors within the technology industry.

Whether it’s white papers about data centres or thought-leadership pieces about AI, Jessica is a safe pair of hands when it comes to technology. When she’s not writing, she’s usually knee-deep in mud trying to round up her horses.


Ben is a professional writer who specialises in technology. Having written for various brands, his expert knowledge in all facets of the industry enables him to create compelling and innovative content.


Jane comes with more than 20 years’ experience in the industry making her an expert when it comes to all things technology-related. Jane works to deliver engaging content to reach tech-savvy audiences.




No matter which type of technology copywriting services you’re after, we’re here to help. We write white papers, blog posts, and press releases, to name but a few.


Some of the popular formats of content we can produce for you include:


Product Pages and Descriptions

We work to understand your customer’s behaviour, before producing content. We can help across the spectrum of what you offer, from writing specific App Store product and service descriptions to creating infographics about the many benefits of your brand.


Category Pages

Well-optimised category pages are a great way of attracting organic web traffic and creating a simpler user experience: content plays a pivotal role in making this happen. Our team of content strategists and writers are skilled in creating eye-catching titles to obtain high-level engagement.


Evergreen Content

We position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns. we save brands time and resources – maintaining all of the rewards.


Branded Blog Content

With 55% of marketers saying that blog-content creation is their top inbound marketing priority, all our writers do extensive research in the early planning stages. At Woo, we help you to create meaningful content to drive traffic and increase brand awareness.


Latest News/Press Releases

Great PR coverage in tech is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If you are launching a new product, hosting an event or rebranding yourselves, we can work with you to shape the best-possible content.


White Papers and Analysis

Get white papers right and you’ll position your business as a market leader. We have the know-how to bring a sense of authority to your brand. This will give credence to your expertise in everything from drone flight regulation analysis and advance cloud AI programming, through to overviews of your market’s product cycle.


Website Copywriting

We’ll optimise your landing pages not only for SEO but also for your users too – meaning you’ll see higher conversion rates and a growing customer base.