Technology Copywriting.
Keep your copy informative, clear and concise to optimise engagement and response...
Our approach.
At WooContent, we apply methods that let us align content production closely with your core tech marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.
Research – identifying and understanding buyer personas, defining content goals
Ideation – keyword research, trend analysis, competitor analysis, brainstorming
Creation – content calendars, style and tone-of-voice guidelines, optimisation
Our experts.
Whether you’re an app developer, a wind turbine researcher, a smart logistics solutions platform or an international business with a full suite of technologies, our copywriting service can give your business profile an upgrade.
Experienced in working with both B2B and B2C technology companies, our writers are skilled at tailoring content to specific audiences. We have produced anything from first-rate articles, blogs and website copy to white papers, product releases and patch notes. We also keep up with the latest tech trends and competitors, from the bustling smartphone sector and consumer electronics to the software frameworks of logistics giants and Industry 4.0.
Jessica
JessicaWhether it’s white papers about data centres or thought-leadership pieces about AI, Jessica is a safe pair of hands when it comes to technology. When she’s not writing, she’s usually knee-deep in mud trying to round up her horses.
Jessica
Ben
BenBen is a professional writer who specialises in technology. Having written for various brands, his expert knowledge in all facets of the industry enables him to create compelling and innovative content.
Ben
Jane
JaneJane comes with more than 20 years’ experience in the industry making her an expert when it comes to all things technology-related. Jane works to deliver engaging content to reach tech-savvy audiences.
Jane
The Woo factor.
Your content will be…
Written by industry experts who understand your language
Optimised for people and search
Delivered at speed and scale
Types of content.
Some of the popular formats of content that we can produce include:
Product pages and descriptions
We work to understand your customers’ behaviour, before producing content. We can help across the spectrum of what you offer, from writing specific App Store product and service descriptions to creating infographics about the many benefits of your brand.
Category pages
Well-optimised category pages are a great way of attracting organic web traffic and creating a simpler user experience: content plays a pivotal role in making this happen. Our team of content strategists and writers are skilled in creating eye-catching titles to obtain high-level engagement.
Evergreen content
We position our clients as experts in their field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we save brands time and resources – maintaining all of the rewards.
Branded blog content
With 55% of marketers saying that blog-content creation is their top inbound marketing priority, all our writers do extensive research in the early planning stages. At Woo, we help you to create meaningful content to drive traffic and increase brand awareness.
Latest news/press releases
Great PR coverage in tech is hard to come by without well-written content. Our press releases have achieved extensive coverage in leading national and international newspapers. If you’re are launching a new product, hosting an event or rebranding themselves, we can work with you to shape the best-possible content.
Website copywriting
We’ll optimise your landing pages not only for SEO but also for your users too – meaning you’ll see higher conversion rates and a growing customer base.
Experience.
Here are just a few of the brands that we have had the pleasure of creating content for over the years…
