Technical writing is without doubt one of the most prized abilities in the workplace. A good technical writer is worth their weight in gold, as they will possess the skills to communicate something complicated in a clear, easy-to-understand way. If you need to stand out online, Woo can help you craft expert copy that will get you noticed.
Technical writing is all about explaining a series of processes. In the past, this could have meant putting together a software manual or instruction manual; nowadays, it’s more likely to include writing a punchy press release, executive summary or comprehensive report based on a piece of research.
Technical writing can cover a multitude of sectors, too, from science and technology to IT, finance and manufacturing.
The art of absorbing complex information and presenting it in a compelling way takes real skill, which is why technical writers are in such high demand.
Woo has a vigorous vetting policy when it comes to recruiting technical copywriters. We don’t work with just any writer – we only use industry-experienced copywriters with a deep understanding of technical subject matters and the types of content our clients require. Anyone who joins our team has to prove their experience and write sample copy to ensure they meet our high standards.
It’s crucial that our writers understand that they are writing for both people and search, so they need to master tone of voice and how to weave in keywords and links. This is a rare combination, but that’s why our work stands out. Not only that, but our writers need to have a minimum of two years’ experience in their specialist area, so that they understand the difference between generic and specific. These criteria enable us to produce high-quality content with the added depth of knowledge, all optimised for people and search. Without this, you are unlikely to stand out against your competitors, and will also struggle to engage your target audience.
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization