What is technical writing?

Technical writing is all about explaining a series of processes. In the past, this could have meant putting together a software manual or instruction manual; nowadays, it’s more likely to include writing a punchy press release, executive summary or comprehensive report based on a piece of research.

Technical writing can cover a multitude of sectors, too, from science and technology to IT, finance and manufacturing.

The art of absorbing complex information and presenting it in a compelling way takes real skill, which is why technical writers are in such high demand.

Technical copywriting experts with industry experience

Woo has a vigorous vetting policy when it comes to recruiting technical copywriters. We don’t work with just any writer – we only use industry-experienced copywriters with a deep understanding of technical subject matters and the types of content our clients require. Anyone who joins our team has to prove their experience and write sample copy to ensure they meet our high standards.

It’s crucial that our writers understand that they are writing for both people and search, so they need to master tone of voice and how to weave in keywords and links. This is a rare combination, but that’s why our work stands out. Not only that, but our writers need to have a minimum of two years’ experience in their specialist area, so that they understand the difference between generic and specific. These criteria enable us to produce high-quality content with the added depth of knowledge, all optimised for people and search. Without this, you are unlikely to stand out against your competitors, and will also struggle to engage your target audience.
Our approach to technical content production
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production. Working with us, it’s possible to plan, brief, create, edit and publish content directly to your CMS, all from one place. This approach streamlines delivery, eliminates the potential for errors and enables us to remain competitively priced.

The typical process we apply when working with clients can be summarised into three phases:
Understanding content types, customer profiles, style guides and tone of voice guidelines, defining content goals

Keyword research, competitor analysis, style and tone-of-voice guidelines and briefs

Content calendars, production, editing and optimisation

Types of technical content we produce

From brochures to e-books and almost everything in between, our team is ready to turn a brief into exceptional copy and tangible results. A selection of content formats that we produce include:

Technical Reports

A great report needs to be comprehensive and well researched, which is where our experienced copywriters have the edge.

Press Releases

Journalists and publishers are inundated with press releases every day, so they only take notice of the good ones – our headline-grabbing stories will get their attention.

Executive Summaries

Do you need a report summarised with all the key findings and recommendations in one place? Look no further.

Product Descriptions

Great descriptions make products sell, it’s as simple as that. Our retail experience gives us the edge in knowing what makes customers hit that Buy button.


Your website is your lifeblood of your business. Whether you need to revamp your homepage or beef up your landing pages, we’re here to help.

White papers and case studies

A reliable way to position a business as an expert in its field with the requisite trustworthiness that will appeal to audiences old and new. We can work with existing research to present it in the most engaging way.


Designed to be an easy-to-enjoy format, e-books have the ability to turn technical information into educational and engaging pieces of content that can be reread at leisure.

Fact Sheets

When you need to get your point across quickly, concisely and with no margin for error, fact and data sheets are a valuable resource. We can compile these using established tones of voice.

Evergreen Content

Having an online library of technical information that customers can refer to at any time makes a business stand out in a competitive market and elevates authority. Our writers are able to produce high-quality evergreen content with mobile users and search functionality in mind.


  • Ian Crawford

    "Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric"

    Brand Manager
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    "Really pleased with the quality of copywriting and guest posts Woo delivers. Affordable, on time, with fantastic results."

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    "Woo is an amazing copywriting & content marketing agency. Their prices are reasonable. In addition their professional services are exceptionally good and I will most definitely use them again and you should do the same."

    Gannons Solicitors
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    "Woo has helped me across a few areas including content, links & helping us build a content marketing strategy for our business. The work has been of a high standard and has made a direct impact on our site & the quality of leads we receive. I will be using them again for sure!"

    Mr SEO
  • Assad Khan

    "As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."

    Elliot Recruitment
£500 Minimum Order Value
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