Technical writing is without doubt one of the most prized abilities in the workplace. A good technical writer is worth their weight in gold, as they will possess the skills to communicate something complicated in a clear, easy-to-understand way. If you need to stand out online, WooContent can help you craft expert copy that will get you noticed.
Technical writing is all about explaining a series of processes. In the past, this could have meant putting together a software manual or instruction manual; nowadays, it’s more likely to include writing a punchy press release, executive summary or comprehensive report based on a piece of research.
WooContent has a vigorous vetting policy when it comes to recruiting technical copywriters. We don’t work with just any writer – we only use industry-experienced copywriters with a deep understanding of technical subject matters and the types of content our clients require.
Anyone who joins our team has to prove their experience and write sample copy to ensure they meet our high standards.
It’s crucial that our writers understand that they are writing for both people and search, so they need to master tone of voice and how to weave in keywords and links. This is a rare combination, but that’s why our work stands out. Not only that, but our writers need to have a minimum of two years’ experience in their specialist area, so that they understand the difference between generic and specific.
These criteria enable us to produce high-quality content with the added depth of knowledge, all optimised for people and search. Without this, you are unlikely to stand out against your competitors, and will also struggle to engage your target audience.
WooContent uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production. Working with us, it’s possible to plan, brief, create, edit and publish content directly to your CMS, all from one place. This approach streamlines delivery, eliminates the potential for errors and enables us to remain competitively priced.
The typical process we apply when working with clients can be summarised into three phases:
Research – Understanding content types, customer profiles, style guides and tone of voice guidelines, defining content goals
Ideation – Keyword research, competitor analysis, style and tone-of-voice guidelines and briefs
Creation – Content calendars, production, editing and optimisation
From brochures to e-books and almost everything in between, our team is ready to turn a brief into exceptional copy and tangible results. A selection of content formats that we produce include:
Technical Reports – A great report needs to be comprehensive and well researched, which is where our experienced copywriters have the edge.
Press Releases – Journalists and publishers are inundated with press releases every day, so they only take notice of the good ones – our headline-grabbing stories will get their attention.
Executive Summaries – Do you need a report summarised with all the key findings and recommendations in one place? Look no further.
Product Descriptions – Great descriptions make products sell, it’s as simple as that. Our retail experience gives us the edge in knowing what makes customers hit that Buy button.
Websites – Your website is your lifeblood of your business. Whether you need to revamp your homepage or beef up your landing pages, we’re here to help.
White papers and case studies – A reliable way to position a business as an expert in its field with the requisite trustworthiness that will appeal to audiences old and new. We can work with existing research to present it in the most engaging way.
e-books – Designed to be an easy-to-enjoy format, e-books have the ability to turn technical information into educational and engaging pieces of content that can be reread at leisure.
Fact Sheets – When you need to get your point across quickly, concisely and with no margin for error, fact and data sheets are a valuable resource. We can compile these using established tones of voice.
Evergreen Content – Having an online library of technical information that customers can refer to at any time makes a business stand out in a competitive market and elevates authority. Our writers are able to produce high-quality evergreen content with mobile users and search functionality in mind.
"WooContent create seo-friendly content that my clients love. They are great strategists and always help me shape campaigns that deliver great results."
"As an engineering business, our copywriting needs are very technical. WooContent grasped what we needed early on and were able to produce sharp copy that helps our website stand out online. Highly recommended!"
"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they delivered high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."
