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Facebook has had a particularly busy start to 2018, announcing a string of updates that have the potential to significantly alter news feeds and advertising. While Facebook’s commitment to improving the user experience seems unwavering, questions remain around what these changes mean for brands and businesses. Those that have long relied on the platform as a means of promotion and a way to engage directly with consumers are likely to feel the impact most. But what exactly has been announced, and what do Facebook’s updates mean for your business in 2018? News feed algorithm alterations Perhaps the biggest update of all came in January, when Facebook announced it would be rolling out an amended news feed algorithm that favours content from friends and family, as opposed to brands, businesses and news outlets. In a seemingly direct response to the criticism the platform has faced around the ‘fake news’ controversy, founder Mark Zuckerberg outlined...

We’re already a quarter of the way through 2018, and search engine and social media giants are pushing boundaries in the name of improving user experience. From shoppable social media posts to drastically condensed search results, here’s the biggest marketing news from digital and SEO in March. Facebook’s Mark Zuckerberg announces security changes in light of Cambridge Analytica scandal Facebook’s association with data mining company Cambridge Analytica has made global headlines this month, as it’s been suggested that data gathered through the platform may have been used to influence elections. The news has once again thrown into question just how secure our online data really is. In light of the scandal, Facebook founder Mark Zuckerberg this month announced plans to strengthen security and reduce the likelihood of third-party apps being able to access personal data. Key changes include a thorough investigation of both new and existing apps that use the platform, as well...