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Boosting your business’s exposure should be the goal of every entrepreneur. One way that’s overlooked quite a bit is Google’s featured snippet. In this article, we will break down how to write content for this and the benefits of doing so.

What is a Featured Snippet?

More than likely you have Googled a question and some text has appeared at the top of the page giving you an answer. This information even appears above the website search results, so we refer to this as ‘position 0’. 

Google will choose the best-suited answer to your query from a third-party source. The text will usually be accompanied by an image that will be from a different source than the text. A featured snippet of content from your website could bring a lot of traffic your way, so it’s best to use SEO copywriting techniques to give your site the best chance. 

Types

Dependent on the results or query, Google will present one of three types of featured snippets. 

Table

Searching for numerically related queries such as currency rates, Google may present a table as a featured snippet. This is a good option if you are looking for up-to-date rates and comparisons.

Paragraph

The paragraph snippet is the most common and will generally give answers to who, what, why, how, and when type queries. This will give you a direct answer between 40 to 50 words in length to your question.

List

If you are searching for recipes or a ‘top 10’ of a certain subject, the featured snippet may be shown in list form. Make sure your content is laid out in the correct format for a better chance of Google using it.

Advantages of the Featured Snippet

Your content appearing in the featured snippet has many advantages and more and more people are using it as part of their SEO content strategy

Beat the Competition 

Steal traffic from the first organic search result by your content appearing in the featured snippet. Research shows that 8.6% of those that have queried will click on the snippet before the first search result. This could mean a lot of traffic coming to your site and bypassing the competition. 

Build Trust

You want your site to be known as a reliable and accurate source of information that will build trust with your audience. Sites like Wikipedia and Quora will often appear as a featured snippet as they are very popular and have a good reputation to source information from.

Voice of Reason

It’s estimated that 50% of users seeking answers to their queries will use voice technology on their phones. This is a huge number, and you want your content to be optimised for appearing as a featured snippet to take advantage. 

Tips to Have your Content as a Featured Snippet

Keywords and Questions 

Research exactly what it is your potential audience is searching for by taking the time to find the keywords and questions they are asking. There are many online tools available for you to take advantage of, or you can use an SEO agency to do this for you.

Google will show a list of questions with a drop-down answer tab for each one. These are the questions you want to be aiming for. If you can provide the answer to these questions, your content stands a better chance of appearing as a featured snippet.

Improve your Site’s Search Results

Appearing in the first SERP will stand your content a better chance of appearing as a featured snippet. You can help boost your site’s SEO by following some of the guidelines below.

One thing to keep in mind: Google won’t show your site as both a featured snippet and in the top search result. You may not want to aim for both as this may be detrimental to your site’s visitor numbers.

Format

The structure of the content on your site should be formatted for a featured snippet. This may be a list, table, or paragraph that you need to optimise for the best chance to appear. 

Follow the steps below for your content:

The Pyramid

The reverse pyramid writing scheme is a well-known concept in journalism to follow when writing content. Start your article by getting to the details that the reader came for by telling the facts of the topic. This is the who, what, why, when, where, and how information that gets straight to the point. 

The reader should be then provided with the important details about the topic and finish off with other general related information. 

The featured snippet is a great way to boost your site’s traffic organically and best of all, at no cost. Many sites don’t optimise their content for this and that’s a great opportunity for you to boost your site’s exposure. Particularly, if your competitors haven’t done so, you can steal visitors from them even if they are at the top of the search results on Google.

Follow the guidelines below and your content will have a much more likelihood of appearing as a featured snippet. 

We hope this article has provided you with enough information to get your content on a featured snippet and have your site hitting high visitor numbers. 

Optimising your Google Business Profile is pivotal for increasing visibility in local search, standing out among your competitors and winning customers online across Google Maps. Here are a few ways to morph your Google Business Profile into a great tool for marketing and lead generation for your local business.

1. Create a Google My Business Account

You need to start with creating your Google My Business account. It’s different than creating your Google My Business profile as the former is used to access and update the latter. To create an account, type google.com/business in the address bar and then sign in with the Google account that you use for your business – not your personal one. As the next step, Google will ask you the details of your business, such as name, location, contact information, and so on. You must leave nothing out. The completeness of your Business Profile will not only rank you higher in local search results; it’ll also increase how many actions your customers take when they find your profile.

3. Be Careful About Your Contact Information

Follow these steps to optimise your business’s contact information:

  1. Use the same name as the one on your store signage
  2. Match your address exactly with your other online listings
  3. Specify both your weekday and weekend hours 

3. Write Your ‘From the Business’ Description

Google allows you to specify your ‘from the business’ description in your account dashboard. You can find it lower down in your profile, typically under the reviews as shown above. It’s important to remember that you’re writing for SEO here. Here are a few techniques you could implement: 

4. Choose Categories and Attributes Wisely

Choosing categories and attributes relevant to your business is highly important for optimising your Google Business Profile. Statistically, 84% of Business Profile views on Google originate from discovery searches utilising these two factors.

Since Google offers a limited number of categories, you must choose the correct ones. Here’s are some helpful tips: 

Google will provide you with a list of attributes that you can check off to further elaborate your business – for example, ‘dine-in’ and ‘take-away’ are checked in the example below.

 

                                 

5. Include Quality Pictures 

Google has found that customers are 42% more probable to ask for driving directions to a business and 35% more likely to click through to its website if it has photos uploaded. Here are a few rules to keep in mind while uploading your business’s photos: 

6. Get Google Reviews

Reviews have the most influence on viewers and thus serve as a key factor in Google’s ranking algorithm. Moreover, your visibility also increases if your business’s reviews contain high-ranking keywords. Follow these steps to optimise your Google Business Profile with user reviews: 

7. Post Frequently

The more you post about upcoming events or offers, the more actions taken by consumers who find your profile. Regular activity is ideal for improving your ranking. 

Stick to the following rules to optimise your Google Business Profile with posts:

8. Be Responsive to Queries

Businesses have a Q&A section on their Google Business Listings as shown below.

Anyone can ask and answer these questions. Since they play an important role in deciding whether a client will visit your business or not, it’s important to keep this section optimised. Here are a few ways you can implement your SEO content strategy in the Q&As: 

9. Add Products and Services

If your business name does not clarify what you offer, you should add your products and services to your Google Business Profile. This can help your profile rank for more relevant search terms. Keep in mind to include the name, description, and price (if valid) as well. This way, the full description will pop up once a viewer clicks on your product.

10. Implement a Concrete Strategy

Your Google Business Profile needs to be maintained and updated periodically. It requires ongoing activity to maximise your benefits. Make sure you do the following:

If you stick to these techniques and provide quality information on your Google My Business Profile, it’ll certainly prove worthwhile for your business in the long run. 

A landing page is a standalone web page created precisely for one purpose – earning conversions. Don’t confuse it with a homepage – that is something entirely different. Your company’s homepage can be any number of words depending on your products and services as well as your target audience – it could even be just 50 words. That isn’t the case with a landing page – it’s purely action-oriented.

The truth is, many landing pages do not have enough content and that’s where the problem lies – more content equals more conversion. 

The minimum requirement for a landing page is 500 words as that is enough length to provide adequate information to make your case about the credibility and benefits of your product while influencing the reader. As a guide, you should consider a few things about the power of including more content on a landing page.

How Does More Content Help?

The more words you use in your landing-page content, the easier it gets to persuade readers to convert. In most cases, users need to be properly convinced to buy your products. You can’t hope to achieve this without using enough words. More content means that the readers are more likely to act on what you tell them.

Let’s take a step back and try to understand why a user would click through to your landing page. Typically, they have either one of two objectives.

 

 

If a user intends to purchase your offerings, the process couldn’t be simpler. You just need to provide a CTA and you’re all set. You probably don’t need 500 words for this; just a line or two will do. But wait a minute, why do they want to buy from your business in the first place? Someone must have told them about your product or they must have read about it on social media or any other source. Most of the time, the user’s intent to purchase develops from reading a landing page. So, this particular user was in the stage of finding out more about your business before reading your landing page. The content of that page is what led to a purchase. This brings us to the second intent type. 

 

 

An overwhelming majority of clickthroughs is from users who need more information to make their decision about purchasing from your company. They were intrigued but now they want more. This is where the content of your landing page proves its worth. It’s the single most important place to answer all of their questions and eliminate doubts. If there isn’t enough content to cover this aspect, you won’t be earning a conversion. 

A reader will only consider purchasing your offerings if they are convinced about the benefits. According to an article published in the Harvard Business Review, today’s customers aren’t convinced by salespeople selling solutions. Rather, it’s the solution with the best benefits that piques their interest.

The chances are that buyers will already be aware of the solution that your product or service provides. However, they need to be convinced about the benefits. How do you achieve this? It’s simple – you use your words. To properly elucidate the benefits, you must undergo a process of listing and explaining. You can’t possibly hope to do this right in fewer than 500 words.

The more words used to describe what you’re offering in a proper manner, the stronger the trust of the readers. To be specific – information encourages trust.

Even if the reader is already prepared for purchase, more information is always helpful. The primary goal is always to have them click on the CTA, but they still wish to be provided with proper information and credible copy. Basically, more content 

Even though landing pages aren’t novels, they should have one thing in common with them – taking the readers through a process of thinking. The only way to achieve this height of persuasion is to have plenty of copy. Here are a few things you should know: 

  1. Build up the reader’s desire for knowledge. Curiosity plays a pivotal role in improving the compelling power of a landing page. 
  2. Readers tend to have arguments in their heads about some of the aspects of your products or services. You must never shy away from these objections but meet them head-on instead and shatter them
  3. Make sure you keep the reader engaged throughout the copy; don’t let them get bored

When working on landing pages, you shouldn’t necessarily consider writing for SEO. However, as part of a good SEO content strategy, you should incorporate optimisation techniques into your company’s landing page as well. In fact, if obtaining organic landing-page traffic is your priority, then SEO is key. And if you know anything about SEO, you’re already aware that it never works effectively unless you use plenty of content.

Considering all the points above, it’s clear that your landing pages should be more than 500 words. Ideally, they should be close to 1,000 words just to ensure that everything is properly covered. 

At this point, you must be thinking that landing pages are such a tricky business. It’s true that there are a lot of things that a copywriter must consider to write the perfect landing page. That’s why it’s advised that you leave this demanding work in the hands of professionals. An SEO copywriting agency will know exactly how to make the best out of a landing page to guarantee conversions. Your business will be in safe hands.

Even though it isn’t set in stone, long-form content is typically categorised as content that contains more than 1,000 words. It is true that longer content does better in terms of search rankings. In fact, studies have made it abundantly clear that longer-form content dominates the first page of the search results. But do you wonder why that is the case? Does Google count the words of your content to deem it suitable to rank at the top? Certainly not. The fact is, certain aspects of content that actually count in Google’s ranking algorithm are made possible by increasing the length of the content. We’re going to explain this in more detail for you. 

Factors That Influence Ranking 

The primary factors accompanying long-form content that improve ranking are as follows:  

1. Backlinks

Studies have shown time and again that long-form content has a much higher chance of earning quality backlinks – significantly improving search rankings. However, where do these backlinks originate? Backlinks are produced when link creators, that is, same-industry individuals who have the power to link to your content, consider your content to be of substantial value to the reader. Just as you would wish to offer your clients quality content with useful knowledge, link creators also prefer to link to content that they believe would benefit their audience. This isn’t possible when your content is really short. Long-form content is rich in information and more comprehensive than short content, so it holds a lot more value. 

2. Shares

Surprise, surprise – longer-form content gets a lot more social shares compared to short content. To offer a comparison, Neil Patel from QuickSprout ran a study to see how many social shares he could earn with content of more than 1,500 words compared to content under that length. He discovered that the lengthier content received roughly 22.6% more engagement on Facebook. Hence, lengthier content equals more social shares. This implies that your average social media user has much the same preferences as those of a link creator.

3. RankBrain

RankBrain is the name given to Google’s search engine algorithm. It’s no secret that Google prefers to reward long-form content. What isn’t evident, however, is why. Basically, it has to do with multiple factors inclusive of increased backlinks and social shares. 

According to RankBrain, user satisfaction is of predominant concern and there are a few metrics employed to analyse this: 

A Window for Content Marketers

While Google could not be clearer about prioritising long-form content, the world of content marketing still lags behind. Only 18% of companies’ websites contain blog posts that are more than 750 words. That isn’t even close to the average word count of Google’s first-page content. It could have something to do with the fact that more than 60% of content marketers claim that their biggest marketing challenge is coming up with engaging content. 

Writing for SEO might be one thing, but it doesn’t fall in the same category as coming up with compelling content to engage the reader. This opens a new door for content marketers to fix their SEO content strategy

Length Doesn’t Matter If Your Content Is Drab

As mentioned above, increasing the word count of the content is only part of the solution. It’s important that you weigh both quality and quantity side by side in this scenario. You have to make sure that every single sentence in your content is there to add value, not just to increase the word count. 

By now you know that increasing the length of your content automatically helps you cover several critical factors that can optimise your page. These factors can help both the users and the search engines to determine which content could be deemed valuable and which content is just a waste of time and space. 

By employing these essential elements into your long-form content, it’s easy to earn considerably more backlinks, increase social shares, and improve the overall search ranking of your webpages.

If you provide users with content that intrigues them, keeps them engaged and offers a solution to their problems, you’ll be rewarded in the form of heightened search rankings, improved user engagement, and much better brand visibility. If you need help with your copywriting or online content, we are an award-winning SEO copywriting agency, and we’d be happy to help boost your brand. 

A category page is an essential part of every website – it clusters individual webpages together if they have the same theme or subject. Cluster pages tend to target keywords used by consumers when searching for similar products and services.

It can be difficult at times to optimise category pages for organic search rankings since, by default, the category templates on e-commerce platforms hold much less text in comparison to other pages. However, it serves as the primary source of all the organic traffic that your website receives – so it should be optimised. Here are six ways to improve rankings on highly competitive keywords:

1. Title and Metadata Tags

The most fundamental form of content optimisation is that of title tags and meta descriptions. Alone, the title tag stands as the most significant on-page element. It appears in the SERPs in the form of a clickable headline for a certain result and sets your page’s keyword theme. Therefore, it is not only important for SEO; it also holds considerable value for improving usability and social sharing.

The meta description appears just underneath each headline in the SERPs. It offers a short, relevant summary of the contents of a certain page. Here are some points to keep in mind while optimising the title and meta tags:

2. Make Headings Relevant

 

After the title and meta tags, we have six levels of heading tags defined by HTML; H1 to H6. These headings serve as signposts for both the readers and the search engines to enable them to discern easily what your page might be about. Optimising heading tags makes it a lot simpler for search engines to comprehend the background of the content of your webpage or just a section of it. The primary heading is H1 and it typically reinforces the title tag’s theme for the whole page. Even though Google has stated that you can use multiple H1s, that doesn’t mean that it’s good SEO practice. It’s best to stick to one H1. The subsequent headings, H2 and H3, help to highlight supporting themes. You should use your heading tags for the following purposes:

3. Always Include Text

This is an important one to consider as a lot of brand advocates and designers vote against body copy. However, it can be of key value for organic search performance. It’s not necessary that the text dominates the page in this scenario – it can just be a short, catchy phrase to tie the whole page together.

You need to remember that the body content doesn’t need to comprise multiple paragraphs. Keep your focus on descriptive keywords that appear naturally in the text and be careful not to repeat them artificially.

Another important thing to note in the picture above is that you should use your category pages to advertise certain sale items, loyalty programs and hottest releases that you know your shopper would be interested in.

Lastly, make sure that a feature’s descriptions are not embedded in an image – instead, they should be coded as text. This particular text should be optimised to be descriptive, including plenty of keywords that occur naturally. 

4. Highlight Category Navigation

Your navigation should also include optimised text as it affects the authority, relevance, and indexation of each page in organic searches. As such, you should include relevant words in the navigation and filters to improve your overall ranking. You must make sure that search engines can crawl through your faceted navigation – filtered navigation – before you optimise it, otherwise, your efforts will be rendered futile.

5. Avoid Using ‘Click Here’ 

Using terms like ‘Click Here’ or ‘Tap to Learn More’ does nothing to improve SEO as these are meaningless to search engines. You must try not to miss any opportunity to optimise your text and that especially goes for links. Basically, if you employ vague, irrelevant text in this case, you’re giving up on the strong chance to boost the relevance signal of the linking page as well as that of the destination. For example, instead of adding an ‘Explore’ button to provide more information about a product, you could just hyperlink its title.

6. Header and Footer Links

The header and footer sections of your website offer optimisation potential in much the same way that other content on the page does. However, if you include links to every single e-commerce subcategory in these sections, it wouldn’t just be off-putting for shoppers, it would also be over-optimised for search algorithms. You must use the header and footer links sensibly and add only the most valuable category and subcategory pages. Be sure to include pages based on the height of their business value, keyword research, as well as keyword mapping. For example, you could add links to special collections such as, ‘Women’s Christmas Outfits’ or ‘Summer Collection’. As a guide, keep in mind the following points for optimising the header and footer sections:

All of this can prove to be too much work to handle without a professional at hand. There is no shortage of companies that offer their copywriting services to help businesses optimise their webpages. An established copywriting agency can be a valuable asset for your company with its highly skilled team of writers and proven expertise in providing content writing services

How to use Google’s Keyword Planner tool to killer effect

How much traffic has your content generated to date? If it’s not as much as you’d like, it could be down to two things. Either your content is not interesting enough, or your audience cannot find it.

If it’s the latter, then it’s likely to be down to the tools that you are using.

Keywords form the basis of how you rank on search engine results pages (SERPs). Therefore, you need a tool that can identify the strongest keywords for your niche. When writing for SEO, identifying which keywords to use for the best SEO can be a little tricky. Google’s Keyword Planner is one of the tools you can use to get you out of your rut.

Below is a guide on how to use Google Keyword Planner. It covers how to access it, descriptions of the features and their functions, and which information is relevant for SEO. It also contains tips on how you can extract extra information on some of the results.

1.Set up your account

Go to ads.google.com and register for an account. Input your details, and you are in. You will see a page with the title Create Campaign with three options. To access the keyword planner, you will need to set up an Adwords Campaign. It does not need to be active. Just fill in the details and let it stay idle.

2. Accessing the tool

After you log in to your Adwords account, on the top right corner of the page is a spanner logo with the word TOOLS under it. Click on it, and a window appears. On that window to the extreme left is PLANNING, below it, you will see Keyword Planner. Click on it, and you are ready to go. A new window will open with two options: one says Discover new keywords and the other Get search volume and forecasts. The keywords are what you are interested in, so click on that option.

Get search volume and forecasts is more of a reporting tool. You can use it to gauge the potential of keywords that you already identified but have not yet used. 

3. Understanding the tool

After you click the Discover new keywords, you will see two options: start with keywords and start with website.

Start with keywords is what you need to use. It helps you find keyword suggestions relevant to the query you entered. The entries are from Google’s database. You will see a sentence ‘enter products or services closely related to your business’ – and below it should be a text box. 

You have the option of entering phrases or words. The limit is 10 per search. For example, you can run a search like this ‘football’ ‘football nations Europe’ ‘football competitions’. 

Start with website allows you to search for keywords that other URLs are using. You can use this to identify what are the common keywords in a specific niche.

4. Interpreting the results

Once you click on the get results button, you will see a list of suggestions. They are ranked by relevance, with the most relevant as the first entry.

There are four key metrics that the search uses. Here is an explanation of each:

5. Narrowing down the results

As you can see, you have thousands of keyword ideas. However, not all of them will be beneficial for your SEO. Here is where the ADD FILTER option becomes useful. You can choose which data you want to see as per your objective. Here are the filters to use when identifying keywords for your SEO.

For the last two filters, you will need to link your Google Search Console account. 

6. Keyword ideas that you should choose

Keyword selection entirely depends on the objectives of your SEO content strategy.

Here are the metrics that most SEO writers use to identify keywords:

You need these keywords if you want to increase your search engine ranking.

7. Getting extra information

The average monthly searches value of a keyword appears as a range. To get the exact numbers, select the keywords from the results page. Check the box next to the keyword in question. Click the Add to plan button at the top of the page. On the left is a menu bar with several options. Click the option that says Plan overview. The value that appears under impressions is the exact average monthly search.  

Use the Start with a website tool to find other keywords that your peers are using. Just enter their URL and hit search. 

You now have all the information you need to add another keyword planning tool to your arsenal, and once you have this in place, you should see a significant boost in your SEO efforts. If you need more help with your SEO copywriting, please get in touch with us today. We’d be delighted to help you.

A comprehensive list of all the keyword tracking tools

To produce great content, you need a great set of tools to work. They enable you to check your work and ensure that it is to your audiences’ liking. You have now finished a great piece of content and are ready to publish it, but will it perform as you intend? This question is one that many writers struggle to answer. When writing for SEO, the objective is to outrank your online competition, to generate as much traffic as possible. More visitors to a site means higher chances of conversion, hence more revenue.

Keywords are one of the factors that determine your SERP ranking, but their performance changes all the time. So how do you keep an eye on things? Here is a list of tools you can use, to monitor your keyword ranking:

SERPWatcher

As per the name, SERPWatcher checks your keyword ranking across multiple search engines. It is preferred by small businesses and freelancers, given its numerous capabilities. It comes with a keyword finder, allowing you to find the highest-ranking keywords for your content. With additional features such as location-specific ranking and reporting, the £35 per month price tag is a bargain.

Advanced Web Ranking Cloud

Commonly known as AWR Cloud among SEO writers, was one of the earliest keyword tracking tools on the market. It comes packed with features to give a detailed analysis of how your keywords and website are performing in real time. Other search engines it crawls include Baidu, Yandex and AOL. You have the option of checking up to 2,000 keywords at once, and localised reports including those of your competitors. AWR also collects data from mobile.

Searchmetrics

Searchmetrics is an end-to-end SEO tool ideal for your SEO content strategy. With it, you get data insights from the time you create your content until it goes online. Through its Global SEO module, you get ranking data from more than 130 countries. It offers keyword ranking data across all major search engines giving you full visibility of your performance on a global scale.

The Mobile SEO module tracks your keyword performance on both Android and iOS. It also tracks search performance across apps through its App Pack module. The local SEO module allows you to get data from 485 cities. You can try all these features on their website.

Ahrefs

If you’ve recently worked with an SEO copywriting agency, this is the tool they most likely used. SEO creators prefer it because of its authentic keyword research tools and tracking capabilities. You get insights from the top 10 search engines in the world.

Its reporting tool shows your keyword ranking data for both mobile and desktop, across 13 SERP features from 171 nations. The reason for its popularity is that you can track your ranking alongside that of your competitors. The base package is for £77, which allows you to track 500 keywords with weekly updates.

AccuRanker

According to its Danish developers, AccuRanker is one of the fastest and most precise keyword ranking tools in the world. You can manually refresh the keyword ranking data at their convenience. It collects data from most search engines including Baidu, AOL and Yandex. It features a smooth user interface, allowing you to navigate from page to page without any lag. Another distinguishing feature of this tool is that you can define what segments of data you want for your SERP.

SEMrush

Another enterprise tracking tool, you can purchase SEMrush for a base price of £77. It is compatible with both Windows and Mac, meaning you can access your data on any platform. Through the Pro subscription, you get tracking and ranking data from 142 countries. SEO agencies prefer this tool as it allows you to compare your ranking and tracking data alongside that of your competitors. You can also do keyword research in 16 different languages. Long-tail keyword research is also possible across all major search engines.

Authority Labs

Authority labs is purely a ranking tool. You can get keyword ranking data of up to 250 words for £39 per month. It monitors ranking data from Google, Yahoo and Bing. Freelancers and boutique SEO agencies like it because it offers unlimited user access.

SEOprofiler

SEOprofiler is a collaboration tracking tool that allows for up to 5 users simultaneously. It is common among digital marketing and SEO agencies. You can get tracking data alongside ten of your competitors daily. A paid subscription starts at £77, which opens up the keyword suggestion feature. It collects ranking data for both desktop and mobile websites, making it the perfect monitoring tool for any website owner. You also get global tracking data with your paid subscription.

Moz

Moz, like any other end to end tracking tool, comes loaded with features. You get ranking data for both mobile and desktop for Yahoo, Bing, Google and Google mobile. It captures your keyword ranking across 200 countries, giving you visibility on a truly global scale. You can also check your local rank through the Moz Local module. Other than keyword ranking, you also have link research, on-page optimisation and reporting features. The base subscription price for Moz is £77, which allows you to track 300 keywords each month.

seoClarity

It is a SaaS tracking tool best suited for enterprise companies with the need for greater visibility of their websites. You can track 6,000 keywords each day across a multitude of domains such as Amazon and Google Jobs. You can gauge the performance of your keywords across an unlimited number of competing websites. The tool also captures data across mobile websites and apps. As this is a modular-based tool, pricing is subject to the features that you need integrated.

As you can see, you are spoilt for choice when it comes to keyword tracking tools. The ones mentioned above are suited for all sizes of businesses. Keyword tracking is a necessity when assessing your content and website performance. However, what you do with the data is what counts.

 

How to Create the Perfect Wikipedia Page for Your Company

Wikipedia pages are always ranked at the top of the relevant Google searches. If you wish to make your company more visible and consequently more reputable on the internet, you’ll have to create a Wikipedia page for it. Not only will it get your brand’s name out there; it’ll also allow many users to understand what your business does and how it does it. I’ve laid out some steps for you to follow that’ll allow you to create the perfect Wikipedia page to benefit your company.

Step 1: Create Your Account

You need to create your own registered account so that your Wikipedia page gains the trust of the parent website and proves credible. If you start creating pages without a registered account of your own, Wikipedia will eventually find out that you are trying to edit someone else’s articles. Since your IP address gets recorded publicly in the edit history, they might even block you. To avoid this, you can create an account by navigating to the top right corner of the Wikipedia page and clicking on the ‘Create Account’ link.

Step 2: Build a Reputation with Wikipedia

Before you start creating your company’s Wikipedia page, it’s better to strategise about your registered account’s authenticity. You can prove your credibility by making some authentic edits that will build up your reputation. Make sure you have at least 10 contributions and a four-day-old account because that way, you’ll get promoted to an auto-confirmed user where your edits will be confirmed without requiring much moderation. 

To edit, locate the ‘Edit’ tab at the top of the article and click on it. If you only wish to make a small contribution, choose the ‘Edit’ link on the top of the paragraph you wish to edit.

Step 3: Choose What You Want to Write

This step is very important as this is where you determine what you want to be featured on your Wikipedia page. It’s crucial that you realise that Wikipedia is a serious business. When you search for something, you trust that the site will offer substantial results to add to your knowledge – and much the same would be expected from your contributions. Determine the right angle to follow to create your company’s page while keeping in mind that Wikipedia has a notability test that’ll determine if your submission gets published or not. So, make sure that your page is unique enough to get featured.

Step 4: Search Wikipedia Before Writing

Make sure you aren’t doing a repeat by typing your company’s name in the search bar and seeing what pops up (for example, ‘WooContent’). Most probably, you won’t find anything related to it if this is the first time that you’re creating your company’s page. So, you’ll be able to use whatever content you deem suitable for the page. Additionally, you won’t have to fuss about having your Wikipedia page confused with any other page.

Step 5: Request Creation of the Page 

When you search for your company and nothing comes up. There’s a text displayed underneath the ellipses that reads, ‘The page “WooContent” does not exist. You can ask for it to be created…’. Click on the hyperlinked text and it’ll take you directly to the ‘Articles for Creation’ page where you will find a button that reads ‘Click here to start a new article’. 

Step 6: The Wikipedia Article Wizard

After clicking on the button, you’ll be taken to the Wikipedia Article Wizard that will present you with three choices to get started: start writing your page straight away by choosing ‘Next’, practise editing in the Community Sandbox, or practise editing in your Personal Sandbox. 

The Community Sandbox resets edits after every hour and allows others to use it as well. On the other hand, your Personal Sandbox will retain your edits for you to return to them whenever you wish.  

Step 7: Don’t Forget to Add Citations

After clicking the Next button, you’ll be taken to the Referencing and Notability page. You’ll need to read the mentioned rules regarding referencing and citation carefully to avoid any rejections. If you’ve read Wikipedia articles before, you’ll know that the text contains a lot of numbers that are in superscript. These are references to the links from where you’ve gathered your information to write the content.

Remember to put in the right citations as this helps in improving your entry’s credibility with Wikipedia and the readers. Don’t forget to cite your company’s website as well as those sites that might contain backlinks to your own.

Step 8: Writing for SEO

Don’t forget the importance of writing for SEO while creating your company’s page. Including links in Wikipedia is a highly effective SEO content strategy and might just be the fastest way to get backlinks. The more links your text contains relevant to your company, the more traffic you’ll get on your website.

Step 9: Submit for Review

Once you are done writing, submit your page for review. Wikipedia will go through your article and decide whether it can be featured on the website or not. If Wikipedia finds your content credible and unique enough, your company’s article will be uploaded as a legitimate Wikipedia page on the website.

Step 10: Make Periodic Updates

Your job does not end at merely having the article published. It’s important to keep the page updated with the latest developments about your company. It helps maintain transparency while also providing your clients and readers with an honest outlook on your company.

Not Sure If You’ll Do the Job Right?

A lot of things need to be taken into consideration before writing a Wikipedia entry for your company. So, if you aren’t sure you’ll be able to do your brand justice, it’s better that you employ the services of an established SEO copywriting agency.

How to create content for local SEO success

Are your online numbers decreasing? Business not thriving? All your regular customers and website visitors a distant memory? If any of these scenarios apply to you, do not panic. If you follow these easy steps, you will be bouncing back in no time.

First off, you need to have a clear understanding of your situation. The internet is now more accessible than ever. Physical borders are not a barrier. You can set up anywhere in the world and call that place home. You now know how you got to where you are. It is time to fight back.

1. Have the necessary equipment

The first thing you need to do is to level the playing field. Set up a website for your business. Do everything you can to ensure that you are at a decent level to compete. You need one more item in your arsenal before you go to battle: you must be mobile-friendly. Customise your website such that people can easily find you through their smartphones. They have taken over as the leading medium through which people access information.

2. Claim your turf

It is now time to get back what is rightfully yours. Find out and claim all your identifiers, both physical and digital.

These refer to your business name, telephone number and address. You need to update these records in all the relevant repositories. Local directories, classifieds and the likes need to have your updated information

Any information that is public record online also needs to be updated. Search engines provide business pages. Claim them and have your information available, so that people can find you.

2. Perform an online health check

You will be going against some heavy hitters, so you need to know if you are ready or not. Identify how well your new website is doing. You can always use the services of a copywriting agency. They have the technical know-how and will know what to identify. You can be sure that your competitors have several of them on their payroll.

3. Announce your arrival

Just being present online will not trouble your competitors. Consider investing in content marketing services and let the professionals help you out. It involves creating cutting-edge material and pushing it online to engage audiences. The medium you use to communicate your message will depend on your target audience. You should consider using a copywriting service to get you some traction. They will create campaigns that are relevant to your brand and give your content efforts a real boost.

4. Carry on the momentum

Your online debut is a hit, and you are getting a steady stream of traffic, but how do you reclaim your place? To fight back, you need a solid content strategy. Here are some ideas for content that will help you stay on top of your game:

5. Follow the trends in your location

Find out what is currently popular in your area. Any topics you write about from here will always succeed. Tools like Google Trends will allow you to follow the popular talking points in your area.

6. Publish your customer interviews

Your customers are your lifeline. They will remain loyal when they feel valued. Find interesting angles to frame their stories. Always make the story about the customer and not your brand. It will boost your credibility.

7. Always remember to highlight local events

Your brand is part of the local community. Participate in local events to get first-hand information. Your audience will appreciate your content much more if it is factual.

8. Write about the uniqueness of your area and services

Every location has something special. It may be the weather, dress code, cuisine or a favourite hangout spot. Share how your services blend in with this uniqueness. For instance, if you deal in HVAC systems, you could publish an article listing the warmest cities in the country, including your own. Talk about how your HVAC business is improving the lives of your fellow residents. It portrays you as a valuable member of society, which enhances your brand. The names of the other cities in your article will boost your ranking, gaining you extra visibility.

9. Rekindle old memories

Write about your childhood experiences or a fond memory for residents. Such content not only creates nostalgia but also promotes suspense in your followers. You will have them eagerly waiting for your next article. People are always moving, but they may still have family in your location. The family members will share your content with them and increase your reach.

A successful local SEO strategy is one that will get you the most traffic. You do this by having your brand visible on as many sites as possible. Guest posting on other sites presents a viable opportunity. Look for websites that have a massive following in your location. Assess how your content is relevant to their following and let loose.

Find out how content is delivered and adapt accordingly. Some sites to consider are your local newspaper or local classifieds. Should you fail to land a spot on any, you can always use a content writing service. It all depends on how your services intertwine. The end goal here is to promote your brand and increase awareness.

You now have all the necessary ammunition to compete effectively in your location. There are several key elements that you should always adhere to. Keep your content fresh and consistent; explore different topics to make yourself more inclusive, and use local phrases to make yourself more relatable.

Always monitor every piece of content you put out. You are now ready to achieve SEO success!

 

How to create the perfect content production workflow

Picture this. You receive an email from a client requesting some content for their new website. It is exciting news, but you are experiencing mixed feelings. Will it be good enough? Will I finish the project on time? Where do I start? If any of these questions relate to your current situation, you are not alone.

Many content creators struggle to find answers to these questions. There is a solution to your predicament. A viable content production workflow plan. Whether you are a freelancer or part of the team at a copywriting agency, you will get nowhere without a workflow plan. So, how do you go about creating one?

Understand what a workflow plan is

A workflow plan consists of a list of objectives that directly impact the project from start to finish. A failure to achieve any of them, the process falls apart. As a content creator, there are specific steps you need to follow for successful delivery. It all depends on the type of projects you receive and the clients that you serve. Using the situation above, here is a sample workflow plan that you can use as a reference.

Assigning accountability

It is now time to determine what each step requires for it to be a success. Failure to do this will only result in problems. Below are some pointers to point you in the right direction:

  1. Start by identifying what skill set is best suited for each step.
    You can use the what/who/why method to identify what the specific requirements are. An example where this method is useful is as follows.
    What? Your articles on legal matters are receiving two-star ratings, despite them having many readers.
    Who? On your roster you have no one who has experience in the field. You therefore need to hire a content writer who is an expert on the subject.
    Why? It will add more credibility to your articles. In turn, you can start generating more revenue from that traffic.

  2. Establish performance metrics for each role, with clear operating procedures
    Quality content is what will get you clients. If you want to know why some content writing service providers are always on top, study their organisational structures. They have clearly defined metrics and road maps in place on how to deliver to their audience. Their team members know their specific contributions and therefore execute more effectively.

  3. Effective communication
    A content production workflow plan only works when everyone is on the same page. Content that engages always focuses on the minor details. Tone, formality and intent are all factors to consider when creating content. Your team are your internal clients. So, you need to use language that is clear and easy to understand, or else you may end up creating confusion.

  4. Delegate authority
    Content production requires consistency. Delegating some of the processes to your colleagues is a great way to ensure this. Not only will you have greater accountability, but also the process will not grind to a halt should you be unavailable. Teams feature individuals of different personalities and sometimes these collide. Having project managers for each process reduces the chances of this happening. Great content comes from writers who enjoy their work. Empowering the team creates harmony and a pleasing working environment.

Technology is your friend

The copywriting service industry is one that is reliant on technology. As you prepare to put your plan in action, it is wise that you include task management software with it. Trello, ProofHub and Workzone are tools you can use to manage the production cycle. They feature many modules that can ease the flow of work within your agency. The scheduling module is a great tool to have as tasks can be assigned remotely to their respective owners. They can also be great monitoring tools, as they have reporting capability, which is essential in monitoring overall performance.

It’s not a one-size-fits-all approach

As your agency grows, you will be handling different projects at the same time. Diversify your processes to suit every niche, because every project has its unique demands. For example, you cannot use the same workflow plan for a website revamp project for a car editorial. The resources that you will allocate for either a very different. From the personnel, software, tools and delivery schedules. Having a single content production workflow can be detrimental to their execution. Allow for input from others as they know what is best. Plus, you will enjoy a happier team if everyone feels valued.

Innovate continuously

Work processes change all the time, and failure to adapt this will spell trouble for your company. Online content creation was a hobby at best a few years back. It is now the leading source of information, generating billions in revenue. By assessing your processes regularly, will help you stay ahead of the curve. Study how the market is reacting and adapt accordingly. Collect feedback continuously and collaborate with fellow professionals to see what works best.

Now, why not put your thinking cap on and create a content production workflow plan – once it’s in place, you’ll find that you work more effectively, and you’ll be heading in the right direction.

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