online content Tag

With the introduction of the ‘snowflake generation', into the consumer sphere, in which each and every person expects to be recognised and treated as individual and unique, there is an increasing pressure to reflect this generational trend within the online arena. Gone are the days when single mass digital marketing techniques would suffice. Today an unprecedented level of focus and quality is demanded by both users and Google, which – with each new update – serves to penalise those simply looking to mislead a mass audience. Focus on quality Branding, targeting and quality are the new frontrunners in the digital marketing game. Internet users and indeed Google updates are increasingly perceptive, and have long since grown wise to black hat SEO strategies or ‘spam tactics.’ Even without Google’s help, millennials and those who’ve followed since are characterised as having a natural instinct for siphoning off indirect mass marketing attempts. They are capable of expertly manoeuvring the Internet,...

A new study by WooContent has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust Google to display the most relevant content you are looking for? Yes – 79% No – 21% Users said that they feel they can trust Google to display the most relevant content in their search results, likely due to Google’s ever evolving spam-filtering algorithm. Do you think Google is getting better, worse or staying the same as a search engine? Better – 34% Worse – 9% Staying the same – 57% The majority of users either feel that Google is maintaining its standards or improving as a search engine – again, this is likely to be related to their continuing work on spam-filtering. Do you think...