mobile UX Tag

Thanks to its association with all things romance, brands and businesses have been competing to encourage feelings of love from their users in February – often with mixed results. With some Google updates thrown in for good measure, here’s a run down of February’s biggest headlines in marketing, content and SEO. Google launches Mobile Scorecard and Impact Calculator Back in January Google announced plans to make mobile page speed a key ranking factor from July, preparation for which stepped up a gear this month. The search engine recently unveiled two new tools that promise to give brands a better view of their mobile performance. The first is aptly named the Mobile Scorecard. Here, users are able to gain an insight into their site’s mobile speed, as well as that of their competitors. According to Google, the tool extracts data from the Chrome User Experience Report to provide information on mobile speed for thousands...

As popularity in voice-operated devices grows, so too does the use of voice search. Google Assistant, Amazon Alexa, Siri and Microsoft Cortana are all paving the way for new voice-centric strategies within the world of marketing. In this blog, we look at what voice search could mean to SEO specialists and content marketers, before exploring ways to prepare for the potential impacts of voice search. What do we know about voice search so far? Well, we know that popularity in voice-activated devices is growing at a rapid rate. In a report from Technavio via Skyword, it is estimated that “by 2019, the voice recognition market will be a $601 million industry”. According to Google Trends via Search Engine Watch, "Google voice search queries in 2016 were up 35 times over 2008”. And in 2016 alone, eMarketer recorded a sizeable increase in voice search of 128.9%. Research and estimates concerning this area largely point to the...

With an ever-increasing number of people using smartphone searches, coupled with Google’s upcoming mobile-first index, it’s more important than ever that websites are optimised for mobile. While mobile-friendly sites have been in the digital marketing sphere for some time, this year the trend will become even more prominent. Since the announcement of the gradual roll-out of the mobile-first index in 2016, Google has made it clear that if you don't have a quality site for mobile, it won’t make it to the top pages. In other words, if it doesn’t have a responsive layout, has a slow page loading speed and a poor navigation structure, your rankings will suffer. This is particularly important for businesses that only have a desktop site, or those that have thin SEO content on their mobile site. If you want to generate good leads, reduce bounce rates, boost conversions and achieve a top position on SERPs, now’s...

There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you're in, some will have more impact on your search rankings than others. Google analyses each search query to establish which ranking factors are most appropriate, but research has shown that there are certain things which should be considered a priority, regardless of your sector. Here are the key SEO ranking factors to think about when optimising your site for search engines in 2018. Content Content and links are the two most important factors for ranking in Google. But simply throwing a load of content onto your website is not enough to make it rank well. For content to be beneficial, it must: - Be relevant - Be well-written - Be comprehensive - Contain optimised images The quality of your content also directly influences a variety of other, smaller ranking factors, from click-through...