marketing Tag

The beginning of spring has echoed themes of change and progress throughout the digital sphere. From search engine updates to GDPR preparations, here are some of April’s biggest headlines from SEO, content marketing and digital PR. Google rolls out updated search algorithm Mutters of a Google algorithm update have been heard throughout the search and marketing industry this month, and on April 16th we finally got the news we’d been waiting for. Announcing the news via Twitter, Google identified the change as a ‘broad core algorithm update’, the likes of which systematically take place at several points throughout the year. Even so, businesses across the globe have been eager to discover exactly what the update means for them. The general consensus from Google is that these updates are an integral part of their work. While some users are expected to experience slight drops or gains in visibility during this time, the search engine...

The start of the festive season is an inherently busy time for the digital marketing industry. From Snapchat updates to controversial Christmas ads, here’s a look at the biggest news in SEO, content marketing and digital PR this November. Google hones in on mobile shopping results this festive season Google have this month announced new mobile features in a bid to help users nail their Christmas shopping. The aim is to enhance the overall shopping experience for mobile users – bringing the most essential product information to the forefront of SERPs. "We recently redesigned mobile shopping on Google" writes Jenneifer Liu, Product Management Director of Google Shopping. "Click the "Quick View" button in the Google Shopping ad to preview details like a bigger image, product description, reviews and seller rating". Detailed buying guides and improved related search results are just some of the other ways the search engine is helping mobile users to...

We’re passionate about interactive magazines and believe that they have the potential to be the next big thing in content marketing. We’ve already discussed their benefits in comparison to page-turning PDF’s, with interactive magazines offering brands the chance to make use of full screen images, pop up copy and a great range of digital elements including video and clickable links. Interactive magazines are a great way to connect content with commerce, too. With that in mind, we’ve scoured the web to find 11 examples of interactive magazines that combine stunning visuals with a truly rewarding user experience.   1. Time Out Eating and Drinking, Edinburgh     Time Out have brilliantly harnessed the power of interactive magazines over the years. Their Eating and Drinking in Edinburgh issue is perhaps one of the most visually striking, with a table of contents that links users to pages on everything from the best breakfasts to a list of post-work bars...