linking Tag

Internal links are essential for any site’s SEO. Having an internal link structure that is bad or just plain non-existent can be catastrophic to your website. But why? Internal links serve several purposes. They drive visitors from page to page on your site, they help to establish a page hierarchy and they help to spread ranking power around. If there are pages on your website which aren’t linked to from any other page, visitors won’t find them – meaning they have zero chance of converting. What’s more, search engine crawlers won’t be able to find them either. Crawlers browse your site by following links from page to page, so if you haven’t added internal links that connect relevant content on your site, you haven’t offered crawlers a way to access that content. If crawlers can’t find content, they won’t display it in search results. It won’t just be browsers already on your site that won’t find it, no...

Orphaned pages are pages on your website that aren’t linked to by any of your other pages. If no internal links are pointing at a page, not only does it make it unlikely a site user will ever find it, it also means web crawlers like Googlebot may not find it either, and it prevents link equity from being passed along. Link equity helps to show search engines that a page is important, so if none is passed it could appear that your content isn’t important. If users can’t find the page, it won’t get read and won’t convert, so might as well not be there at all. When adding new pages to your site it’s important to make sure you’re also adding internal links to pages from other related content, to avoid creating orphans. If you need to identify and fix existing orphaned pages, or pages which have become orphaned as a...

There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you're in, some will have more impact on your search rankings than others. Google analyses each search query to establish which ranking factors are most appropriate, but research has shown that there are certain things which should be considered a priority, regardless of your sector. Here are the key SEO ranking factors to think about when optimising your site for search engines in 2018. Content Content and links are the two most important factors for ranking in Google. But simply throwing a load of content onto your website is not enough to make it rank well. For content to be beneficial, it must: - Be relevant - Be well-written - Be comprehensive - Contain optimised images The quality of your content also directly influences a variety of other, smaller ranking factors, from click-through...