
Has fast fashion had its day?
Clothing website ASOS uploads 5,000 new products every day. Fashion retailer Next has enjoyed better-than-expected sales at high-street stores this

Clothing website ASOS uploads 5,000 new products every day. Fashion retailer Next has enjoyed better-than-expected sales at high-street stores this

Content marketing is an umbrella term applicable to just about every industry, yet the type of content you produce is

Forbes last year predicted an influencer marketing explosion in 2017. And with 86% of women now participating in social media research before making a

The very basis of fashion is founded by a desire to stay up to date with trends, so it’s no

As ever, fashion in 2018 will be fast-moving. And just as en vogue styles change according to new trends, your

The pressure is always on for new and existing fashion brands to deliver quality content online. Creating aspirational content that

Evergreen content – defined as content that isn’t time-sensitive – is an integral part of any content strategy. In an

For decades magazines have played a crucial role in the fashion industry, with the launch of popular publications like Vogue and Harper’s

As the marketing world as a whole gets increasingly fascinated by the possibilities of content marketing, the fashion industry can