e commerce Tag

Conversion rate optimisation (CRO) is the data-driven process of optimising your website in order to create more conversions, such as sales or leads. Tools such as Google Analytics make it possible to track the paths that users are taking to reach your site, otherwise known as ‘funnel tracking’. Funnel tracking shows which sections of your site – and which actions – most commonly lead to conversion. It also gives a clear view of where users are typically dropping out. Asking your visitors directly using on-site surveys is another good way of getting insights into what they like and any bugbears they have with your site. Once you have this information, there are a number of actions you can take in order to improve conversion. For example, you can better optimise your website’s navigation structure, or test which layouts and content elements work best to encourage conversions. We’ll delve further into the sophisticated world...

‘Make a great product, and they will come’ has never been less true than in today’s crowded marketplace. For e-commerce businesses, having a watertight marketing strategy is essential in getting your brand noticed and converting visitors into returning customers. A marketing strategy is something that evolves over time, incorporating the latest techniques and channels. As such, this guide isn’t just for new e-commerce businesses or products. If you feel like your marketing strategy could be working harder, many of the elements below can easily be moulded to suit your business. With that in mind, here are the eight most important areas that you should include in your e-commerce marketing strategy, as well as ways to measure and refine your processes. 1. Develop a mission statement A mission statement defines who you are as a business. It’s the first thing that customers will see on your ‘About Us’ page and will define your brand story....

We’re already a quarter of the way through 2018, and search engine and social media giants are pushing boundaries in the name of improving user experience. From shoppable social media posts to drastically condensed search results, here’s the biggest marketing news from digital and SEO in March. Facebook’s Mark Zuckerberg announces security changes in light of Cambridge Analytica scandal Facebook’s association with data mining company Cambridge Analytica has made global headlines this month, as it’s been suggested that data gathered through the platform may have been used to influence elections. The news has once again thrown into question just how secure our online data really is. In light of the scandal, Facebook founder Mark Zuckerberg this month announced plans to strengthen security and reduce the likelihood of third-party apps being able to access personal data. Key changes include a thorough investigation of both new and existing apps that use the platform, as well...

An interview with SEO manager of Findmeagift.co.uk There's no question that ranking higher than your competitors in search results is a must. But how can you ensure that your ecommerce site is the one that rises to the top. We caught up with Will King, SEO Manager at online gift store Findmeagift.co.uk to talk about the SEO challenges that ecommerce businesses face and how they can increase organic visibility and, in turn, sales. Tell us about Find Me A Gift and your role there Find Me A Gift is a UK based online gift retailer. We sell about 6,000 gifts targeting as many occasion and recipient based market sectors as possible. As SEO manager, I’m primarily responsible for maximising and maintaining our organic visibility across search engines such as Google and Bing. Being a gifts company, it’s essential we have strong organic visibility during seasonal periods such as Christmas, Valentine’s Day and Mother’s Day, so...

A new study by WooContent has revealed that the majority of consumers feel that they are being spammed by brands online, with 75% adding that they would boycott their product or services as a result. We asked over 1000 internet users the following questions, and here is what we found out… Do you trust Google to display the most relevant content you are looking for? Yes – 79% No – 21% Users said that they feel they can trust Google to display the most relevant content in their search results, likely due to Google’s ever evolving spam-filtering algorithm. Do you think Google is getting better, worse or staying the same as a search engine? Better – 34% Worse – 9% Staying the same – 57% The majority of users either feel that Google is maintaining its standards or improving as a search engine – again, this is likely to be related to their continuing work on spam-filtering. Do you think...