content Tag

The modern consumer wants to get to know you before they commit to your brand, making blogs important places for you to woo them with your content. And where best to look for inspiration and to stay up to date with trends than other content marketing blogs? Showing just how much the content you write online says about your brand, a study by Dragon Search cited 61% of consumers’ purchasing decisions as being influenced by custom content. Even a seasoned content marketer may be surprised by what they don’t know in today’s incredible online marketplace. We suggest following a few key blogs that cover everything you need to know: WooContent WooContent is for the wordsmith in you, with a specific focus on how to write compelling content. Covering all aspects of content writing and content marketing, it’s particularly good for copywriters or those looking for tips on how to write their own content. The blog covers...

There are a whole host of SEO factors at play when it comes to how well your website ranks in Google, and depending on which industry you're in, some will have more impact on your search rankings than others. Google analyses each search query to establish which ranking factors are most appropriate, but research has shown that there are certain things which should be considered a priority, regardless of your sector. Here are the key SEO ranking factors to think about when optimising your site for search engines in 2018. Content Content and links are the two most important factors for ranking in Google. But simply throwing a load of content onto your website is not enough to make it rank well. For content to be beneficial, it must: - Be relevant - Be well-written - Be comprehensive - Contain optimised images The quality of your content also directly influences a variety of other, smaller ranking factors, from click-through...

As the industry becomes more and more performance-based, there is an ever-increasing pressure on marketing departments to demonstrate their return on investment (ROI). Yet 40% of marketing departments still rate proving ROI as their biggest challenge. With content marketing becoming a greater part of the overall mix, showing the value of these assets - whether they're web pages, blogs, brochures or whitepapers – is crucial. This article discusses the different approaches you can use to evaluate the overall effectiveness of your content, and help you decide on the ones that fit best with your business. The bigger picture Businesses that report ROI from their content marketing have demonstrated that the return is higher than the average, costing 62% less than traditional marketing. But, how do we measure these figures? As we know, content plays a vital role across different touchpoints of the customer journey. It also ultimately influences later purchase decisions. For example, research by Nielsen...

We’re passionate about interactive magazines and believe that they have the potential to be the next big thing in content marketing. We’ve already discussed their benefits in comparison to page-turning PDF’s, with interactive magazines offering brands the chance to make use of full screen images, pop up copy and a great range of digital elements including video and clickable links. Interactive magazines are a great way to connect content with commerce, too. With that in mind, we’ve scoured the web to find 11 examples of interactive magazines that combine stunning visuals with a truly rewarding user experience.   1. Time Out Eating and Drinking, Edinburgh     Time Out have brilliantly harnessed the power of interactive magazines over the years. Their Eating and Drinking in Edinburgh issue is perhaps one of the most visually striking, with a table of contents that links users to pages on everything from the best breakfasts to a list of post-work bars...