How to create e-books that generate leads
Creating an e-book is a significant undertaking for any business. From idea development to writing, design and promotion, e-books can
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Creating an e-book is a significant undertaking for any business. From idea development to writing, design and promotion, e-books can
Choosing the right copy is essential. This is especially true when trying to retain the attention of an online audience
Whether you’re embarking on a creative career for the first time or are in need of some quick inspiration, finding
From blogs and e-books to widespread content marketing campaigns, we’re all familiar with the importance of generating fresh, inspired content
There’s nothing quite so disappointing as looking forward to reading an intriguing post or article, only to realise you’ve been
Great content doesn’t just happen. It’s a product of research, brand awareness and effective collaboration. All too often, in-house marketing
If you’re a copywriter – in-house or freelance – or you need to hire one, the task seems fairly straightforward:
Content marketing best practice is rapidly shifting across industries. Naturally, brands and business are increasingly investing time and resources into
It’s been predicted that in 2018 online purchases will account for 18% of all retail sales made within the UK. It’s
The start of the festive season is an inherently busy time for the digital marketing industry. From Snapchat updates to
As the industry becomes more and more performance-based, there is an ever-increasing pressure on marketing departments to demonstrate their return
By its very nature, the world of content marketing and SEO can feel like a minefield to those with little