competitor analysis Tag

‘Make a great product, and they will come’ has never been less true than in today’s crowded marketplace. For e-commerce businesses, having a watertight marketing strategy is essential in getting your brand noticed and converting visitors into returning customers. A marketing strategy is something that evolves over time, incorporating the latest techniques and channels. As such, this guide isn’t just for new e-commerce businesses or products. If you feel like your marketing strategy could be working harder, many of the elements below can easily be moulded to suit your business. With that in mind, here are the eight most important areas that you should include in your e-commerce marketing strategy, as well as ways to measure and refine your processes. 1. Develop a mission statement A mission statement defines who you are as a business. It’s the first thing that customers will see on your ‘About Us’ page and will define your brand story....

It’s easy to get wrapped up in your own SEO strategy, but if you really want to be successful it’s vital to look at the bigger picture. Even if your business offers a service that’s relatively niche, zoom out and you’ll see that your brand is just a small part of its industry and contends for digital real estate with both local and national competitors. Once you start to gain a better idea of the businesses that make up your industry’s presence online, the need for effective competitor analysis becomes clear. A solid understanding of what is and isn’t working for key competitors within your field is a great place to start to help improve your own digital strategy. Continue reading to discover the ins and outs of this cost-effective SEO strategy. What is competitor analysis? Competitor analysis is simply the process of analysing the digital profile of your competitors. The aim is to...