Sports Copywriting

Performance is what matters in sports, so creating winning content may not be top of your list – but it should be. WooContent can harness the drive, ambition and passion you have for your sport and transform it into a piece of compelling and absorbing content that your audience will love.



As a copywriting agency we uniquely capture the essence of your team or club, bringing fans together in a way that nothing else can. More than simple statistics, sport is played from the heart. With WooContent, it’s never been easier to fan the spark and maximise your support. It’s important to have industry experts to deliver content that’s on target. With a team of experienced sports copywriters we ensure that every piece of content hits your brief. Knowing the industry so well means our writers have credibility and can produce content that’s authentic and full of passion. This level of expertise is something that’s integral to everything we deliver.


Here at WooContent, we can help with all your sports copywriting needs. We deliver content that covers the following areas:


  • Betting
  • Equipment
  • Fitness
  • Nutrition
  • Sports
  • Sports Psychology
  • Strength Training
  • Team building
  • Tournaments and Competitions



At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating sports copy for SEO, social media or paid channels, we understand how to deliver high-quality sports copywriting tailored for people and search.

There are many benefits to investing in branded content in the sports industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.



Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation



No matter which type of sports copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and newsletters, to name but a few.

Some of the popular formats of content we can produce for you include:


Landing Pages

Though the sports realm is constantly changing, we can write high quality, long-term content that works towards establishing trust in your brand. Our evergreen copy draws in valuable traffic that retains authority season after season.


Equipment Descriptions, Instructions and Guides

Help athletes and supporters discover the best equipment for their needs before they need them, with vivid descriptions, engaging how-to instructions and useful guides that compel action.


Evergreen Content

Though the sports realm is constantly changing, we can write high quality, long-term content that works towards establishing trust in your brand.


Magazine & Newspaper Articles

Print publications require a different set of writing skills than online mediums. From concise, journalistic-style newspaper articles to captivating, magazine pieces, our copywriters know how to engage from start to finish. We will help publish content that stands the test of time.


Blog Posts & Online Sports Blogs

From interactive quizzes and current fact sheets to top-10s and behind-the-scenes features, our blog posts are written with social sharing in mind. Not to mention SEO optimisation for even greater reach.


Video Content & Podcast Scripts

Sports podcasts and videos amp up your content for listeners and viewers, creating an immersive – and extremely shareable-medium. Our writers can develop scripts that go the extra mile and keep your fans coming back.


Interactive Magazines & Newsletters

Modern sports content means interaction and personalisation. Through interactive magazine and newsletter content, we can drive traffic to your site and optimise articles that best fit your followers’ needs.