As a copywriting agency we uniquely capture the essence of your team or club, bringing fans together in a way that nothing else can. More than simple statistics, sport is played from the heart. With Woo, it’s never been easier to fan the spark and maximise your support. It’s important to have industry experts to deliver content that’s on target. With a team of experienced sports copywriters we ensure that every piece of content hits your brief. Knowing the industry so well means our writers have credibility and can produce content that’s authentic and full of passion. This level of expertise is something that’s integral to everything we deliver.
Here at Woo, we can help with all your sports copywriting needs. We deliver content that covers the following areas:
No matter which type of sport copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.
Some of the popular formats of content we can produce for you include:
Sports are a great way to spend your time, whether it’s watching, playing, or talking about them. Some people even have the urge to write about them. More and more people choose to start their own sports blogs because they wish to share their passion with the rest of the world. If you have a similar desire, then perhaps we can be of service, thanks to our sports blog writing service. Below is a detailed plan of action for someone interested in starting their own sports blog or website.
When it comes to blogging, the important thing to keep in mind is that if you’re going to be writing regularly, you should stick to a sport that you’re really interested in. Alternatively, you could explore a topic where your interest could develop at a fast pace.
For example, if you’re a college cricket coach, it’ll be a lot easier to write about college cricket compared than the US Masters golf tournament. Make sure to narrow your focus to one sport or one team.
After determining a niche that you’re really interested in, you should carry out a competitive assessment. Competitive analysis tools are available everywhere; Google offers one, too. The chances are that you might find a website that’s already covering what you plan to write about. So, you need to figure out how to make yours stand out. Offer something that other websites don’t.
There are more than a billion websites out there so it’s hard to find the perfect URL. Even if you spend hours coming up with your ideal name, it’s likely already to have been taken.
A lot of well-known phrases and names have already been claimed so you need to come up with several ideas right off the bat. You might not get any of your top choices but don’t let that stop you.
The important thing to note is that you shouldn’t keep the users guessing. Choose a name that clearly explains what your blog will be about. Remember to keep it short so people can remember it easily. Most importantly, try to avoid commonly confused words, such as affect/effect and don’t use any hyphens or dashes in your URL. Keep it simple.
Moving on to choosing the domain; go with .com since it’s the standard. Besides, other domains might pose communication challenges since people are accustomed to .com names.
The rule of thumb regarding the length of the posts is that each one should be no fewer than 300 words. Don’t shy away from writing longer, extended posts above 1,000 words, but don’t make every single blog post a lengthy read. Also, you need to think about which visuals and videos you’ll be using to spice up your content. You can embed YouTube videos or you can use stock photos or create your own images.
An editorial calendar can help you plan how frequently you’re going to be posting blogs. It helps to have frequent entries early on in your blog as it cultivates a wider audience. Don’t make your editorial calendar too complex. You can keep on adding more columns to your worksheet as you go. It might include things like writer assigned, images required, which videos are needed, and so on. However, that won’t be until you’re well down the road. Start by simply committing to a date and time of creating certain articles and match with a weekly calendar. This way, you’ll easily stay ahead of the competition.
You can consider hosting to be rent for the space that your blog occupies on a server. When you set up your sports blog on a hosting service, you have to pay a monthly fee. This way allows you to have more control of your blog and ownership of your domain as compared to taking the free route.
Depending on your particular needs, free websites are fine, but some restrictions may hinder your website’s growth and monetisation capability. If you choose to self-host, you can easily make advertising revenue with several different options.
WordPress is to blogs in much the same way as MS Word is to word-processing software. Not only is it very easy and straightforward to use, but it’s also great for SEO purposes. Follow these steps to get started:
Once your blog is up and running, you’ll probably wish to start tweaking its appearance or functionality. You should know how to do that properly to avoid adding unnecessary complications:
Our sports blog writing agency boasts a skilled team of professional writers who can get your blog in front of as many people as possible. Go ahead and give us a try; our sports copywriting service will not disappoint.
‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’
‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’
‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’