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Sports Copywriting Services

Performance is what matters in sports, so creating winning content may not be top of your list – but it should be. Woo can harness the drive, ambition and passion you have for your sport and transform it into a piece of compelling and absorbing content that your audience will love.

Sports copy experts

As a copywriting agency we uniquely capture the essence of your team or club, bringing fans together in a way that nothing else can. More than simple statistics, sport is played from the heart. With Woo, it’s never been easier to fan the spark and maximise your support. It’s important to have industry experts to deliver content that’s on target. With a team of experienced sports copywriters we ensure that every piece of content hits your brief. Knowing the industry so well means our writers have credibility and can produce content that’s authentic and full of passion. This level of expertise is something that’s integral to everything we deliver.

Here at Woo, we can help with all your sports copywriting needs. We deliver content that covers the following areas:

  • Betting
  • Equipment
  • Fitness
  • Nutrition
  • Sports
  • Sports Psychology
  • Strength Training
  • Team building
  • Tournaments and Competitions

Branded SEO-friendly sports content

Got a Question

As a sports copywriting agency, at Woo we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating sports copy for SEO, your website or articles, we understand how to deliver a high-quality sports copywriting service tailored for people and search.

There are many benefits to investing in branded content in the sports industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of sports content we provide

Landing Pages

Our sports copywriting service is perfectly geared towards creating winning landing pages that will draw customers to your website. We know that landing-page content has to deliver, and our sports-mad copywriters ensure it does, with knowledge, commitment and passion.

Magazine & Newspaper Articles

Print publications require a different set of writing skills than online mediums. From concise, journalistic-style newspaper articles to captivating, magazine pieces, our sports copywriters know how to engage from start to finish. We will help publish content that stands the test of time.

Evergreen Content

Although the sports realm is constantly changing, our sports writing service means we can write high-quality, long-term content that works towards establishing trust in your brand. Our evergreen copy draws in valuable traffic that retains authority season after season.

Blog Posts & Online Sports Blogs

From interactive quizzes and current fact sheets to top-10s and behind-the-scenes features, our sporting blog posts are written with social sharing in mind – not to mention SEO optimisation for even greater reach.

Video Content & Podcast Scripts

Sports podcasts and videos amp up your content for listeners and viewers, creating an immersive – and extremely shareable-medium. Our writers can develop scripts that go the extra mile and keep your fans coming back.

Interactive Magazines & Newsletters

Modern sports content means interaction and personalisation. Through interactive magazine and newsletter content, our sports writers can drive traffic to your site and optimise articles that best fit your followers’ needs.