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Sports copy experts

As a copywriting agency we uniquely capture the essence of your team or club, bringing fans together in a way that nothing else can. More than simple statistics, sport is played from the heart. With Woo, it’s never been easier to fan the spark and maximise your support. It’s important to have industry experts to deliver content that’s on target. With a team of experienced sports copywriters we ensure that every piece of content hits your brief. Knowing the industry so well means our writers have credibility and can produce content that’s authentic and full of passion. This level of expertise is something that’s integral to everything we deliver.

Here at Woo, we can help with all your sports copywriting needs. We deliver content that covers the following areas:

  • Betting
  • Equipment
  • Fitness
  • Nutrition
  • Sports
  • Sports Psychology
  • Strength Training
  • Team building
  • Tournaments and Competitions

Branded SEO-friendly sports content

As a sports copywriting agency, at Woo we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. 

So, whether you’re creating sports copy for SEO, your website or articles, we understand how to deliver a high-quality sports copywriting service tailored for people and search.
There are many benefits to investing in branded content in the sports industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of sports content we provide

No matter which type of sport copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Landing Pages

Our sports copywriting service is perfectly geared towards creating winning landing pages that will draw customers to your website. We know that landing-page content has to deliver, and our sports-mad copywriters ensure it does, with knowledge, commitment and passion.

Magazine & Newspaper Articles

Print publications require a different set of writing skills than online mediums. From concise, journalistic-style newspaper articles to captivating, magazine pieces, our sports copywriters know how to engage from start to finish. We will help publish content that stands the test of time.

Evergreen Content

Although the sports realm is constantly changing, our sports writing service means we can write high-quality, long-term content that works towards establishing trust in your brand. Our evergreen copy draws in valuable traffic that retains authority season after season.

Blog Posts & Online Sports Blogs

From interactive quizzes and current fact sheets to top-10s and behind-the-scenes features, our sporting blog posts are written with social sharing in mind – not to mention SEO optimisation for even greater reach.

Video Content & Podcast Scripts

Sports podcasts and videos amp up your content for listeners and viewers, creating an immersive – and extremely shareable-medium. Our writers can develop scripts that go the extra mile and keep your fans coming back.

Interactive Magazines & Newsletters

Modern sports content means interaction and personalisation. Through interactive magazine and newsletter content, our sports writers can drive traffic to your site and optimise articles that best fit your followers’ needs.

How To Get Your Sports Blog Match-Fit

Sports are a great way to spend your time, whether it’s watching, playing, or talking about them. Some people even have the urge to write about them. More and more people choose to start their own sports blogs because they wish to share their passion with the rest of the world. If you have a similar desire, then perhaps we can be of service, thanks to our sports blog writing service. Below is a detailed plan of action for someone interested in starting their own sports blog or website.

1. Determine Your Niche

When it comes to blogging, the important thing to keep in mind is that if you’re going to be writing regularly, you should stick to a sport that you’re really interested in. Alternatively, you could explore a topic where your interest could develop at a fast pace. 

For example, if you’re a college cricket coach, it’ll be a lot easier to write about college cricket compared than the US Masters golf tournament. Make sure to narrow your focus to one sport or one team. 

After determining a niche that you’re really interested in, you should carry out a competitive assessment. Competitive analysis tools are available everywhere; Google offers one, too. The chances are that you might find a website that’s already covering what you plan to write about. So, you need to figure out how to make yours stand out. Offer something that other websites don’t. 

2. Choose a Name 

There are more than a billion websites out there so it’s hard to find the perfect URL. Even if you spend hours coming up with your ideal name, it’s likely already to have been taken. 

A lot of well-known phrases and names have already been claimed so you need to come up with several ideas right off the bat. You might not get any of your top choices but don’t let that stop you.

The important thing to note is that you shouldn’t keep the users guessing. Choose a name that clearly explains what your blog will be about. Remember to keep it short so people can remember it easily. Most importantly, try to avoid commonly confused words, such as affect/effect and don’t use any hyphens or dashes in your URL. Keep it simple.

Moving on to choosing the domain; go with .com since it’s the standard. Besides, other domains might pose communication challenges since people are accustomed to .com names. 

3. Carefully Plan Your Posts

The rule of thumb regarding the length of the posts is that each one should be no fewer than 300 words. Don’t shy away from writing longer, extended posts above 1,000 words, but don’t make every single blog post a lengthy read. Also, you need to think about which visuals and videos you’ll be using to spice up your content. You can embed YouTube videos or you can use stock photos or create your own images.

An editorial calendar can help you plan how frequently you’re going to be posting blogs. It helps to have frequent entries early on in your blog as it cultivates a wider audience. Don’t make your editorial calendar too complex. You can keep on adding more columns to your worksheet as you go. It might include things like writer assigned, images required, which videos are needed, and so on. However, that won’t be until you’re well down the road. Start by simply committing to a date and time of creating certain articles and match with a weekly calendar. This way, you’ll easily stay ahead of the competition.  

4. Use a Hosting Service

You can consider hosting to be rent for the space that your blog occupies on a server. When you set up your sports blog on a hosting service, you have to pay a monthly fee. This way allows you to have more control of your blog and ownership of your domain as compared to taking the free route. 

Depending on your particular needs, free websites are fine, but some restrictions may hinder your website’s growth and monetisation capability. If you choose to self-host, you can easily make advertising revenue with several different options.

5. Install WordPress And Choose a Theme

WordPress is to blogs in much the same way as MS Word is to word-processing software. Not only is it very easy and straightforward to use, but it’s also great for SEO purposes. Follow these steps to get started:

  • Sign up for web hosting (Bluehost is highly recommended)
  • Choose a hosting plan according to your particular requirements
  • Pick a punchy domain name for your blog
  • Complete your hosting registration
  • Install WordPress – if you opt for Bluehost, it offers a one-click download option for WordPress
  • Log in and create your very first blog post

Once your blog is up and running, you’ll probably wish to start tweaking its appearance or functionality. You should know how to do that properly to avoid adding unnecessary complications:

  • Create your first blog post via the WordPress Editor
  • Change the appearance of your WordPress blog by choosing a theme from the available options
  • Use plug-ins to add special functionalities to your blog

We Know a Thing or Two…

Our sports blog writing agency boasts a skilled team of professional writers who can get your blog in front of as many people as possible. Go ahead and give us a try; our sports copywriting service will not disappoint. 


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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