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Social Media Content

Engaging social media content that inspires comments, likes and shares

Research and ideation based on your target audience.

Monthly content plans ready for you to publish.

Pricing

The benefits of great social media content

If you want to generate exposure for your brand quickly and at a relatively low cost, then social media is the way to go. With 3.2 billion people or 42% of the entire global population now using social media, it has become one of the most-used marketing channels. Here's why:

1.

It increases awareness of your brand - put simply, the more people who know about your brand, the more business you'll do. Choosing the right channel is key – for example, if you're a B2B company, you'll want to use LinkedIn as a social media marketing channel. Your conversion rates will improve, too. When you're active on social media channels like Facebook, Twitter and Instagram, people are more likely to talk about you and share or like your content. Those people will then visit your website, where you can convert them into customers.

2.

It can positively impact your customer satisfaction - people use social media to voice their opinions. By replying to their Facebook comments or Tweets, you can stop issues escalating, answer questions and assure them they have a voice you listen to. Happy customers means more business.

3.

You'll get more traffic to your website - promoting your brand on social media channels like Pinterest and YouTube exposes you to potential customers as well as reminding your current ones that you're still around.

4.

It's cost-effective - it's free to create a profile on the leading social media platforms. Once signed up, you can promote your brand through organic posts or paid ads. If you use paid ads, it's a fraction of the cost to advertise on them compared to traditional marketing channels such as TV and print.

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Social media content that engages and inspires

If you’re looking to increase brand awareness, improve your sales figures or grow your business, engaging and captivating content has to be part of your social media marketing strategy. Variety is king; people get put off if all you do is promote your brand. We can produce many types of content for your campaigns, including:

Promotional posts - showcasing the products or services you offer

Third-party posts – sharing news stories or trending topics that are relevant to both your brand and your followers

Blog sharing – sharing your latest blog or PR news with your social media followers

Engagement posts – written to encourage the reader to take action, such as liking or commenting on a photo or article. Useful for building brand awareness

Infographics – these posts generally perform really well and are good for displaying statistics, getting followers to click through for more information or sharing your post

Competitions – offers your followers the chance to win something and engages them with your brand

Ask a question – this kind of post grabs your followers’ attention and lets you collect information that you can use to inform your business decisions

Memes or quote posts – entertain your audience with something funny or thought-provoking. One of the most popular kind of post that can often go viral

Workplace info and photograph posts – personalises your brand by letting people see what goes on behind the scenes. Tell them about your charity work or introduce your staff and build trust

Video posts – fast becoming THE most popular type of social media post with high engagement rates. Additional charges apply for video services

Product photography posts – visually showcase your products using professionally produced product or service photographs. Additional charges apply for photographic services

Our Approach

Here at WooContent, we have a proven delivery methodology for social media content creation that ensures we deliver a high standard of work for any size project:

Research

we define your objectives and get to know your customer profiles

Ideation

we look at what your competitors are doing, trend analysis and brainstorm ideas

Creation

we put together a content calendar, create tone of voice and style guidelines, and write and optimise your posts

Social media content that engages and inspires

Once we’ve created your social media content, you can publish it on your chosen social platforms and get it in front of as many of your target audience as possible. Use a variety of content to engage, educate and entertain your followers, and encourage them to share it or visit your website.Some of the best ways you can promote your social media content include:

Sharing your articles, photos and links on Facebook

Sharing other people’s and influencers’ posts if they’re relevant to your audience

Joining groups on LinkedIn, engaging and sharing relevant company information with them

Posting photos and sharing other people’s relevant pictures on Instagram

Publish articles and sharing others on LinkedIn

Tweeting images and links on Twitter

Pinning images on Pinterest

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FAQs

How do you come up with ideas for social media posts?

As a content agency, creativity is at the heart of everything we do. Our team of experienced creatives brainstorm and come up with compelling social-media posts to promote your business. We'll research what's trending and keep up to date with the latest news to make sure our ideas are relevant and interesting to your audience.

Is your social media content unique?

Absolutely. Content needs to be unique to have the maximum impact on current and potential followers. The topics to post about may be what’s being talked about across social media platforms. However, the content of your posts will be original and relevant to your brand.

When is the best time of day to post social media content?

The simple answer is that there's no 'best' time of day to post on social media. It depends on several things, including the social media platform, the business you’re in and what you’re trying to promote. Having said that, posting on weekdays between 9am and 5pm often yields the most engagement – and Sundays, in particular, are best avoided.

How much content should I post each day?

It depends on how much you've got to say and the quality of the content. The idea is to get as many people looking at it and sharing it as possible, so quality is more important than quantity. That said, you need to post consistently. It's better to post three amazing posts a week on one platform than seven with low-quality content across all of them.

How do I increase my followers on social media?

To get more followers, you need to give them something they want so they’ll follow you. Again, quality is key. You want followers to engage with your content and take action when you want them to. So, make sure your content is high quality and relevant to your target audience.

More FAQs...

What if I don’t like the social media content you have created?

Hopefully, we won't get to that point. When you first sign up with us, we'll talk about what you want to achieve from your social media posts. We'll also discuss the type of content you want created. You'll get a chance to review your posts before they are published to make sure we’re on the right track. After that, if you don’t like the content, let us know. We’ll have a conversation about what you’d like to see in your social media posts and make sure they're what you want.

Do you post the content to our social media channels?

No, we provide you with the posts, and you’ll post them on your social media channels.

How will social media marketing help to grow my brand?

There are many ways social media marketing helps you grow. Your customers use social media, so you’ll be getting your brand in front of your target audience. It's a great place to establish your tone of voice and allows you to get to know your audience. You can have authentic conversations rather than make sales pitches. People are generally more responsive to this approach on social media.

What type of social media content converts best?

It all depends on your target audience. You need to find out what your audience wants before deciding on the type of social media content to use. It’s worth collecting data about your target audience, doing some analysis and testing different kinds of content to see what they react positively to.

How long does it take to see results from social media marketing?

It can take several months to see results from social media marketing. There's no quick fix; you need to be patient and implement a long-term strategy. You’ll also need to regularly test different options and consistently review the results of your posts – for example, content type and post frequency. This enables you to see which ones are working well.

What are some general tips for social media success?

Be realistic about your budget. The more money you spend, the better your results are likely to be.

Test different formats, content, posting times and channels until you find the ones that work for your brand.

Outsource your social media marketing to an agency which has the experience and knowledge to implement a strategy that works for you.
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