recruitment copywriting

Content that does the job

With recruitment copywriting, you’re not just trying to sell a product – you’re trying to convince your audience to make a jump into the unknown with a new career.

We all know that recruitment agencies are facing increasing competition, too. There are more head-hunters and agencies out there now than ever before, with research firm Sonovate reporting almost 3,000 new agencies entering the UK market in Q1 2016 alone. Combine that with a 10% increase in new startups this year, as well as a broader range of job hunting websites and a more demanding applicant pool, and there is plenty to overcome.

At WooContent, our copy has a solid track record of turning applicants into happy employees. This is thanks to our team of writers, editors, search optimisation specialists and recruitment sector veterans, all of which have the knowledge, passion and skills to help you ramp up your talent acquisition campaigns.

The WOO factor

Your content will be…
• written by industry experts who understand your language
• optimised for people and search (including mobile first and user intent)
• delivered at speed and scale
multi-lingual if required

Get a FREE audit of your recruitment content


Types of content

Some of the popular formats of content that we can produce for you include:

Website copy

Landing pages are the foundations of your website. Our proven methods enable your voice to ring clear throughout, resulting in an accessible format for your clients while keeping a professional tone.

Job advertisements and company profiles

Writing a stand-out job description is an essential step for attracting qualified candidates. Our expert recruitment copywriters have the know-how to craft compelling and informative copy that paints an accurate picture of the role and inspires applications.

Evergreen content

There are some aspects of what you do that will never change, writing about these topics makes for great evergreen content.  This long-lasting content will continue to provide the reader with valuable information, no matter how long ago it was written. From industry profiles to interview tips and insider knowledge, we can help create long-lasting content that will support your sales funnel.

Blog posts

By entrusting your blog posts to our writing team, you can talk about your proudest moments and most exciting developments with precision and personality. Our tone of voice will match yours, taking the hassle out of connecting that narrative with your clients and end users.

Press releases

If you’ve opened a new branch office and want the local paper to know, or you’ve just won the industry award that’s made you the envy of your peers, we can make sure you deliver that message at the right time. WooContent’s award-winning press releases have gained widespread coverage, so we’re in a great position to make sure your success does not go unnoticed.

See an example of our recruitment writing