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Gaming Copywriting.

Relevant, relatable gaming copy is your sales secret weapon…

Content drives performance.

We live in an age where video games comfortably outperform the most successful Hollywood blockbusters. Well-written copy is all that stands between gamers perceiving your brand as the next Minecraft, or another Sonic Boom.

In the UK, around 1 in 4 gamers elect to pre-order a game every year. The hype you create online matters. Specialist gaming content writers are your secret weapon to securing victory come launch time.

Our approach.

At WooContent, we apply methods that let us align content production closely with your gaming marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding gamer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

Your gaming brand needs a content writer who doubles as a skilled wordsmith by day and gaming enthusiast by night. WooContent gathers prolific writers and gaming fans to craft powerful press releases, detailed product descriptions, knock-out social media content or in-game text, all designed with unique industry insight to help your games hit the big time. Whatsmore, in collaboration with our sports copywriters, our gaming experts can also tackle e-sports content.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

Want to see an example?

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Types of content.

Some of the popular formats of content that we can produce for you include:

Online Copy

Capture attention right from the get-go with SEO optimised landing pages, designed to keep avid gamers reading and hook in newbies left, right and centre.

Game Descriptions

Help your audience experience gameplay before they’ve even made a purchase, with vivid descriptions and engaging copy, all optimised for SEO.

Evergreen Content

While so much in gaming is forever being updated, game reviews and how-tos are just a few of the things that can have a lasting life online. Written with permanence in mind, our evergreen content helps keep you a gamer’s first choice for information.

Branded Blog Content

From interactive quizzes to best-ofs and closer-look-ats, our blog posts are written with SEO and social media in mind. Don’t just get your audience talking, get them sharing.

Latest News/Press Releases

Our press releases are award-winning and have captured the attention of press around the globe. We plan and create each piece with everything it needs to attract attention to your games and generate serious interest.

In-Game Text

Not feeling inspired by your in-game text, or just too busy to give it the time it needs? Let us work our magic and put those final touches on some of the most important bits of copy. We’ll sharpen up the dialogue and make on-screen instructions as clear as possible.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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