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Food Copywriting.

Content that cuts the mustard…

Content drives performance.

Serving your customers tantalising content is just as crucial as serving tasty food. Whether it’s information about the food you supply or the restaurants you own, a good website must deliver content that intrigues and ignites the appetite of hungry users.

As more and more consumers opt to buy food online (a 3.9% annual rise in the year to January 2018, according to recent ONS figures), it’s difficult to overstate how important the right message is for food retailers, restaurants and online foodies.

Our approach.

At WooContent, we apply methods that let us align content production closely with your food marketing objectives, which could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding customers personas, defining content goals.

Ideation – keyword research, trend analysis, competitor analysis, brainstorming.

Creation – content calendars, style and tone-of-voice guidelines, optimisation.

Our experts.

Just as a good chef will taste and critique their own creations, a quality food writer needs to have eaten everything on the menu. That’s where our food writers excel: they experience food intimately and have the right taste to get your consumers excited about all things edible. Each of our writers are experts in their field, and have written satiating content across a variety of platforms: from glossy magazine publications to successful online food blogs.

So, whether you’re a restaurateur looking to promote your venue or a supplier searching for sumptuous product descriptions, we create standout copy that brings your brand to the fore.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Some of the popular formats of content that we can produce for you include:

Product Descriptions

Your product copy should do more than simply describe your products – it should sell them! That’s why we produce irresistible copy that will get your consumers’ taste buds tingling, and inspire click-throughs.

Blog Posts

Food blogging is one of the best methods of cooking your way to success. So, whether you’re looking for guest content from a local foodie, or for new and exciting ways to showcase your recipes, we’ll help transform your blog copy into mouthwatering content, ready for sharing on social.

Landing Pages

Creating a great landing page means more than just appealing to SEO metrics. We deliver eye-catching landing pages that are both a feast for the eyes and a clear and concise source of data that will allow you to turn casual browsers into valuable customers.

Evergreen Content

Whether it’s an article about recommended ingredients for home cooking, or a rundown of the best local eateries, we can write evergreen content for you which will receive sustained traffic over time.

Editorial Content & Lifestyle Features

Consumer magazines and trade press can be the most effective mediums for showcasing your company. So, whether you’re looking for some branded content, an advertorial feature about your latest product or some exciting news from around your business, we have the industry expertise to get your story noticed.

Online Cookbooks

A foodie digital magazine or cookbook can satisfy your online audience’s hunger for information. At Woo, our food writers possess both the industry knowledge and strategic SEO expertise to ensure your contents are the cream of the crop.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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