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FMCG Copywriting.

FMCG content that tells your story, boosts brand credibility and increases product sales…

Content drives performance.

As an FMCG brand, it can be hard to communicate why or how your product is different from another product in the same category. When competition is fierce, you have to sell a story, rather than a product. Branding is everything for successful FMCG businesses.

Whether you’re a manufacturer or retailer, looking to launch a new product or expand into new markets, content is the key to selling your story. Working with FMCG content writers for ad copy, blog content, social content and more, allows your business to build a brand story and an audience, giving you the ultimate advantage against your competition.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core FMCG digital marketing objectives, which should encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding customer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our FMCG content

At WooContent, our specialist FMCG copywriters have either worked for brands or publishers in previous years and have produced content for leading FMCG companies across all formats. We deliver high-quality FMCG copy at speed and scale, leaving behind dry sales-speak in favour of creative, impactful and consumer-focused content that grabs attention and sells your story.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

At WooContent, we can create many different forms of focused content tailored for the FMCG industry. Our most popular formats include:

Webpage Copy

Not just fantastic writers, the team at WooContent are clued up on digital marketing and specialists at combining winning content with SEO. Every piece of content for your website will be of exceptional quality, search friendly as standard, and focused on promoting a brilliant user experience.

Product Descriptions

Great product copy will convey value and help convert more customers. We make sure every description supports your brand, is search-optimised, conversion-focused and above all useful to your target audience.

Evergreen Content

Taking your content that bit further, the team at WooContent are experts at producing evergreen content that stands the test of time and consumers will feel compelled to share.

Blog Content

We deliver engaging editorial content your audience will love, and that you can re-purpose across your owned media and social channels to maximum effect.

Press Releases

As an award-winning PR team of media-savvy writers, we create contentwith the power to give your brand a bigger voice and your message a wider reach. Not only will great media content help to positively impact your brand and give it longevity, this will also translate to shifting more products faster.

Video Content

As an FMCG brand, video content is likely to be high on your agenda. Our video content copywriting services stay creative and capture attention quickly.

Brand Storytelling

Our strategic copywriters will help create consistent and compelling content that builds a picture of your brand ethos. Our solutions will enhance your company persona and make sure your brand is never left on the shelf.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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