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Blog post for our client’s fashion site

As the metaphorical door closes on another year, there’s little time before designers take to the catwalk once again to showcase the very best in A/W17 style.

Following a S/S17 preview that saw playful ruffles, pleats and stripes take centre stage, here are our tips for what to expect this February fashion week.

Monochrome

A/W16 was very much defined by its use of striking colour, with plush yellows and bubblegum pinks leading the way amongst the fashion week elite. The question remains as to whether we’ll see big, bold colours once again making their mark on the catwalk for A/W17, but we’re predicting that courageous clashes of colour will make way for a more subtle concoction of black, white and greys.

New York-based Jonathan Simkhai has long been associated with the monochrome movement, adding sharp flashes of blues and reds to break up simple designs. Expect to see chic evening dresses adorned with black lace, while designers such as Victoria by Victoria Beckham and Roksanda will no doubt make use of flamboyant flares, collars and cuffs to add life to this minimal colourway.

Folds

Ruffles and pleats are set to be big for S/S17, yet their light and airy appeal is unlikely to transition well between seasons. Instead, thick, heavy fabrics will be contorted into more uniform folds for A/W, giving a somewhat masculine structure to otherwise delicate shapes.

Victoria by Victoria Beckham has already experimented with folds in the past, while designers such as Peter Pilotto have incorporated structured pleats into classic workwear styles and is likely to take the trend even further on the catwalk this February. Expect trousers to feature contrasted panelling, while shirts and dresses will be tucked and folded across the body, giving them an altogether more tailored edge.

Kitsch

If A/W16 was the season of wild, uninhibited florals, we can expect things to take a slightly more demure turn this February fashion week. Think delicate patterns and playful shapes that are complemented by kitsch detailing on collars and cuffs.

Milan-based Vivetta has dominated the market with cute, quirky designs since its inception in 2009 and an increasing number of designers have since taken note. Roksanda showcased blush pinks and rich, ruby reds during their S/S17 previews and we’re predicting that A/W will see them take the trend even further, using pastel shades to bring their flair for colour blocking into the new season.

English Heritage

Already showcased by designers including Temperley London and Isabel Marant Etoile, classic heritage styles and patterns are predicted to be key players once again during A/W17. Shapes will be largely androgynous, complemented by a love of traditional checks and tweeds that hark unashamedly back to our rural yesteryears.

We’re expecting that bohemian flair more mannish, tailored styles. Think smart jackets cinched in at the waist and thick woollen fabrics throughout. Colours will be understated, making this a trend that’s saturated in grey and brown earthy hues.

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