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B2B Copywriting.

Boost your B2B brand and sales with words that work…

Content drives performance.

A recent report shows that 91% of B2B marketers consider content marketing a core strategy for growth. In a space where communication needs to be professional, yet warm, authoritative, yet humble, engaging the right B2B content writer is crucial to hitting the right tone that builds trust, respect, and sales.

Whichever sector you target, you need focused B2B copywriting and content writing that helps you deliver value to your prospective clients, before even consider subscribing to your email list. Well planned content will help you position your business as a thought leader within your industry, developing an audience you can communicate with time and time again.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core B2B digital marketing objectives, which should encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding buyer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming 

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

Our team of expert B2B content strategists and copywriters have been carefully selected based on their experience in delivering ROI-led content marketing results. We work closely with our clients to understand your business, your goals and the nuances of your sector in order to create content guaranteed to entice and inspire readers to respond. Working exclusively with B2B copywriting specialists, we consistently deliver high-quality content at speed and scale.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

We create many different forms of B2B content including:


Whitepapers are a great way to generate leads and position your business as an expert brand that can be trusted. If you have the research, we have the know-how to create high authority content that resonates with key decision makers.your brand right from the start.


Producing educational content is a great way to capture emails, raise awareness and initiate engagement with prospective clients. Well-designed E-books not only look great but are easy to read on the move, ideal for mobile.

Fact Sheets

Decision makers short of time need easy to digest information that will help them assess potential products or services. We create simple, effective branded fact and data sheets in line with your tone of voice.

Landing Pages

Your website is often your first interaction with a potential client, so its imperative you convey your business in a clearly distinguishable manner that sets you apart from your competitors.

Descriptions of Products and Services

Product and service pages have a key role to play in the consumer decision process, so we write informative copy that is clear and concise with a strong call to action.

Evergreen Content

B2B knowledge banks of content will help you become an authority brand in your sector, and also improve your SEO visibility. We produce high quality, mobile-first evergreen content tailored for people and search.

Blog Posts

Continually publishing blog content is not only good for SEO, it also provides you with something to share across social media and email. We tailor content with specific goals in mind, with the primary goal to engage your audience.

Press Releases

We give your story the voice that it needs to be heard, boasting both national and international coverage of our award-winning press releases.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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