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Professional Copywriting Services

Woo is an SEO copywriting agency with proven experience in creating copy that propels our clients to the top of SERPs, while ensuring SEO copy appeals to both users and search engines.

SEO copywriting that converts

SEO copywriting is about creating content that attracts the attention of search engines. By showing search engines that your page is most relevant to the query, you’re more likely to rank well and attract more clicks. In order to achieve this, you need a focused keyword strategy aligned with the products or services you offer.

At the same time, you can’t neglect humans – user engagement is a key metric in Google’s RankBrain algorithm, so your SEO copy must be compelling, too. If you don’t get this right, you’re less likely to convince users to do business with you. Great copy has to attract, convince and convert more browsers into loyal customers. Woo is the copywriting agency to help you achieve this.

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We have helped 100s of clients scale content, improve rankings & increase sales.

Testimonials and 5 Star Reviews

Testimonials and 5 Star Reviews
Assad Khan
MD, Elliot Recruitment
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"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."
Ian Crawford
Brand Manager, Holiday Hypermarket
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"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."
Ben Alexander
CMO, John Charcol
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"The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time, and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."
Irina Nour
Senior SEO Strategist, Feefo
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"I do not know how I would cope without the team at Woo! They are a very productive extension of our marketing team. Campaign planning and content production is so much more effective when you have subject matter experts at your disposal."

Winning Results


Generation Home

Producing new sales and marketing collateral for Generation Home


Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket



Creating company investment insights for a new investor app, Investwise

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Types of SEO Copywriting WOO produces

Behind every good business is great SEO copywriting. From improving brand awareness and increasing website visits to improving your SEO metrics, our SEO copywriting services encompass a wide variety of content to suit varying purposes.

Blog posts

With so much competition, blog posts are a way to incorporate character, insights, and brand voice into your website. Our SEO copywriters create blogs that bring your brand to life.

Landing pages

First impressions count. Website landing pages should have natural SEO copywriting and clear call-to-action to maximise conversion rates.

Guest posts

Guest posts are a great way to build relationships with other businesses and leaders within your industry. This engages with new audiences and drives new traffic to your website.

Product pages

Top-quality product descriptions are essential when making purchasing decisions. For increased conversion rates, clean, concise, and clear SEO copywriting is essential.

Category pages

Category pages filled with SEO copywriting help customers find your online store and encourages them to explore product pages and make purchases.


well-written shopping, user, and product guides provide your customers with even-more depth information about your products or services, adding value to their experience.

Tips, tricks and hacks

People are always turning to the internet for solutions in today's tech-driven world. Our SEO copywriting service makes your content easily searchable and offers real value and insight.

White papers

Whitepapers establish and consolidate your brand as a credible voice and leading authority in your industry, particularly prominent in B2B marketing strategies.

Case studies

Case studies help to convert browsers into buyers; publishing real-life proof of your service or product's benefits is gold dust.

Sales brochures

Writing convincing content that sells your product or service is our forte. Our SEO copywriters turn your ideas into interesting stories that persuade people to buy.

Email sequences

in the age of spam email overload, it's essential to use clear copy to convey concise messaging to drive email marketing response rates.

How We Work

Here at Woo Content, we have a tried-and-tested four-step process to deliver a first-class SEO copywriting service for our clients. Although every client is different, our service is consistent; we plan, write, and review all content in-house. This content production process ensures a streamlined service that delivers top-quality SEO copywriting on time, every time.


Great copy requires in-depth planning. Before our SEO copywriters begin drafting anything, we ensure they have everything they need to write high-quality copy for each brief. From content calendars and style guides to brand guidelines and thorough briefs (including keyword research), we ensure our writers have all they need.


To ensure that references are always reliable and recent and to optimise content quality, our copywriters always conduct in-depth research using recent and relevant reference information. 


Our highly experienced expert SEO copywriters write your content, closely following your style guide and Woo's in-house best practice protocols. This ensures the finished copy is both on-brand and optimised for SEO and your customers.


Our expert team of senior editors have worked at national and international media outlets and is highly experienced in delivering excellent content. We follow your business guidelines and never settle on signing off on anything less than perfect copy. 


Why Our Clients Choose WOO

Transparent pricing

We will never catch you out with hidden fees or surprise costs. The costs you see are exactly what you pay.

Only premium writers

All our writers are the best at what they do; we don't have a hierarchy in terms of the quality of writers, only the best.

Quick turnaround

If your content needs are urgent, we can deliver in 5 to 7 days.

High-quality talent

Our rigorous vetting process ensures we only work with the best writers.

Streamlined project management

Our content delivery process ensures we match specialist SEO copywriters to each brief.

Senior editors on every project

Our senior editors ensure our clients' content is optimised for sitewide SEO purposes whilst staying on-brand.

Zero plagiarism

All our copy and content is put through market-leading plagiarism software.

Two revision rounds

We will never sign off on copy until you are 100% happy.

Dedicated account managers

We take pride in being very responsive to ensure your needs are met.

Cloud-based system

Our remote, cloud-based platform enables us to create copy quickly, efficiently and at a scale to suit your business.

SEO experts

Our writers, and our team, are experts in optimising content for SEO purposes.

Competitively priced

As a remote agency, we can transfer our overhead savings onto our clients, making us cost-effective and price competitive.

Go to our FAQ page to find answers to the
most common questions we get asked.

SEO Copywriting FAQs

The normal way to start is by telling us exactly what you are looking for and why, at which point we provide you with a quote. Once we agree to work together, we’ll book a call to discuss the project and your requirements – it’s important for us to get to grips with your business and understand your target audience. After that, we’ll get cracking and stay in contact with you on progress, timescales and iterations. Your briefing is your chance to tell us everything that’s important to you about your business, including any examples of copy that you really like, to give us a good overview of what you’re looking for – and it gives us a chance to get to know you! If you don’t have a style guide, we can help you produce one as part of the briefing process.
The length of time will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing top-quality content, but whatever the timescale, we’re happy to let you know the best- and worst-case timescales – and we’ll keep you updated regularly along the way.
Keywords are important because they help create a focal point and purpose for your copy. Keywords allow us to create content that not only explains what you do really well, but also in a manner that your target audience will understand. Equally, by creating copy centred around a certain keyword or phrase, it will be easier for your target audience to find your business via your content – and your content is more likely to be in front of them when they’re searching for a product or service like yours.
As part of a content strategy, we’ll work with you to identify key terms or phrases you’re looking to target. We don’t pluck them from thin air; we research and use data to make sure we’re using keywords frequently searched by your target audience. If you already have a keyword strategy in place, then of course we will work with this.
An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users navigate your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked. Ultimately, they are good for SEO, so every page on your website should link to at least three other pages.

Anchor text is the hyperlinked words used in copy on a website. Anchor text is clickable – usually appearing in blue text and underlined – taking you to another page or piece of content either on your own website or to a reference point on another website.

Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the higher score would be the most likely to rank higher. It is a metric developed by SEO industry thought leaders www.moz.com.

Our copywriting pricing is competitive, but we have a minimum monthly order value of £500. We can offer you packages that encompass on-page and off-page SEO, so get in touch to find out what we can do for you.

Yes, we can source licensed images to use on your website. We’re here to make your life easier and take away the pain of generating high-quality SEO-friendly content at speed and scale.

Yes, we do. It depends on your needs and the scale of the project, but with our larger clients, we take care of this for them.

Here at Woo, we prefer to work on a medium- to long-term basis rather than identifying quick wins, although these seem to happen naturally. Developing content strategies and making an effort to obtain and create guest-blogging opportunities and relationships takes time, but by focusing on medium- to long-term strategies, the results are ultimately better and longer lasting. Letting us work with you on these projects also gives you more time to focus on the things important to you and your business, and you can let us worry about the boring SEO stuff!

Yes. We also offer link-building, content strategy and blogger outreach support. These elements, along with our copywriting services, all work together towards building your organic ranking profile, and getting your website in its optimum state to rank organically on search engines, giving you free traffic and getting you in front of your target audience.