SEO copywriting is about creating content that attracts the attention of search engines. By showing search engines that your page is most relevant to the query, you’re more likely to rank well and attract more clicks. In order to achieve this, you need a focused keyword strategy aligned with the products or services you offer. At the same time, you can’t neglect humans – user engagement is a key metric in Google’s RankBrain algorithm, so your SEO copy must be compelling, too. If you don’t get this right, you’re less likely to convince users to do business with you. Great copy has to attract, convince and convert more browsers into loyal customers. WooContent is the copywriting agency to help you achieve this.
To achieve copywriting excellence, the job of an agency partner is to understand your brand and your digital marketing goals. We do this by consultation, ensuring we understand how you got to where you are today, and where you want to get to in the future. Some of the questions we ask include:
Sometimes our clients have predefined plans in place and are simply looking for content creation; others are looking for a strategy, style guide, content calendar and production. Wherever you are on your journey to content marketing success, WooContent can help you plan, produce and measure SEO copywriting campaigns that have a positive, long-lasting effect on your business.
Types of SEO copywriting we offer include:
Blog articles – we create compelling blog posts based around on-trend topics, aligned with keywords that not only build trust and authority but also boost your internal link structure and key landing pages
Product descriptions – memorable words that engage with audiences and make an emotional connection with them
Landing pages – we know the value of these key pages, and we ensure they reflect your tone and core values as a trusted brand to do business with
News – trending, topical content that will keep your readers and customers engaged
Reviews – opinion-led copy that shows knowledge and insight of the latest products and services
Interviews – we conduct interviews and transcribe them into entertaining articles
The difference between average copy and great copy is having someone who can not only write well but who also has experience of working in a particular industry. Whether it’s insurance or currency exchange, we have an extensive pool of talented copywriters who have at least two years’ experience working in their area of expertise. At a time when the internet is awash wish poor-quality content, we are able to produce cutting-edge content that is not only optimised for SEO but is also a cut above the rest in terms of subject knowledge, style and tone.
Is there a briefing process?
The normal way to start is by telling us exactly what you are looking for and why, at which point we provide you with a quote. Once we agree to work together, we’ll book a call to discuss the project and your requirements – it’s important for us to get to grips with your business and understand your target audience. After that, we’ll get cracking and stay in contact with you on progress, timescales and iterations. Your briefing is your chance to tell us everything that’s important to you about your business, including any examples of copy that you really like, to give us a good overview of what you’re looking for – and it gives us a chance to get to know you! If you don’t have a style guide, we can help you produce one as part of the briefing process.
How long does it take to deliver?
The length of time will depend on the size and scope of the project. We pride ourselves on our fast turnaround and scalability while producing top-quality content, but whatever the timescale, we’re happy to let you know the best- and worst-case timescales – and we’ll keep you updated regularly along the way.
Why do keywords matter?
Keywords are important because they help create a focal point and purpose for your copy. Keywords allow us to create content that not only explains what you do really well, but also in a manner that your target audience will understand. Equally, by creating copy centred around a certain keyword or phrase, it will be easier for your target audience to find your business via your content – and your content is more likely to be in front of them when they’re searching for a product or service like yours.
How do you plan which keywords to target?
As part of a content strategy, we’ll work with you to identify key terms or phrases you’re looking to target. We don’t pluck them from thin air; we research and use data to make sure we’re using keywords frequently searched by your target audience. If you already have a keyword strategy in place, then of course we will work with this.
What are internal links?
An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users navigate your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked. Ultimately, they are good for SEO, so every page on your website should link to at least three other pages.
What is anchor text?
Anchor text is the hyperlinked words used in copy on a website. Anchor text is clickable – usually appearing in blue text and underlined – taking you to another page or piece of content either on your own website or to a reference point on another website.
What is Domain Authority?
Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the higher score would be the most likely to rank higher. It is a metric developed by SEO industry thought leaders www.moz.com.
How much does SEO copywriting cost?
Our copywriting pricing is competitive, but we have a minimum monthly order value of £1,000. We can offer you packages that encompass on-page and off-page SEO, so get in touch to find out what we can do for you.
Can you source images?
Yes, we can source licensed images to use on your website. We’re here to make your life easier and take away the pain of generating high-quality SEO-friendly content at speed and scale.
Do you do CMS uploads?
Yes, we do. It depends on your needs and the scale of the project, but with our larger clients, we take care of this for them.
How long before I see the benefit?
Here at WooContent, we prefer to work on a medium- to long-term basis rather than identifying quick wins, although these seem to happen naturally. Developing content strategies and making an effort to obtain and create guest-blogging opportunities and relationships takes time, but by focusing on medium- to long-term strategies, the results are ultimately better and longer lasting. Letting us work with you on these projects also gives you more time to focus on the things important to you and your business, and you can let us worry about the boring SEO stuff!
Do you offer wider SEO services?
Yes. We also offer link-building, content strategy and blogger outreach support. These elements, along with our copywriting services, all work together towards building your organic ranking profile, and getting your website in its optimum state to rank organically on search engines, giving you free traffic and getting you in front of your target audience.