The retail industry is more competitive than it’s ever been before, but you can get ahead of the pack by offering standout content that’s distinctive and memorable. YouTube videos alongside high-quality web content, plus an active blog, can establish your brand as the one to beat. At Woo, our retail copywriters have written for numerous retailers and we’ve got an enormous amount of experience in the industry.
This means our copywriting team has the know-how to speak to your customers directly, and tempt them into making a purchase. Artfully weaving SEO terms into compelling content allows you to reach the maximum possible audience while making the optimal impact.
We’re a retail copywriting agency, so we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating retail copy for SEO, product descriptions or articles, we understand how to deliver high-quality retail copywriting tailored for people and search.
There are many benefits to investing in branded content in the retail industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization