Woo Content Logo

Retail Copywriting Services

Retail copy experts

The retail industry is more competitive than it’s ever been before, but you can get ahead of the pack by offering standout content that’s distinctive and memorable. YouTube videos alongside high-quality web content, plus an active blog, can establish your brand as the one to beat. At Woo, our retail copywriters have written for numerous retailers and we’ve got an enormous amount of experience in the industry.

This means our copywriting team has the know-how to speak to your customers directly, and tempt them into making a purchase. Artfully weaving SEO terms into compelling content allows you to reach the maximum possible audience while making the optimal impact.

As a copywriting agency, we have experience in writing for many different genres of retail including:

  • Beauty
  • Catalogues
  • Designers
  • E.commerce
  • Fashion
  • Footwear
  • General Goods
  • Handbags
  • Jewellery
  • Sales
  • Supermarkets

Branded SEO-friendly retail content

Got a Question

We’re a retail copywriting agency, so we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. 


So, whether you’re creating retail copy for SEO, product descriptions or articles, we understand how to deliver high-quality retail copywriting tailored for people and search.

There are many benefits to investing in branded content in the retail industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of retail content we provide

Landing Pages

Whatever your field, we can produce engaging landing pages with the power to attract and maintain the interest of consumers.

Product Descriptions

From food and beverages to sporting equipment, our retail writing service is adept at informative product and service descriptions that clearly showcase what your business has to offer.

Evergreen Content

The ability to position yourself as an expert in your field is invaluable. Our evergreen content does just that, making sure that the voice of your business is seen as one to trust.

Blog Posts

Blog content is big business these days. In order to make your mark, we understand that posts need to be truly original and of genuine value to the reader. We will create blog content that is interesting, useful and entertaining and more importantly able to convert consumers.

Press Releases

Our award-winning press releases have gained both national and international coverage. No matter the subject, we can give your story the voice it needs to be heard.

Branded E-Newsletters

If you find it a challenge to regularly come up with newsworthy email content then the retail copywriting services team at Woo are on hand to create inspiring ideas that generate clickthroughs.

Shoppable Content

Whether you’re looking to create an editorial piece about a new product, or an interactive lookbook about a new line, we will ensure that your content supports your sales pages and is fully optimised for conversions.

Point of Sale

Our promotional copy is designed to attract consumer attention and to promote your brand. So if you’re looking for signage, product sheets or eye-catching advertising displays, we have the creative solutions capable of stimulating purchases directly at point of sale.