Retail Copywriting

Selling is much easier when you’ve got the right words to reach your audience, helping them to imagine themselves in your products or using your services. Whether it’s a fabulous dress or a must-have pair of shoes, WooContent copywriting services will make what you’re selling absolutely essential.



The retail industry is more competitive than it’s ever been before, but you can get ahead of the pack by offering standout content that’s distinctive and memorable. YouTube videos alongside high-quality web content, plus an active blog, can establish your brand as the one to beat. At WooContent we’ve written for numerous retailers and we’ve got an enormous amount of experience in the industry. This means our retail copywriting team has the know-how to speak to your customers directly, and tempt them into making a purchase. Artfully weaving SEO terms into compelling content allows you to reach the maximum possible audience while making the optimal impact.

As a copywriting agency, we have experience in writing for many different genres of retail including:


  • Beauty
  • Catalogues
  • Designers
  • E-commerce
  • Fashion
  • Footwear
  • General Goods
  • Handbags
  • Jewellery
  • Sales
  • Supermarkets



At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating retail copy for SEO, social media or paid channels, we understand how to deliver high-quality retail copywriting tailored for people and search.

There are many benefits to investing in branded content in the retail industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.



Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation



Our retail copywriters are a treasure trove of knowledge and passion, and are waiting to craft content that gets your sales tills ringing.

Amy trained as an editor with a large publishing house before going freelance. She’s worked across the retail sector, and is an expert writer of product descriptions, website content, T&Cs, you name it. She loves experimenting in the kitchen, while also being vegan and a rescue-dog advocate.


Kath is a freelance writer who previously worked in financial services, helping to set up insurance companies such as and She returned to university in 2015 to do a Masters in Creative Writing and now writes marketing content for a variety of industries including financial services, retail and property. She likes to travel, watch films, and is a fan of Liverpool FC.


An established freelance translator and copywriter, Laura produces marketing content for retail brands across the UK and France. Experienced in the fashion and beauty sectors, providing content for dynamic and fresh brands is one of the things she loves most about her job. Fluent in French, she has a soft spot for the Loire Valley, where she lived for a year during her studies.




No matter which type of retail copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Landing Pages

Whatever your field, we can produce engaging landing pages with the power to attract and maintain the interest of consumers.


Product Descriptions

From food and beverages to sporting equipment, our team have experience in writing informative product and service descriptions that clearly showcase what your business has to offer.


Evergreen Content

The ability to position yourself as an expert in your field is invaluable. Our evergreen content does just that, making sure that the voice of your business is seen as one to trust.


Blog Posts

Blog content is big business these days. In order to make your mark, we understand that posts need to be truly original and of genuine value to the reader. We will create blog content that is interesting, useful and entertaining and more importantly able to convert consumers.


Press Releases

Our award-winning press releases have gained both national and international coverage. No matter the subject, we can give your story the voice it needs to be heard.


Branded E-Newsletters

If you find it a challenge to regularly come up with newsworthy email content then the team at WooContent are on hand to create inspiring ideas that generate clickthroughs.


Shoppable Content

Whether you’re looking to create an editorial piece about a new product, or an interactive lookbook about a new line, we will ensure that your content supports your sales pages and is fully optimised for conversions.


Point of Sale

Our promotional copy is designed to attract consumer attention and to promote your brand. So if you’re looking for signage, product sheets or eye-catching advertising displays, we have the creative solutions capable of stimulating purchases directly at point of sale.