The recruitment industry is more competitive than ever before. Thousands of new agencies are entering the UK market, alongside an ever-growing range of job-hunting websites. Your recruitment company has to stand out, attracting companies and candidates as a trustworthy, credible and professional service.
This is where smart, targeted content can help. It differentiates you from competitors, asserting you as the go-to provider of recruitment services while keeping costs down – content marketing costs up to 41% less per head than paid search. Woo is the copywriting agency to help you stand out as a recruitment expert.
To produce great content and to drive uptake from companies and candidates, you have to work with experts in the recruitment industry. Woo’s expert recruitment copywriters have proven experience in attracting high-profile companies and the best applicants. Their combined recruitment experience comes from years of writing for agencies or in the media, meaning there are no people better placed to craft first-class content for your recruitment business.
At Woo, we are experts at creating copy for all sectors of the recruitment industry, including:
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating recruitment copy for SEO, your website or articles, we understand how to deliver high-quality recruitment copywriting tailored for people and search.
There are many benefits to investing in branded content in the recruitment industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization