The recruitment industry is more competitive than ever before. Thousands of new agencies are entering the UK market, alongside an ever-growing range of job-hunting websites. Your recruitment company has to stand out, attracting companies and candidates as a trustworthy, credible and professional service
This is where smart, targeted content can help. It differentiates you from competitors, asserting you as the go-to provider of recruitment services while keeping costs down – content marketing costs up to 41% less per head than paid search. Woo is the copywriting agency to help you stand out as a recruitment expert.
To produce great content and to drive uptake from companies and candidates, you have to work with experts in the recruitment industry. Woo’s expert recruitment copywriters have proven experience in attracting high-profile companies and the best applicants. Our combined recruitment experience comes from years of writing for agencies or in the media, meaning there’s no one better placed to craft first-class content for your recruitment business.
At Woo, we are experts at creating copy for all sectors of the recruitment industry, including:
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating recruitment copy for SEO, your website or articles, we understand how to deliver high-quality recruitment copywriting tailored for people and search.
There are many benefits to investing in branded content in the recruitment industry. The best content:
Producing new sales and marketing collateral for Generation Home
Implementing a content-led SEO strategy for Holiday Hypermarket
Creating company investment insights for a new investor app, Investwise
With carefully crafted, SEO-optimised articles you can boost brand awareness and attract more companies and job seekers to your website.
Make a great first impression with your prospective clients and candidates with sharp and succinct landing page content.
Extend your brand awareness and enhance your credibility with high-quality guest posts, embedded with a backlink to your website.
Show companies you’re the go-to agency for hiring sector-specific talent and entice quality applicants with SEO-friendly category pages.
Help employers and future employees navigate the job market with informative recruitment guides.
Hiring managers and job seekers are always on the lookout for advice on how to do better.
Establish your brand as an expert authority in recruitment by publishing white papers on the latest research, strategies and trends.
Showcase success stories that inspire and persuade businesses and talent that you’re the right recruiter for the job.
We know how to create compelling stories that tell prospective clients and candidates who you are and what value you bring.
Maximise your response rates with succinct and personalised marketing emails.
At Woo, we deliver your content following a 4-step process. We use our online platform to plan, write and review your content to keep things simple and all in one place. While we know that every recruiter is different, by following our well-established methodology, we make sure we deliver the best quality content on time, every time.
Great copy requires great planning. We’ll work with you to create content calendars, style guides and detailed briefs. This helps our recruitment writers understand your aims, brand identity and tone of voice in order to get things right from the get-go.
Once our writers receive a brief they’ll start researching the latest recruitment stats and information needed to create the required content. By ensuring we reference credible sources, we create content that establishes your brand as a trusted authority in recruitment industry.
Our experienced recruitment copywriters will start crafting your content in line with your style guide and our in-house best practice guidelines. This ensures we deliver SEO-optimised content that’s on-brand and targeted at the companies and candidates you want to reach.
Our senior recruitment editors come with national and international media experience, so they know how to deliver first-class content. We take the time to fully understand your brand and pride ourselves on never signing off on anything that doesn’t meet your guidelines or our high standards.
What you’re quoted is what you’ll pay. No hidden fees.
We never compromise on quality and only use premium recruitment writers.
We’re primed to turnaround urgent requests within 7-10 days.
We thoroughly vet our recruitment writers to ensure we only hire the best talent.
We use agile methodology to match your briefs with the best recruitment writers for the job.
Only SEO-optimised, on-brand copy gets through our robust editing process.
All our work goes through a market leading plagiarism checker, so you know you’re always publishing original recruitment content.
We’ll never sign-off on anything you’re not 100% happy with.
Our account managers are on hand to provide all the support you need.
We can produce content quickly, efficiently and at scale using our cloud-based platform.
All our recruitment writers and editors are SEO-optimisation specialists.
We work virtually, so the savings we make on overheads are passed on to our clients.
A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.
One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.
Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.
The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.
We will work with you to make sure you are 100% satisfied with the content we produce.
This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.
Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.
