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Recruitment Copywriter Services.

Smart, professional content that attracts candidates and wins new business…

Content drives performance.

In the first five months of 2018, an astonishing 4,000 new agencies entered the UK market. Combine this with an ever-broader range of job-hunting websites, as well as a talent shortage, and it’s easy to see that recruitment companies are in serious need of tools to differentiate them from the masses.

Your audience, both companies and candidates, need to trust you as they take a chance on a new person or career. Smart, professional and targeted content, is your secret weapon to standing out. What’s more, content marketing costs up to 41% less per head per lead than paid search options.

Our approach.

At WooContent, we apply methods that let us align content production closely with your core recruitment industry digital marketing objectives, which should encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding customer personas, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

At WooContent, our recruitment copywriting is proven to turn applicants into placed candidates, and prospect clients into lifelong partnerships. This is thanks to our team of recruitment experts, all of whom have previous experience working in the industry, in content roles for either agencies or the media. Their knowledge, passion and skills will help you raise your agencies profile; bringing you the best candidates, and the high profile clients.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

Want to see an example?

Want a FREE content audit?

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Types of content.

Some of the popular formats of content that we can produce include:


Here are just a few of the brands that we have had the pleasure of creating content for over the years…




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