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Recruitment Copywriting Services

The recruitment industry is more competitive than ever before. Thousands of new agencies are entering the UK market, alongside an ever-growing range of job-hunting websites. Your recruitment company has to stand out, attracting companies and candidates as a trustworthy, credible and professional service

Looking For Recruitment Copywriting Services?

Copy Written By Industry-Specific Experts.

This is where smart, targeted content can help. It differentiates you from competitors, asserting you as the go-to provider of recruitment services while keeping costs down – content marketing costs up to 41% less per head than paid search. Woo is the copywriting agency to help you stand out as a recruitment expert.

To produce great content and to drive uptake from companies and candidates, you have to work with experts in the recruitment industry. Woo’s expert recruitment copywriters have proven experience in attracting high-profile companies and the best applicants. Our combined recruitment experience comes from years of writing for agencies or in the media, meaning there’s no one better placed to craft first-class content for your recruitment business.

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Recruitment industry experts

At Woo, we are experts at creating copy for all sectors of the recruitment industry, including:

  • Construction
  • Education
  • Engineering and Technical
  • Financial and Legal
  • Health and Social Care
  • Hospitality
  • HR Professionals
  • Industrial
  • Marketing, Media, Communications and Creative
  • Office Professionals
  • Rec to Rec
  • Sales and Retail

Branded SEO-friendly recruitment content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating recruitment copy for SEO, your website or articles, we understand how to deliver high-quality recruitment copywriting tailored for people and search.

There are many benefits to investing in branded content in the recruitment industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action

We have helped 100s of clients scale content, improve rankings & increase sales.

Testimonials and 5 Star Reviews

Testimonials and 5 Star Reviews
Assad Khan
MD, Elliot Recruitment
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"As a recruitment business, it's not easy to source good content from people who understand your industry. These guys understand recruitment and our sector, and they deliver high-quality content on time. Reasonably priced too. Thank you and will definitely be using them again."
Ian Crawford
Brand Manager, Holiday Hypermarket
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"Woo has consistently impressed me with their commitment and dedication to achieving the best possible results for our brand. They understand that return on investment relates to figures on the bottom line, and not some transient social media metric."
Ben Alexander
CMO, John Charcol
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"The Woo team has consistently produced high-quality SEO-focused content to meet a tightly defined brief, at volume, on time, and on budget. The editorial and review process is robust and timely. We're delighted to work in close partnership with Woo."

Winning Results


Generation Home

Producing new sales and marketing collateral for Generation Home


Holiday Hypermarket

Implementing a content-led SEO strategy for Holiday Hypermarket



Creating company investment insights for a new investor app, Investwise

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Types Of Content We Produce

Blog posts

With carefully crafted, SEO-optimised articles you can boost brand awareness and attract more companies and job seekers to your website.

Landing pages

Make a great first impression with your prospective clients and candidates with sharp and succinct landing page content.

Guest posts

Extend your brand awareness and enhance your credibility with high-quality guest posts, embedded with a backlink to your website.

Category pages

Show companies you’re the go-to agency for hiring sector-specific talent and entice quality applicants with SEO-friendly category pages.


Help employers and future employees navigate the job market with informative recruitment guides.

Tips, tricks and hacks

Hiring managers and job seekers are always on the lookout for advice on how to do better.

White papers

Establish your brand as an expert authority in recruitment by publishing white papers on the latest research, strategies and trends.

Case studies

Showcase success stories that inspire and persuade businesses and talent that you’re the right recruiter for the job.

Sales brochures

We know how to create compelling stories that tell prospective clients and candidates who you are and what value you bring.

Email sequences

Maximise your response rates with succinct and personalised marketing emails.

How Our Service Works

At Woo, we deliver your content following a 4-step process. We use our online platform to plan, write and review your content to keep things simple and all in one place. While we know that every recruiter is different, by following our well-established methodology, we make sure we deliver the best quality content on time, every time.


Great copy requires great planning. We’ll work with you to create content calendars, style guides and detailed briefs. This helps our recruitment writers understand your aims, brand identity and tone of voice in order to get things right from the get-go.


Once our writers receive a brief they’ll start researching the latest recruitment stats and information needed to create the required content. By ensuring we reference credible sources, we create content that establishes your brand as a trusted authority in recruitment industry.


Our experienced recruitment copywriters will start crafting your content in line with your style guide and our in-house best practice guidelines. This ensures we deliver SEO-optimised content that’s on-brand and targeted at the companies and candidates you want to reach.


Our senior recruitment editors come with national and international media experience, so they know how to deliver first-class content. We take the time to fully understand your brand and pride ourselves on never signing off on anything that doesn’t meet your guidelines or our high standards.


Why Businesses Choose Us

Transparent pricing

What you’re quoted is what you’ll pay. No hidden fees.

Only premium writers

We never compromise on quality and only use premium recruitment writers.

Quick turnaround

We’re primed to turnaround urgent requests within 7-10 days.

High-quality writing talent

We thoroughly vet our recruitment writers to ensure we only hire the best talent.

Streamlined project management

We use agile methodology to match your briefs with the best recruitment writers for the job.

Senior editors on every project

Only SEO-optimised, on-brand copy gets through our robust editing process.

No plagiarism

All our work goes through a market leading plagiarism checker, so you know you’re always publishing original recruitment content.

Two rounds of revisions

We’ll never sign-off on anything you’re not 100% happy with.

Dedicated account managers

Our account managers are on hand to provide all the support you need.

Cloud-based platform

We can produce content quickly, efficiently and at scale using our cloud-based platform.

SEO content experts

All our recruitment writers and editors are SEO-optimisation specialists.

Cost effective

We work virtually, so the savings we make on overheads are passed on to our clients.

We have helped 100s of clients scale content, improve rankings & increase sales.

Go to our FAQ page to find answers to the
most common questions we get asked.

Frequently Asked Questions

A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.

One of the main benefits of a copywriter is having someone on hand with the expertise to help you best position your brand, offering and service with SEO-friendly content. Having an expert copywriter not only helps you save time, but also ensures your copy is search-engine friendly and matches the needs of your target audience.

Our copywriters have written for brands such as BT, Virgin Media, Expedia and NatWest. At Woo, we have a team of carefully selected industry experts from various backgrounds, meaning that whichever industry you’re in, we’ll deliver high-quality content that has a positive, long-lasting effect on your business.

The more information we have from you, the better your content will be. What’s important for us is to understand your company, your tone of voice (how you speak to your audience), your audience demographic and the purpose of the content. This helps us create copy that not only matches the needs of your business but also appeals to your target audience.

We will work with you to make sure you are 100% satisfied with the content we produce.

This depends on the size and scope of the project, but we can deliver some campaigns in a matter of days.

Once the final copy has been agreed and paid for, you and your business will own the rights to the copy. This means it can be used and distributed by you, and can’t be used, distributed or shared by other parties.

Yes! The prices for our copy start at just £15 which is extremely cost-effective. Although there is a minimum order value of £1,000, this doesn’t have to be used immediately and we can come to a longer-term agreement if that is better for you and your business.

Of course. Our delivery function is set up to scale up or down within short periods of time so we can be as reactive as possible to our clients.

Between us, our team has more than 50 years’ experience of content production.

Unfortunately, we are unable to provide free samples. However, we will happily send you examples of our work that showcase our expertise.

We are happy to meet at your office for planning sessions where necessary. Our writers often communicate with clients, too, to ensure that the copywriting brief is watertight.

No. We offer copywriting services based on project fees and monthly retainers. When you work with Woo, you get the whole team, not just one writer.

All our clients are subject to NDAs which protect both parties in the exchange of information.

Our pricing varies depending on what you are looking for. However, if you have a copywriting brief and know exactly what you want, our product descriptions can cost as little as £15 when bought in bulk, but our minimum order value is £1,000. Our typical retainer clients pay between £2,000-£6,000 per month, which usually includes consultancy, content, SEO and link building. You can find out more about our packages here, but everything we do is tailored to our clients and their own individual needs. As a copywriting agency, we offer affordable, valuable web content services underpinned by extensive experience and expertise. Submit a brief here and we will get back to you within 24 hours.

We can take payment via BACs, PayPal or credit card.