Recruitment Copywriter Services

The recruitment industry is more competitive than ever before. 4,000 new agencies entered the UK market in the first five months of 2018 alone, alongside an ever-growing range of job-hunting websites. Your recruitment company has to stand out, attracting companies and candidates as a trustworthy, credible and professional service.

INDUSTRY EXPERTS.

This is where smart, targeted content can help. It differentiates you from competitors, asserting you as the go-to provider of recruitment services while keeping costs down – content marketing costs up to 41% less per head than paid search. WooContent is the copywriting agency to help you stand out as a recruitment expert.

 

To produce great content and to drive uptake from companies and candidates, you have to work with experts in the recruitment industry. WooContent’s expert recruitment copywriters have proven experience in attracting high-profile companies and the best applicants. Their combined recruitment experience comes from years of writing for agencies or in the media, meaning there are no people better placed to craft first-class content for your recruitment business.

 

At WooContent, we are experts at creating copy for all sectors of the recruitment industry, including:

 

  • Construction
  • Education
  • Engineering and Technical
  • Financial and Legal
  • Health and Social Care
  • Hospitality
  • HR Professionals
  • Industrial
  • Marketing, Media, Communications and Creative
  • Office Professionals
  • Rec to Rec
  • Sales and Retail

BRANDED SEO-FRIENDLY CONTENT.

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating recruitment copy for SEO, social media or paid channels, we understand how to deliver high-quality recruitment copywriting tailored for people and search.

 

 

There are many benefits to investing in branded content in the recruitment industry. The best content:

 

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.

OUR APPROACH.

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

 

 

The typical methodology we apply when working with clients can be summarised into three phases:

 

  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation

TYPES OF RECRUITMENT CONTENT WE PROVIDE.

No matter which type of recruitment copywriting services you’re after, we’re here to help. We write website copy, blog posts, and press releases, to name but a few.

 

 

Some of the popular formats of content we can produce for you include:

 

Website Copy

Landing pages are the foundations of your website. Our proven methods enable your voice to ring clear throughout, resulting in an accessible format for your clients while keeping a professional tone.

 

Job Advertisements & Company Profiles

Writing a stand-out job description is an essential step for attracting qualified candidates. Our expert recruitment copywriters have the know-how to craft compelling and informative copy that paints an accurate picture of the role and inspires applications.

 

Evergreen Content

There are some aspects of what you do that will never change, writing about these topics makes for great evergreen content. This long-lasting content will continue to provide the reader with valuable information, no matter how long ago it was written. From industry profiles to interview tips and insider knowledge, we can help create long-lasting content that will support your sales funnel.

 

Blog Posts

By entrusting your blog posts to our writing team, you can talk about your proudest moments and most exciting developments with precision and personality. Our tone of voice will match yours, taking the hassle out of connecting that narrative with your clients and end users.

 

Press Releases

If you’ve opened a new branch office and want the local paper to know, or you’ve just won the industry award that’s made you the envy of your peers, we can make sure you deliver that message at the right time. WooContent’s award-winning press releases have gained widespread coverage, so we’re in a great position to make sure your success does not go unnoticed.

Testimonials.

Insights.