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Recruitment Copywriting Services

The recruitment industry is more competitive than ever before. Thousands of new agencies are entering the UK market, alongside an ever-growing range of job-hunting websites. Your recruitment company has to stand out, attracting companies and candidates as a trustworthy, credible and professional service.

Recruitment industry experts

This is where smart, targeted content can help. It differentiates you from competitors, asserting you as the go-to provider of recruitment services while keeping costs down – content marketing costs up to 41% less per head than paid search. Woo is the copywriting agency to help you stand out as a recruitment expert.

To produce great content and to drive uptake from companies and candidates, you have to work with experts in the recruitment industry. Woo’s expert recruitment copywriters have proven experience in attracting high-profile companies and the best applicants. Their combined recruitment experience comes from years of writing for agencies or in the media, meaning there are no people better placed to craft first-class content for your recruitment business.

At Woo, we are experts at creating copy for all sectors of the recruitment industry, including:

  • Construction
  • Education
  • Engineering and Technical
  • Financial and Legal
  • Health and Social Care
  • Hospitality
  • HR Professionals
  • Industrial
  • Marketing, Media, Communications and Creative
  • Office Professionals
  • Rec to Rec
  • Sales and Retail

Branded SEO-friendly recruitment content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating recruitment copy for SEO, your website or articles, we understand how to deliver high-quality recruitment copywriting tailored for people and search.

There are many benefits to investing in branded content in the recruitment industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action



Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of recruitment content we produce

Evergreen Content

Courses come and go, but your goals, values and mission are here to stay. We’ll help you convey exactly who you are and what students can expect from your services with quality evergreen content that will benefit you for years to come.

Blog Posts

With real experiences and a focus on what’s new with you, blog posts can help keep your students up-to-date on what’s going on around campus, how they can get involved and how you’re working to offer them a better education.

Press Releases

Our award-winning press releases have a proven record of garnering national and international attention. Keep the world informed of your institution’s achievements and new appointments with well-crafted press releases that’ll let everyone know what strides you’re making.

Web Copy

Education is a lifetime investment. We’ll create landing pages that are accurate, detailed and enticing so potential students feel not only safe and secure with their futures in your hands, but eager to get started.

Job Advertisements & Company Profiles

Writing a stand-out job description is an essential step for attracting qualified candidates. Our expert recruitment copywriters have the know-how to craft compelling and informative copy that paints an accurate picture of the role and inspires applications.