Property Copywriting
Whether it’s a single property or a whole development, it’s essential to build the right impression in the eyes of your audience. Our flawless property copywriting will scaffold content which enhances your reputation and attracts your target market without delay.Our knowledge of the property market allows us to reach everyone from buyers and tenants through to property solicitors and architects, conveying complex terms in the simplest ways. One of the reasons why our copywriting is so good is because we use industry experts for every single piece. We understand that with property copywriting, you’re selling a lifestyle, and we can help give your audience a crystal-clear vision. Local SEO can be an integral part of property copywriting, too, often even more so than with other genres – and we ensure this is carefully crafted into the content for maximum impact.
As a copywriting agency, we have specialist property copywriters to produce all the content you need on genres such as:
- Architects
- Building and construction
- Commercial property owners
- Estate agents
- Home Staging
- Interior Designers
- Landlords
- Property developers
- Property management
- Property portals
- Property solicitors
- Real estate companies
BRANDED SEO-FRIENDLY CONTENT.
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating property copy for SEO, social media or paid channels, we understand how to deliver high-quality property copywriting tailored for people and search.
There are many benefits to investing in branded content in the property industry. The best content:
- is informative and helpful, not invasive
- conveys your values
- is optimised for your target keywords
- is engaging and shareable on social media
- makes an emotional connection with readers
- inspires them to take action.
OUR APPROACH.
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.
The typical methodology we apply when working with clients can be summarised into three phases:
- Research – identifying and understanding customer profiles, defining content goals
- Ideation – keyword research, trend analysis, competitor analysis, brainstorming
- Creation – content calendars, style and tone-of-voice guidelines, optimisation
MEET THE TEAM.
Over the years we’ve built up lots of experience in the property sector and we’ve got a standout team of copywriters to produce content.
Kath is a freelance writer who writes marketing content for a variety of industries, including property, financial services and retail. She returned to university in 2015 to do a Masters in Creative Writing.
Kath
Laura has worked as an in-house copywriter for companies in the property industry, including Countryside Properties and Taylor Wimpey. She loves horror movies and fiction, baking and decorating cakes, and visiting historic places.
Laura
TYPES OF PROPERTY CONTENT WE PROVIDE.
No matter which type of property copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, blog posts, and press releases, to name but a few.
Some of the popular formats of content we can produce for you include:
Quality Landing Pages
We produce inspiring landing page copy for property listing, auction and property finance websites, and more. Using SEO and PPC campaigns we attract the visitors you want to the page and always write content with conversations in mind.
Property & Service Descriptions
A great page delivers relevant facts in a clear, concise manner, and we make sure that your product and service descriptions are both detailed and engaging.
Print & Online Property Brochures
From a large format development brochure that needs to be turned around quickly to bulk flyer copy, we write printed and online brochure materials that sell properties.
Placemaking Marketing
The design of shared spaces is an important selling point for a new development or mixed-use regeneration project. We create vivid marketing copy that complements high-quality photography to sell not only properties but a lifestyle.
Evergreen Content
Our writers produce the best quality evergreen content to help your brand establish itself as an expert authority in the property field.
Blog Posts
The blog posts we produce are written with SEO and social media in mind carefully planned to make sure your brand gets the most from every word.
Press Releases
Our award-winning press releases have gained widespread coverage. and we’ll give your story the voice it needs to be heard. These press releases can be targeted to particular locations and audiences specifically.
Property Advertising
We know that property advertising needs to be short and to the point, drawing heavily on imagery but with a standout strapline and polished persuasive wording.
