Property Copywriting Services

Whether it’s a single property or a whole development, it’s essential to build the right impression in the eyes of your audience. Our flawless property copywriting will scaffold content which enhances your reputation and attracts your target market without delay.

Check out our B2C content rates

Check out our B2B content rates

Word Count

< 50 Pages

50-100 Pages

100+ Pages

300

£24

£22.50

£21

400

£32

£30

£28

500

£40

£37.50

£35

600

£48

£45

£42

700

£56

£52.50

£49

800

£64

£60

£56

1000

£80

£75

£70

1200

£96

£90

£84

1500

£120

£112.50

£105

2000

£160

£150

£140

2500

£200

£187.50

£175

Word Count

< 50 Pages

50-100 Pages

100+ Pages

300

£27

400

£36

500

£45

600

£54

700

£63

800

£72

1000

£90

1200

£108

1500

£135

2000

£180

2500

£225

3000

£270

£500 minimum order value. Cost per word may be more than the published rates and is subject to Woo reviewing the brief.

Property copy experts

Our knowledge of the property market allows us to reach everyone from buyers and tenants through to property solicitors and architects, conveying complex terms in the simplest ways.

One of the reasons why our property copywriting is so good is because we use industry experts for every single piece. We understand that with property copy, you’re selling a lifestyle, and we can help give your audience a crystal-clear vision.

Local SEO can be an integral part of property copywriting, too, often even more so than with other genres – and we ensure this is carefully crafted into the content for maximum impact.

As a property copywriting agency, we have specialist property copywriters to produce all the content you need on genres such as:

Architects
Building and construction
Commercial property owners
Estate agents
Home Staging
Interior Designers
Landlords
Property developers
Property management
Property portals
Property solicitors
Real estate companies

Branded SEO-friendly property content

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded property content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating property copy for SEO, service descriptions or articles, we understand how to deliver high-quality property copywriting tailored for people and search.

There are many benefits to investing in branded content in the property industry. The best content:

is informative and helpful, not invasive
conveys your values
is optimised for your target keywords
is engaging and shareable on social media
makes an emotional connection with readers
inspires them to take action.

Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:

Research

Identifying and understanding customer profiles, defining content goals

Ideation

Keyword research, trend analysis, competitor analysis, brainstorming

Creation

Content calendars, style and tone-of-voice guidelines, optimisation

Types of property content we provide

No matter which type of property copywriting services you’re after, we’re here to help. We write landing pages, service page descriptions, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Quality Landing Pages

Our property copywriters produce inspiring landing page copy for property listing, auction and property finance websites, and more. Using SEO and PPC campaigns we attract the visitors you want to the page and always write content with conversations in mind.

Property & Service Descriptions

A great page delivers relevant facts in a clear, concise manner, and we make sure that your product and service descriptions are both detailed and engaging.

Print & Online Property Brochures

From a large format development brochure that needs to be turned around quickly to bulk flyer copy, we write printed and online brochure materials that sell properties.

Placemaking Marketing

The design of shared spaces is an important selling point for a new development or mixed-use regeneration project. We create vivid marketing copy that complements high-quality photography to sell not only properties but a lifestyle.

Evergreen Content

Our writers produce the best quality evergreen content to help your brand establish itself as an expert authority in the property field.

Blog Posts

The blog posts we produce are written with SEO and social media in mind carefully planned to make sure your brand gets the most from every word.

Press Releases

Our award-winning press releases have gained widespread coverage. and we’ll give your story the voice it needs to be heard. These press releases can be targeted to particular locations and audiences specifically.

Property Advertising

We know that property advertising needs to be short and to the point, drawing heavily on imagery but with a standout strapline and polished persuasive wording.

Testimonials

‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’
James Stewardson
SEO Account Director, PHD
‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

Vanessa Lenssen
CEO, GoLearnTo
‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’
Roberto Lattanzio
Head of SEO, Gamepix