Charities & Nonprofit copywriting

The chance to tell your story is essential for the charity and nonprofit sector, and our specialised copywriting service is perfectly placed to help. Using your history, achievements and vision to reach a new audience, WooContent has writers with the right skills to attract interest and investment into your cause.


The right content marketing brings in three times as many leads as paid advertising, so it’s not an avenue that should ever be overlooked. The future of your charitable cause relies on finding donors and that’s where our expertise is vital. We know that every penny counts, so we ensure our content will resonate with your audience, creating marketing copy that makes a difference.


There’s a special skill to courting and keeping the interest of donors and investors, as well as supporting other fundraising efforts. We can provide you with all the assistance you need for compelling results, leaving you free to focus on the other aspects of running the organisation.


At WooContent, we are experts at creating copy for all sectors of the charities and nonprofit industry, including:


  • Animal Charities
  • Arts and Culture Charities
  • Children’s Charities
  • Education Charities
  • Environmental Charities
  • Health Charities
  • Humanitarian Charities
  • International Charities
  • Military Charities
  • Sports Charities


At WooContent, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating charities & nonprofit copy for SEO, social media or paid channels, we understand how to deliver high-quality charities & nonprofit copywriting tailored for people and search.



There are many benefits to investing in branded content in the charities & nonprofit industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.



The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


No matter which type of charities and nonprofit copywriting services you’re after, we’re here to help. We write donation pages, corporate communications and press releases, to name but a few.


Some of the popular formats of content we can produce for you include:


Brand Storytelling

Stories are the most powerful form of communication, and as a charity, you’ll want to tell people who you are, how you came into being, and why it matters. We’ll craft your compelling narrative that breathes life into your cause.

Donation Pages

A good donation landing page has the potential to influence almost every visitor, yet many charities are not-for-profit organisations overlook this. Our SEO optimised landing pages will outline your funding goals and articulately outline your mission statement.

Editorial Features and News

Maybe it’s an update on what’s been happening lately or an in-depth feature on how money is being spent – whatever the nature, our articles are SEO optimised and packed with useful information.

Evergreen Content

As a charity, you’ll know that building awareness over a sustained period of time is essential. We will help create evergreen content that retains relevance over time. From ‘How-to’ guides to FAQs, we will give your audience the answers they are looking for.

Impactful Press Releases

We’ve written award-winning press releases that garnered the attention of both national and international press. Our team of writers know how to writer articles that attract media attention to your cause.

Direct Mailouts

Don’t let your mail-outs go straight in the recycling. We’ll give you attention-grabbing content that people can’t help but read.

Corporate Communications

Annual Reviews and Trustee Reports have a bit of a bad reputation, but they are a great way to celebrate your company’s achievements. They can be so much more than a dry, unpalatable report that nobody would choose to read. Many charitable brands fall into the trap of producing corporate communications that tick all of the right legal and financial boxes but stray far from their brand identity. Our team of writers will keep your corporate materials fresh and engaging while staying true to the charity’s persona.