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Charities & Non-Profit Copywriting

The chance to tell your story is essential for the charity and non-profit sector, and our specialised copywriting service is perfectly placed to help. Woo has the writers with the right skills to attract interest and investment into your cause.

Charity and non-profit copy experts

The right charity content marketing brings in three times as many leads as paid advertising, so it’s not an avenue that should ever be overlooked. The future of your non-profit cause relies on finding donors and that’s where our expertise is vital. We know that every penny counts, so we ensure our content will resonate with your audience, creating charity copy that makes a difference.

There’s a special skill to courting and keeping the interest of donors and investors, as well as supporting other fundraising efforts. As a charity copywriting agency, we can provide you with all the assistance you need for compelling results, leaving you free to focus on the other aspects of running the organisation.

At Woo, we are experts at creating copy for all sectors of the charity and non-profit industry, including:

  • Animal Charities
  • Arts and Culture Charities
  • Children’s Charities
  • Education Charities
  • Environmental Charities
  • Health Charities
  • Humanitarian Charities
  • International Charities
  • Military Charities
  • Sports Charities

Branded SEO-friendly charity content

Got a Question

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce charity copywriting that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating charity & non-profit copy for SEO, articles or fundraising campaigns, we understand how to deliver high-quality charities & non-profit copywriting tailored for people and search.

There are many benefits to investing in branded content in the agency industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • encourages shares, donations and engagement
  • makes an emotional connection with readers
  • inspires them to take action.


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of charities & non-profit content we provide

Brand Storytelling

Stories are the most powerful form of communication, and as a charity, you’ll want to tell people who you are, how you came into being, and why it matters. We’ll craft your compelling narrative that breathes life into your cause.

Donation Pages

A good donation landing page has the potential to influence almost every visitor, yet many charities and not-for-profit organisations overlook this. Our SEO optimised landing pages will outline your funding goals and articulately outline your mission statement.

Editorial Features and News

Maybe it’s an update on what’s been happening lately or an in-depth feature on how money is being spent – whatever the nature, our articles are SEO optimised and packed with useful information.

Evergreen Content

As a charity, you’ll know that building awareness over a sustained period of time is essential. We will help create evergreen content that retains relevance over time. From ‘How-to’ guides to FAQs, we will give your audience the answers they are looking for.

Impactful Press Releases

We’ve written award-winning press releases that garnered the attention of both national and international press. Our team of writers know how to writer articles that attract media attention to your cause.

Direct Mailouts

Don’t let your mail-outs go straight in the recycling. We’ll give you attention-grabbing content that people can’t help but read.