The chance to tell your story is essential for the charity and non-profit sector, and our specialised copywriting service is perfectly placed to help. Woo has the writers with the right skills to attract interest and investment into your cause.
The right charity content marketing brings in three times as many leads as paid advertising, so it’s not an avenue that should ever be overlooked. The future of your non-profit cause relies on finding donors and that’s where our expertise is vital. We know that every penny counts, so we ensure our content will resonate with your audience, creating charity copy that makes a difference.
There’s a special skill to courting and keeping the interest of donors and investors, as well as supporting other fundraising efforts. As a charity copywriting agency, we can provide you with all the assistance you need for compelling results, leaving you free to focus on the other aspects of running the organisation.
At Woo, we are experts at creating copy for all sectors of the charity and non-profit industry, including:
At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce charity copywriting that’s on tone while being focused on generating clicks, likes and shares.
There are many benefits to investing in branded content in the agency industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization