Medical Copywriting

Two-thirds of all users turn to the internet for medical information, but with piles of inaccurate and misleading content out there, it’s essential to stand out from the pack. Our copywriting services deliver precise content that will establish you as a trusted voice, building your reputation with every single word.



We can make you the heartbeat of the online medical community, delivering information to your patients in a clear and understandable way. Complex facts can be simple when you have expert copywriters to get your message across, and that’s where WooContent can help. When you’re delivering medical content, it’s critical to get your facts right. However, with so much jargon in the industry, it’s not always easy to create content that’s completely accessible. Our medical writers have many years working in the industry, and produce content backed up with knowledge and expertise. The content we create is easily understood by patients, their families and professionals alike.

As a copywriting agency, we have experience in tackling even the most sensitive of subjects. Some of the areas we can assist with includes:


  • Best Practice
  • Compensation Claims
  • GP Practices
  • Health Education
  • Litigation
  • Medicine and Disease
  • Natural Health
  • Nutrition
  • Private Healthcare
  • Research, News and Developments
  • Treatment
  • Wellbeing


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating medical copy for SEO, social media or paid channels, we understand how to deliver high-quality medical copywriting tailored for people and search.



There are many benefits to investing in branded content in the medical industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


No matter which type of medical copywriting services you’re after, we’re here to help. We write white papers, blog posts, and press releases, to name but a few.


Some of the popular formats of content we can produce for you include:


Informative Webpages

We know that healthcare copywriting has to cover authoritative scientific content and sensitive topics, which is why our web copy is informative, compliant and always has the reader in mind.


Descriptions of Services

Being clear about the services you provide is paramount. We’ll cut out the medical jargon to provide content that’s both concise and factual. Our skilled team of writers possess highly specialised knowledge of medical laws and will help build confidence and trust around sensitive topics, services and products.


Evergreen Content

We position your organisation as an expert in the medical field by creating thought-provoking content that can be repurposed. Creating these pieces of copy are key to any strategy, whether it’s content marketing or SEO. Using them as central points in a variety of campaigns, we saved brands time and resources – maintaining all of the rewards.


Blog Content

Obtaining higher search rankings, companies that blog achieve 97% more inbound links. Developing relationships with patients and consumers are vital in order to help you build authority in your industry. Medical blogs can be a great media platform as they not only improve your search visibility but they also help to leverage relationships with patients. Our blog content will supplement your main website copy, drive traffic to your website and position you as an industry leader.


Latest News/ Press Releases

Understanding the power of medical PR, our press releases have achieved extensive coverage in leading national and international newspapers. Great coverage is hard to come by without well-written copy. If you’re launching a new product, hosting an event or rebranding, we can work with you to shape the best-possible content.


Healthcare Resources

As a medical professional you will want your content to be informative and accountable, we will make sure that your online resources and fact sheets are clear and up to date.


Medical White Papers

Healthcare industry white papers build authority by providing customers, competitors, and the wider market with medical information supported by clinical evidence. Our copywriters can help deliver weighty reports in a way that is manageable and engaging for readers.