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Link Building Agency

Research shows that backlinks are more important than ever, in terms of ranking factors. It’s therefore wise to use a link-building agency who can secure high-quality links that will help you improve your search-engine rankings for the long term.

What is link building?

Link building is the process of creating and generating opportunities for other websites to link back to your website. It’s a key SEO consideration for Google because if other websites link to yours as a reference point, this demonstrates that you are an authoritative source of information.

By creating a strong referral network with lots of backlinks, via the process of link building, search engines improve your DA (Domain Authority). Domain Authority is one of the key components to SEO and improving organic rankings, so link building should be a core element of your organic ranking strategy.

Why are backlinks important?


They demonstrate to search engines the importance of a website, as well as its genuine authority about a subject matter


Where good backlinks are placed, organic traffic will follow. This will contribute to search engines making a site even easier to find


Faster indexing is a direct result of a large number of quality backlinks, making a website easier to discover search-engine bots.

All of these reasons come down to one thing: links are still Google’s number-one ranking factor, so without them, you will not succeed at SEO.

Our approach

Do not waste money on poor-quality content placed on websites with limited traffic, low-ranking keywords and poor Domain Authority (DA). Focus on quality not quantity, and remember that your link-building efforts must look natural. This is where a quality link-building agency like Woo comes in. Typically we will follow the following process:


Before we begin, we learn about your business and who your target audiences are.


By looking at your nearest competitors, and the websites that are doing better than yours, we can help form a list of sites to target.


Armed with the knowledge of who your target audiences are, we identify the types of websites they spend their time on and start to develop a prospect list.


After studying the websites to see what types of content they publish, that would also be relevant to your business.


Before we create any content we pitch ideas to websites to make sure we have agreement and they are bought into what we are trying to achieve.


We use industry-experienced copywriters to create cutting-edge content with best-practice anchor text to ensure the content will be well received and your links look natural.


Types of link-building content we provide

Guest posts

Articles written with a natural link to your website, in the style of the site that it will be published on.

Opinion pieces

Topical articles attributed to you which are designed to garner interaction and sharing.

Press releases

News content that educates interested parties about relevant new company information/product launches. We can also seed this as PR services as well.


Objective reporting about pertinent developments within your company.


Posts about products and services we can review on your behalf.


Eye-catching layouts designed to intrigue and capture the attention of viewers. These are often in the form of a chronological map with images included.


Usually expert or technical in nature and sent to a pre-subscribed audience of people who are interested in your chosen subject matter.


Carefully chosen pictures often with Alt-Text added as anchor text.


A copywriter is someone who writes text for advertising and/or marketing purposes. This writing, or ‘copy’, is used to help sell or give information about a product or service. Copywriters use a combination of skilful, persuasive writing, industry knowledge, research skills and excellent grammar to create engaging sales and marketing copy for your business.

A follow link tells Google to follow said link to another website. For example, if you had a backlink from another website with a ‘dofollow’ link, search engines and their crawlers would follow the link from Website A to your website, crediting you with a backlink and another ‘point’ towards your overall organic ranking.

A nofollow link is one that you place on certain elements of your website to tell a search engine (or more specifically, their crawlers) not to follow that link. For example, you may use a nofollow link to tell search engines not to crawl your login page because this would hold very little extra information and would not necessarily need to be indexed, but it would still allow people to follow these links.

An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users to navigate through your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked.

Anchor text refers to the hyperlinked words that are used within copy on a website. It is clickable, usually appearing as blue, underlined text and takes you to another page or piece of content either within your own website, or to a reference point on another website.

Exact-Match –  Anchor text that contains the keyword which the destination page or document is about. For example, the anchor text ‘Copywriting Services’ linking to a page about copywriting services is considered exact-match.

Partial-Match – Anchor text that contains a variation of the target keyword of the linked to page is considered partial-match. For example, the anchor text ‘Copywriting service deals’ that links to a page about copywriting services.

Branded –  Anchor text that uses a company’s name in it. For example, using ‘Woo’ as an anchor text.

Naked Link – Anchor text that uses the bare destination URL. For example, the anchor https://woocontent.com/copywriting-services/ linking to that page.

Generic – Anchor text that uses a navigational or general word or phrase. A commonly seen generic anchor text is ‘Click here’.

Image – Images are capable of having links in them and Google uses the Alt-Text as the anchor text.

In short, yes! But instead of actively paying for links on other websites, Google is encouraging businesses to create useful content and copy that provides organic opportunities for link building. It’s important to Google that it provides the best experience and results for its users, so it has shifted to promoting organic backlinks rather than paid or mutual backlinks, in the hopes of sharing truly useful and intelligent content. So, instead of spending time on outreach and relationship building, put your content strategy at the forefront of your link building and SEO plan.

Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the highest score would be the most likely to rank higher.

A link-building strategy is the process of ‘building’ or generating opportunities for others to link to your website. In its simplest form, each backlink shows search engines that your website is useful and improves your organic ranking by giving you a ‘point’. A link-building strategy will have a strong content plan at its core and will entail creating blogs, white papers and/or specific landing pages packed with information to increase the likelihood of other websites linking to you as a reference point. Once your content is up to scratch, you may decide to reach out to other websites with a similar target audience or complementary product offering to see if they will link to your content from their website.

Link building can cost a lot or a little, depending on the nature of your campaign. Big interactive campaigns involving design and development will naturally cost more than article-led link building. The bottom line is that you get what you pay for. Pay less and you will end up on spam or trash sites that won’t offer you much link equity. The key is to create a sustainable link profile that grows in value as other sites improve their authority.