Link Building Services

Research shows that in 2019 back-links are more important than ever, in terms of ranking factors. You therefore need a link building agency who can secure high quality links that will help you improve your search engine rankings for the long term.

What is link building?


Link building is the process of creating and generating opportunities for other websites to link back to your website. It’s a key SEO consideration for Google because if other websites link to yours as a reference point, this demonstrates that you are an authority source of information. By creating a strong referral network with lots of backlinks, via the process of link building, search engines improve your DA or Domain Authority. Domain Authority is one of the key components to SEO and improving organic rankings, so link building should be a core element of your organic ranking strategy.

Why are backlinks important?


  • They demonstrate to search engines the importance of a website, as well as its genuine authority about a subject matter.
  • Where good backlinks are placed, organic traffic will follow. This will contribute to search engines making a site even easier to find.
  • Faster indexing is a direct result of a large number of quality backlinks, making a website easier to discover my search engine bots


All of these reasons come down to one thing: links are still Google’s number one ranking factor, so without them, you will not succeed at SEO.

What makes for an effective backlink profile?


Many factors contribute to the quality of a link profile, including:



Links from individuals and companies that are in the same industry as yourself hold more gravitas than a larger number of seemingly random connections. Focussing on gaining relevant links from website owners within a reasonable geographical distance from yourself will add to your credibility.



Just as links from sites that have nothing in common with yours will undermine your authority, so too will links from undesirable sites. Connecting with any site that has spam-like connotations must be avoided in favour of links from organisations that are viewed as knowledgeable. Educational and news companies will give a greater sense of authenticity. One of the key metrics is Domain Authority (DA), which you can learn more about further down this page.



To significantly improve your rating, securing links from different types of websites will help to give a more rounded impression of who you are and why you are an authority. Google looks for diversity in acquired links to ensure genuine online interactions such as social media likes, shares and comments.



Do not waste money on poor-quality content placed on websites with limited traffic, low-ranking keywords and poor Domain Authority (DA). Focus on quality, not quantity and remember that your link building efforts must look natural. This is where a quality link building agency like WooContent comes in. Typically we will follow the following process:


Audience – Before we begin, we learn about your business and who your target audiences are.

Competitors – By looking at your nearest competitors, and certainly the websites that are doing better than yours, we can help form a list of sites to target.

Publishers – Armed with the knowledge of who your target audiences are, we identify the types of websites they spend their time on and start to develop a prospect list.

Ideation  – After studying the websites to see what types of content they publish, that would also be relevant to your business.

Outreach – Before we create any content we pitch ideas to websites to make sure we have agreement and they are bought into what we are trying to achieve.

Content – We use industry-experienced copywriters to create cutting-edge content with best-practice anchor text to ensure the content will be well received and your links look natural. 


All of this is managed by a dedicated account manager who is on hand to listen and consult with you throughout the project, before supplying you with a post campaign report.


Our link building campaigns start at £1,000 / month.

Types of link building content.


Guest posts – Articles written with a natural link to your website, in the style of the site that it will be published on.

Opinion pieces – Topical articles attributed to you which are designed to garner interaction and sharing.

Press releases – News content that educates interested parties about relevant new company information/product launches. We can also seed this as PR services as well.

News – Objective reporting about pertinent developments within your company.

Reviews – Posts about products and services we can review on your behalf.

Infographics – Eye-catching layouts designed to intrigue and capture the attention of viewers. These are often in the form of a chronological map with images included.

ebooks – Usually expert or technical in nature and sent to a pre-subscribed audience of people who are interested in your chosen subject matter.

Images – Carefully chosen pictures often with Alt-Text added as anchor text.

Where have our clients been featured?

Buzzfeed logo
MSN logo
Huffpost Logo
Mashable logo
Scotsman logo
Yahoo logo

Link building FAQs.


Are more links better than fewer high quality ones?

Not all links are created equal. It’s important to look for a balanced link profile which is relevant, while qualitative.


What are follow links? 

A follow link tells Google to follow said link to another website. For example, if you had a backlink from another website with a ‘dofollow’ link, search engines and their crawlers would follow the link from Website A to your website, crediting you with a backlink and another ‘point’ towards your overall organic ranking.


What are nofollow links? 

A nofollow link is one that you place on certain elements of your website to tell a search engine (or more specifically, their crawlers) not to follow that link. For example, you may use a nofollow link to tell search engines not to crawl your login page because this would hold very little extra information and would not necessarily need to be indexed, but it would still allow people to follow these links.


What are internal links? 

An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users to navigate through your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked.


What is anchor text? 

Anchor text refers to the hyperlinked words that are used within copy on a website. It is clickable, usually appearing as blue, underlined text and takes you to another page or piece of content either within your own website, or to a reference point on another website. 


What are the different types of anchor text? 

Exact-Match – Anchor text that contains the keyword which the destination page or document is about. For example, the anchor text ‘Copywriting Services’ linking to a page about copywriting services is considered exact-match. 

Partial-Match –Anchor text that contains a variation of the target keyword of the linked to page is considered partial-match. For example, the anchor text ‘Copywriting service deals’ that links to a page about copywriting services.

BrandedAnchor text that uses a company’s name in it. For example, using ‘WooContent’ as an anchor text.

Naked LinkAnchor text that uses the bare destination URL. For example, the anchor linking to that page.

GenericAnchor text that uses a navigational or general word or phrase. A commonly seen generic anchor text is ‘Click here’.

ImageImages are capable of having links in them and Google uses the Alt-Text as the anchor text.


Is link building still relevant in 2019? 

In short, yes! But instead of actively paying for links on other websites, Google is encouraging businesses to create useful content and copy that provides organic opportunities for link building. It’s important to Google that it provides the best experience and results for its users, so it has shifted to promoting organic backlinks rather than paid or mutual backlinks, in the hopes of sharing truly useful and intelligent content. So in 2019, instead of spending time on outreach and relationship building, put your content strategy at the forefront of your link building and SEO plan.


What is Domain Authority? 

Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the highest score would be the most likely to rank higher. 


What is link building strategy? 

A link building strategy is the process of ‘building’ or generating opportunities for others to link to your website. In its simplest form, each backlink shows search engines that your website is useful and improves your organic ranking by giving you a ‘point’. A link building strategy will have a strong content plan at its core and will entail creating blogs, whitepapers and/or specific landing pages packed with information to increase the likelihood of other websites linking to you as a reference point. Once your content is up to scratch, you may decide to reach out to other websites with a similar target audience or complementary product offering to see if they will link to your content from their website.


How much does link building cost? 

Link building can cost a lot or a little, depending on the nature of your campaign. Big interactive campaigns involving design and development will naturally cost more than article led link building. The bottom line is that you get what you pay for. Pay less and you will end up on spam or trash sites that won’t offer you much link equity. The key is to create a sustainable link profile that grows in value as other sites improve their authority.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…