Link building FAQs.
Are more links better than fewer high quality ones?
Not all links are created equal. It’s important to look for a balanced link profile which is relevant, while qualitative.
What are follow links?
A follow link tells Google to follow said link to another website. For example, if you had a backlink from another website with a ‘dofollow’ link, search engines and their crawlers would follow the link from Website A to your website, crediting you with a backlink and another ‘point’ towards your overall organic ranking.
What are nofollow links?
A nofollow link is one that you place on certain elements of your website to tell a search engine (or more specifically, their crawlers) not to follow that link. For example, you may use a nofollow link to tell search engines not to crawl your login page because this would hold very little extra information and would not necessarily need to be indexed, but it would still allow people to follow these links.
What are internal links?
An internal link is a link from one page on your website to another page on your website. The most common example of this is in a navigation bar or in the footer of your website. Internal links help your users to navigate through your website, but they also work by helping search engines to create a hierarchy, determining which content from your website should be indexed and ranked.
What is anchor text?
Anchor text refers to the hyperlinked words that are used within copy on a website. It is clickable, usually appearing as blue, underlined text and takes you to another page or piece of content either within your own website, or to a reference point on another website.
What are the different types of anchor text?
Exact-Match – Anchor text that contains the keyword which the destination page or document is about. For example, the anchor text ‘Copywriting Services’ linking to a page about copywriting services is considered exact-match.
Partial-Match –Anchor text that contains a variation of the target keyword of the linked to page is considered partial-match. For example, the anchor text ‘Copywriting service deals’ that links to a page about copywriting services.
Branded – Anchor text that uses a company’s name in it. For example, using ‘WooContent’ as an anchor text.
Naked Link – Anchor text that uses the bare destination URL. For example, the anchor https://woocontent.com/copywriting-services/ linking to that page.
Generic – Anchor text that uses a navigational or general word or phrase. A commonly seen generic anchor text is ‘Click here’.
Image – Images are capable of having links in them and Google uses the Alt-Text as the anchor text.
Is link building still relevant in 2019?
In short, yes! But instead of actively paying for links on other websites, Google is encouraging businesses to create useful content and copy that provides organic opportunities for link building. It’s important to Google that it provides the best experience and results for its users, so it has shifted to promoting organic backlinks rather than paid or mutual backlinks, in the hopes of sharing truly useful and intelligent content. So in 2019, instead of spending time on outreach and relationship building, put your content strategy at the forefront of your link building and SEO plan.
What is Domain Authority?
Domain Authority, also known as DA, is a score ranging from one to 100 that measures your likelihood of a positive ranking on search engines. In essence, if you were to measure two competitor websites based on DA, the one with the highest score would be the most likely to rank higher.
What is link building strategy?
A link building strategy is the process of ‘building’ or generating opportunities for others to link to your website. In its simplest form, each backlink shows search engines that your website is useful and improves your organic ranking by giving you a ‘point’. A link building strategy will have a strong content plan at its core and will entail creating blogs, whitepapers and/or specific landing pages packed with information to increase the likelihood of other websites linking to you as a reference point. Once your content is up to scratch, you may decide to reach out to other websites with a similar target audience or complementary product offering to see if they will link to your content from their website.
How much does link building cost?
Link building can cost a lot or a little, depending on the nature of your campaign. Big interactive campaigns involving design and development will naturally cost more than article led link building. The bottom line is that you get what you pay for. Pay less and you will end up on spam or trash sites that won’t offer you much link equity. The key is to create a sustainable link profile that grows in value as other sites improve their authority.