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6th September 2020

Link Building Hacks – An Essential Guide

Link Building Hacks

A few years ago, SEO was a straightforward process for people – they would just buy links in bulk and cram them onto their pages. This sort of spamming may have been overlooked then but it is certainly not the case now. Google’s new algorithms don’t allow spammers and it pushes their webpages out of the search results entirely. Follow these simple link building hacks to keep your website on Google good side and create a strong link building network. 

1. Internal Linking

Internal links are hyperlinks that link to different pages on the same domain. Internal linking tends to be overlooked by most business owners, but rest assured, it is crucial for strengthening your link-building situation. There are two things you should know about it: firstly, internal linking is completely under your control, and secondly, it not only helps you transfer link equity – that is, the value passed from one webpage to another – between your pages, but it also enables fast crawling by Google.

 

2. Stop Buying Links

 

As mentioned above, link buying does not only put a strain on your wallet, it also damages the ranking of your webpages. Ever since Google Panda was released, it’s been easy to detect links that have come from bulk sites. If your webpage contains links that also pop up on a lot of different pages, it will likely consider it as spam, and your ranking will take a hit. 

3. Don’t Be Afraid to Ask for a Credit 

Sometimes you might come across web pages where your website’s name is mentioned but that’s it. Someone might be talking about your products or services but without a link. Here’s how you should handle this situation. First of all, take a step back and count your blessings that people are actually talking about your brand! Afterwards, you should draft up a carefully worded email saying that you really appreciated that they mentioned you, but you noticed the absence of a link to your website. Just remind them that you are still growing as a brand, and you can easily earn you links while also possibly leading to a sustained mutual relationship.

4. Check Links for Relevance

You need to keep a close check on all your webpages to ensure that none of the linked sites have gone AWOL. Maybe you linked during a spike in traffic that isn’t there anymore. Here are a few things you should check to ensure that the links are still fresh: 

  • Use Google to check the popularity of your keywords. If your previously linked keywords have dropped, it’s time to replace them with better-ranked ones.
  • Check for social media coverage. If the blog or article was once trending but it isn’t anymore, you should consider relinking to a more stable website.
  • Check if there have been any recent updates to your links. In case the page hasn’t been updated in years, it’s highly likely that its traffic and ranking have dropped as well.

5. Don’t Try to Stand Out

While being a follower isn’t exactly what most people prefer, that’s all you should be with link building. You can’t be unique in all aspects of your link-building strategy. You should follow the crowd considering the fact that Google evaluates how relevant your webpages are by the popularity of your links.

6. Keep It Natural

Don’t just start link-building just because you need to link. Your links should be used to fulfil a purpose other than earning recognition from Google. You know what they say – if you don’t have anything nice to say, don’t say anything at all. Don’t create links if you’ve got nothing valuable to share with your audience.

7. Create Substantive Links 

The websites you link to must be useful to your company’s overall content marketing strategy, otherwise your audience won’t really care about them at all. If your links are truly utilitarian and benefit your viewers in some way, you’ll get a lot of clicks and new traffic. You’ll also be identified as an authoritative website, thus earning supplementary backlinks from plenty of other websites.

8. Use Explicit Search Queries 

Whenever you’re researching what keywords to employ for link building, it’s best if you’re precise with your search queries. For example, if you run a shoe store and you decide to look up ‘latest shoe fashion blogs’, it won’t do you much good. You’ll have to do a lot of sorting and scanning to end up with good options.

If you specifically wish to link your latest line of formal shoes for women, it’s better to search for ‘women formal shoes fashion blogs’. You can even add ‘list’ to the end of your query to get much better results with pre-made lists. 

These are some of the hacks that us as a blogger outreach agency has to share with all of you. We offer highly trusted link building services using a lot more than the aforementioned hacks! Guest posting is one of the oldest tricks in the book when it comes to strong link building. We always keep it completely natural, providing you with the opportunity for your brand to be viewed as trustworthy and well-informed. You can rest assured that our guest post service will boost your SEO fortunes.

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