Leisure Copywriting

Consumers use the online world as their source of leisure information more than ever. In this competitive industry, it's crucial your content keeps consumers entertained and wins their attention. As a copywriting agency, WooContent does exactly this.

INDUSTRY EXPERTS.

One of the things that makes WooContent unique is our industry-specific copywriting knowledge. No matter what sector of the leisure industry you work in, your content must be engaging and jargon-free, and our leisure copywriters offer you this. Our writers have extensive experience and knowledge of this sector, and they understand you and your audience.

As a copywriting agency, we are experts at creating copy for all sectors of the leisure industry, including:

 

  • Culture
  • Entertainment
  • Gambling
  • Gaming
  • Hospitality
  • Service and facilities
  • Sports
  • Tourism

BRANDED SEO-FRIENDLY CONTENT.

At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating leisure copy for SEO, social media or paid channels, we understand how to deliver high-quality leisure copywriting tailored for people and search.

 

There are many benefits to investing in branded content in the leisure industry. The best content:

 

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.

OUR APPROACH.

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.

 

The typical methodology we apply when working with clients can be summarised into three phases:

 

  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation

TYPES OF LEISURE CONTENT WE PROVIDE.

No matter which type of leisure copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

 

Service & Facility Descriptions

We’re all about the little details that help those imagined experiences start to take shape. We capture your energy and brand by coupling striking visuals and energetic content that help turn dreamers into doers.

Landing Pages

We’re well-versed in creating unique landing pages that are SEO optimised, highly informative and above all inviting. Spurring your customers on not only to start making plans but to get booking.

Evergreen Content

Aspects of your business might change but that feeling of wanderlust should never go away. Strategic evergreen content can accurately help paint a destination or leisure activity that continues to inspire wonder in your customers that won’t fade over time.

Blog Posts

Blog content within the leisure industry is all about getting your target audience’s feet itching. We’re here to capture their imagination and turn this interest into bookings.

Press Releases

If there’s a new product or your business is flying to a new area, your customers will want to know about it and we’ll help you tell them. And it’s not just about relaying the facts – we’ll help you convey them in a way that gets your customers clicking.

Advertising Copy

We’ve worked across a range of media and formats to provide compelling campaigns that deliver results. With your target audience in mind, we will produce clever and creative copy that attracts attention and inspires visits.

Branded Email Content

We’ll help you turn your emails into a powerful sales tool. With our creative copy and strategic marketing expertise, we’ll make sure your email content cuts through the inbox clutter.

Testimonials.

Insights.