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Legal Copywriting

Content marketing is the most cost-effective way to successfully position your legal firm online, but the complexities of the subject mean it’s hard to find legal copywriters with sufficient expertise. Here at Woo, we’re the exception as we offer a specialised legal copywriting service that is precise, accurate and knowledgeable, bringing complex subjects to life.

Legal copy experts

More than 80% of people buy services or products as a result of online content, and that’s where the expert copywriting services of Woo can help. Let us craft your content and you’ll soon see the figures speaking for themselves.

We understand the importance of writing content which is accurate and well-informed, which is why we’re an accountancy copywriting agency that provides exceptional industry-specific content. Whether you’re working B2C or B2B, it’s essential to have content that’s jargon-free and easy to understand while still retaining your sense of professionalism. Our accountancy copywriters are highly skilled, and adept at providing complex information in a succinct and captivating way. With years of experience in the industry, our content hits the mark every time.

As a copywriting agency, our legal services copywriting covers a diverse range of genres, such as:

  • Barristers
  • Business Management
  • Compensation
  • Conveyancing
  • Estate Planning
  • Financial Planning
  • Immigration
  • Law Firms
  • Personal Injury
  • Solicitors

Branded SEO-friendly legal content

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At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating legal services copy for SEO, service descriptions or articles, we understand how to deliver high-quality legal services copywriting tailored for people and search.

There are many benefits to investing in branded content in the legal services industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and encourages shares and backlinks
  • makes an emotional connection with readers
  • inspires them to take action


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of legal services content we provide

Descriptions of Products & Services

When the time has come for a more detailed look at the processes and procedures of your practice, a full description page gives every prospective client the opportunity to understand your message with clarity.

Evergreen Content

Times always change, but your professionalism is a constant. Communicate that through evergreen content, a way to sustain a consistent presence within the legal sector through intelligent content that conveys your values, ethics and services.

Email Marketing Content

At Woo we craft great copy alongside a compelling content strategy to ensure that your email marketing efforts deliver the right message to your stakeholders, clients and industry bodies.

Website Content

The bedrock of your online presence, your site is the how, where and why of your practice and approach, giving clients and legal professionals alike both an at-a-glance view of your service portfolio, as well as an in-depth understanding of even the most complex of case types.

Industry News and Blog Posts

Keep both your peers and your clients updated on the progression and accomplishments of your firm through approachable, informative blog posts. From landmark cases and the acquisition of awards to the introduction of new team members and the growth of your firm, your blog will enable you to convey your story in an engaging and enriching way.

Press Releases

As a legal copywriting agency, we're the people to create compelling press releases when major events occur and the voice of your website alone isn’t enough. Let the world know what you stand for by using language that engages journalists and enables them to prioritise the coverage you deserve.