Legal Services Copywriting

Content marketing is the most cost-effective way to successfully position your legal firm online, but the complexities of the subject mean it's hard to find copywriters with sufficient expertise. Here at WooContent, we’re the exception as we offer specialised copywriting services that are precise, accurate and knowledgeable, bringing complex subjects to life.


More than three-quarters of lawyers who have a blog use it for client development, and now you can do the same. Increasing the number of pipeline clients keeps a steady revenue stream, and copywriting helps you to achieve it. We can provide the necessary content for you to be the leading voice in the market. Legal services is one area that the general public doesn’t have much expertise on, so it’s important to provide credible information that’s trustworthy, up-to-date and explicit. Our legal service copywriters have extensive knowledge, communicating complicated legal information in a manner that’s accessible for everyone.


As a copywriting agency, our legal services copywriting covers a diverse range of genres, such as:


  • Barristers
  • Business Management
  • Compensation
  • Conveyancing
  • Estate Planning
  • Financial Planning
  • Immigration
  • Law Firms
  • Personal Injury
  • Solicitors


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating legal services copy for SEO, social media or paid channels, we understand how to deliver high-quality legal services copywriting tailored for people and search.


There are many benefits to investing in branded content in the legal services industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


No matter which type of legal services copywriting you’re after, we’re here to help. We write website content, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Website Content

The bedrock of your online presence, your site is the how, where and why of your practice and approach, giving clients and legal professionals alike both an at-a-glance view of your service portfolio, as well as an in-depth understanding of even the most complex of case types.

Descriptions of Products & Services

When the time has come for a more detailed look at the processes and procedures of your practice, a full description page gives every prospective client the opportunity to understand your message with clarity.

Evergreen Content

Times always change, but your professionalism is a constant. Communicate that through evergreen content, a way to sustain a consistent presence within the legal sector through intelligent content that conveys your values, ethics and services.

Industry News and Blog Posts

Keep both your peers and your clients updated on the progression and accomplishments of your firm through approachable, informative blog posts. From landmark cases and the acquisition of awards to the introduction of new team members and the growth of your firm, your blog will enable you to convey your story in an engaging and enriching way.

Press Releases

When major events occur and the voice of your website alone isn’t enough. Let the world know what you stand for by using language that engages journalists and enables them to prioritise the coverage you deserve.

Email Marketing Content

At WooContent we craft great copy alongside a compelling content strategy to ensure that your email marketing efforts deliver the right message to your stakeholders, clients and industry bodies.