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To generate national coverage for holiday deals website Latedeals.co.uk, as well as increase awareness and links for improved SEO.
We brainstormed a number of ideas before deciding to carry out a survey of families who travel on holiday with their children. Our survey of Latedeals.co.uk customers revealed that 70% of them believe that planes should have child-free zones. This was then seeded with national titles, and online with news and travel sites.