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IT & Technical Copywriting.

Technical content crafted to inform and engage…

Content drives performance.

For the industry which produces complex software, telecommunications and data, creating straightforward and digestible content can be challenging. When positioning your tech brand as an industry expert, you need clear content that takes your technical solution and turns them into value propositions. <span”>

76% of tech users are willing to register for and share information about themselves in exchange for content such as e-books, white papers and more. Simplifying, without nullifying, is the trick to creating tech content that is clear, concise and engages your audience at every level.<span;”>

Our approach.

As a copywriting agency, at WooContent we apply methods that let us align content production closely with your core IT Tech marketing objectives. This could encompass channels such as SEO, social media and email, and paid channels such as native advertising and PPC.

Research – identifying and understanding the client’s needs, defining content goals

Ideation – keyword research, trend analysis, competitor analysis, brainstorming

Creation – content calendars, style and tone-of-voice guidelines, optimisation

Our experts.

At WooContent, our team are experts in the world of IT. Armed with insight on the latest trends, our writers deliver innovative content that builds credibility and increases traffic to your website. Understanding that communication, and connection, is key, we use SEO-led strategies to get the most out of every word. From landing pages to white papers, we help to plan and execute against your tech content marketing goals.

The Woo factor.

Your content will be…

Written by industry experts who understand your language

Optimised for people and search

Delivered at speed and scale

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Types of content.

Some of the popular formats of content that we can produce for you include:

Landing pages

We produce high-quality landing pages for your business. These pages provide informative, easily readable content fully optimised for search and potential clients.

Descriptions of Products & Services

Our writers have the specialist knowledge to write concise product and services descriptions. We look to understand your customers’ needs to inform the copy we create, this helps to encourage sales retention.

Evergreen Content

Evergreen content is a great way to remain relevant in search rankings. These core pieces of content can help you create the image you need to set yourself out against your competitors. Having strong evergreen content can help you win customers from competitors, stay on top of search rankings, and ultimately increase conversions.

Technical Guides & Documents

Producing clear technical guides to accompany your products and services is key to keeping your clients happy. Our copywriting professionals know how to produce technical documents that fit the bill.

Industry News & Blog Posts

Letting us create engaging blog content for you – targeted to resolve your reader’s issues – is a great way to increase traffic to your domain. We aim to create plain, simple content which ultimately helps your users. In turn, this will strengthen your image and can turn browsing users into committed clients.

Press Releases

Our team of international writers know to create press releases that gain attention in your sector. This helps improve your businesses image and funnels traffic to your website.


Here are just a few of the brands that we have had the pleasure of creating content for over the years…

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