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IT & Technical Copywriting Services

The IT & Technical industry is a world of complexities: technical language, products and processes, and complex data. There is a real skill to distilling this industry into something simple, engaging and easily digested. For your brand to show expertise and credibility, your content has to simplify your technical solutions into clear value propositions.

IT & Technical copy experts

With 76% of tech users happy to share their data in exchange for valuable content, it’s really important that tech content strikes a balance between direct and concise, and informative and engaging. Woo is the perfect copywriting agency to create well-balanced IT & Technical content. The Woo team are IT and Technical experts. Our passion and knowledge for the latest trends and innovations, and our ability to transform complex information into engaging, simple content, is second to none.

We have the skills required to build trust and credibility through SEO-led strategies that have communicate and connect with your customers. Increased trust leads to a wider brand footprint, more web traffic and a high number of high-quality leads.

At Woo, we are experts at creating copy for all sectors of the IT & Technical industry, including:

  • AgriTech
  • BioTech
  • EdTech
  • FinTech
  • FoodTech
  • HealthTech
  • InsurTech
  • AdTech
  • PropTech
  • PRTech
  • RetailTech
  • TravelTech

Branded SEO-friendly content

Got a Question

As an IT and Technical copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating IT & technical copy for SEO, social media or paid channels, we understand how to deliver high-quality IT & technical copywriting tailored for people and search.

There are many benefits to investing in branded content in the IT & technical industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of IT & Technical content we provide

Landing Pages

We have IT copywriters who can produce high-quality landing pages for your business. These pages provide informative, easily readable content fully optimised for search and potential clients.

Descriptions of Products & Services

Our Technical copywriters have the specialist knowledge to write concise product and services descriptions. We look to understand your customers’ needs to inform the copy we create, this helps to encourage sales retention.

Press Releases

Our team of expert technical copywriters know to create press releases that gain attention in your sector. This helps improve your businesses image and funnels traffic to your website.

Evergreen Content

Evergreen content is a great way to remain relevant in search rankings. These core pieces of content can help you create the image you need to set yourself out against your competitors. Having strong evergreen content can help you win customers from competitors, stay on top of search rankings, and ultimately increase conversions.

Technical Guides & Documents

Producing clear technical guides to accompany your products and services is key to keeping your clients happy. Our IT and technical copywriting professionals know how to produce technical documents that fit the bill.

Industry News & Blog Posts

Letting us create engaging blog content for you – targeted to resolve your reader’s issues – is a great way to increase traffic to your domain. Our IT and Technical copywriting service creates plain, simple content that helps your users. In turn, this will strengthen your image and can turn browsing users into committed clients.