The IT & Technical industry is a world of complexities: technical language, products and processes, and complex data. There is a real skill to distilling this industry into something simple, engaging and easily digested. For your brand to show expertise and credibility, your content has to simplify your technical solutions into clear value propositions.
With 76% of tech users happy to share their data in exchange for valuable content, it’s really important that tech content strikes a balance between direct and concise, and informative and engaging. Woo is the perfect copywriting agency to create well-balanced IT & Technical content. The Woo team are IT and Technical experts. Our passion and knowledge for the latest trends and innovations, and our ability to transform complex information into engaging, simple content, is second to none.
We have the skills required to build trust and credibility through SEO-led strategies that have communicate and connect with your customers. Increased trust leads to a wider brand footprint, more web traffic and a high number of high-quality leads.
At Woo, we are experts at creating copy for all sectors of the IT & Technical industry, including:
As an IT and Technical copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.
So, whether you’re creating IT & technical copy for SEO, social media or paid channels, we understand how to deliver high-quality IT & technical copywriting tailored for people and search.
There are many benefits to investing in branded content in the IT & technical industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization