IT & Technical Copywriting

The IT & Technical industry is a world of complexities: technical language, complicated products and processes, complex data. There is a real skill to distilling this industry into language that is simple, engaging and easily digested. For your brand to show expertise and credibility, your content has to simplify your technical solutions into clear value propositions.


With 76% of tech users happy to share their data in exchange for valuable content, it’s really important that tech content strikes a balance between direct and concise, and informative and engaging. WooContent is the perfect copywriting agency to create well-balanced IT & Technical content. The WooContent team are IT and Technical experts. Our passion and knowledge for the latest trends and innovations, and our ability to transform complex information into engaging, simple content, is second to none.


We have the skills required to build trust and credibility through SEO-led strategies that have communicate and connect with your customers. Increased trust leads to a wider brand footprint, more web traffic and a high number of high-quality leads.


At WooContent, we are experts at creating copy for all sectors of the IT & Technical industry, including:


  • AgriTech
  • BioTech
  • EdTech
  • FinTech
  • FoodTech
  • HealthTech
  • InsurTech
  • AdTech
  • PropTech
  • PRTech
  • RetailTech
  • TravelTech


At Woo, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating IT & technical copy for SEO, social media or paid channels, we understand how to deliver high-quality IT & technical copywriting tailored for people and search.


There are many benefits to investing in branded content in the IT & technical industry. The best content:


  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.


Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct into your CMS, all from one place. This approach streamlines delivery.


The typical methodology we apply when working with clients can be summarised into three phases:


  • Research – identifying and understanding customer profiles, defining content goals
  • Ideation – keyword research, trend analysis, competitor analysis, brainstorming
  • Creation – content calendars, style and tone-of-voice guidelines, optimisation


Here is our team of IT & technical writers; they’ve all had extensive experience of technical industries.

A lover of all things tech and with a thorough knowledge of the IT world, Ben is a competent and experienced writer. He’s written hundreds of pieces of content for the industry and what he doesn’t know about PC gaming isn’t worth knowing.


Writing for some of the world’s most famous brands such as Microsoft and Fujitsu,Jess is an expert in the in the tech world. She is known for her speedy approach and creative flair.


Daniel has more than 20 years’ experience, having worked as a journalist, copywriter and editor for various publications. An IT specialist, he has huge experience in the gaming world.



No matter which type of IT & Technical copywriting services you’re after, we’re here to help. We write landing pages, descriptions of products & services, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:


Landing Pages

We produce high-quality landing pages for your business. These pages provide informative, easily readable content fully optimised for search and potential clients.

Descriptions of Products & Services

Our writers have the specialist knowledge to write concise product and services descriptions. We look to understand your customers’ needs to inform the copy we create, this helps to encourage sales retention.

Evergreen Content

Evergreen content is a great way to remain relevant in search rankings. These core pieces of content can help you create the image you need to set yourself out against your competitors. Having strong evergreen content can help you win customers from competitors, stay on top of search rankings, and ultimately increase conversions.

Technical Guides & Documents

Producing clear technical guides to accompany your products and services is key to keeping your clients happy. Our copywriting professionals know how to produce technical documents that fit the bill.

Industry News & Blog Posts

Letting us create engaging blog content for you – targeted to resolve your reader’s issues – is a great way to increase traffic to your domain. We aim to create plain, simple content which ultimately helps your users. In turn, this will strengthen your image and can turn browsing users into committed clients.

Press Releases

Our team of international writers know to create press releases that gain attention in your sector. This helps improve your businesses image and funnels traffic to your website.