IT & Technical Copywriting Services

The IT & Technical industry is a world of complexities: technical language, products and processes, and complex data. There is a real skill to distilling this industry into something simple, engaging and easily digested. For your brand to show expertise and credibility, your content has to simplify your technical solutions into clear value propositions.

Check out our B2C content rates

Check out our B2B content rates

Word Count

< 50 Pages

50-100 Pages

100+ Pages

300

£24

£22.50

£21

400

£32

£30

£28

500

£40

£37.50

£35

600

£48

£45

£42

700

£56

£52.50

£49

800

£64

£60

£56

1000

£80

£75

£70

1200

£96

£90

£84

1500

£120

£112.50

£105

2000

£160

£150

£140

2500

£200

£187.50

£175

Word Count

< 50 Pages

50-100 Pages

100+ Pages

300

£27

400

£36

500

£45

600

£54

700

£63

800

£72

1000

£90

1200

£108

1500

£135

2000

£180

2500

£225

3000

£270

£500 minimum order value. Cost per word may be more than the published rates and is subject to Woo reviewing the brief.

Industry experts

With 76% of tech users happy to share their data in exchange for valuable content, it’s really important that tech content strikes a balance between direct and concise, and informative and engaging. Woo is the perfect copywriting agency to create well-balanced IT & Technical content. The Woo team are IT and Technical experts. Our passion and knowledge for the latest trends and innovations, and our ability to transform complex information into engaging, simple content, is second to none.

We have the skills required to build trust and credibility through SEO-led strategies that have communicate and connect with your customers. Increased trust leads to a wider brand footprint, more web traffic and a high number of high-quality leads.

At Woo, we are experts at creating copy for all sectors of the IT & Technical industry, including:

AgriTech
BioTech
EdTech
FinTech
FoodTech
HealthTech
InsurTech
AdTech
PropTech
PRTech
RetailTech
TravelTech

Branded SEO-friendly content

As an IT and Technical copywriting agency, we take time to understand your business, audience personas and commercial goals. This enables us to produce branded content that’s on tone while being focused on generating clicks, likes and shares.

So, whether you’re creating IT & technical copy for SEO, social media or paid channels, we understand how to deliver high-quality IT & technical copywriting tailored for people and search.

There are many benefits to investing in branded content in the IT & technical industry. The best content:

is informative and helpful, not invasive
conveys your values
is optimised for your target keywords
is engaging and shareable on social media
makes an emotional connection with readers
inspires them to take action.

Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:

Research

Identifying and understanding customer profiles, defining content goals

Ideation

Keyword research, trend analysis, competitor analysis, brainstorming

Creation

Content calendars, style and tone-of-voice guidelines, optimisation

Types of IT & Technical content we provide

No matter which type of IT & Technical copywriting services you’re after, we’re here to help. We write landing pages, descriptions of products & services, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Landing Pages

We have IT copywriters who can produce high-quality landing pages for your business. These pages provide informative, easily readable content fully optimised for search and potential clients.

Descriptions of Products & Services

Our Technical copywriters have the specialist knowledge to write concise product and services descriptions. We look to understand your customers’ needs to inform the copy we create, this helps to encourage sales retention.

Press Releases

Our team of expert technical copywriters know to create press releases that gain attention in your sector. This helps improve your businesses image and funnels traffic to your website.

Evergreen Content

Evergreen content is a great way to remain relevant in search rankings. These core pieces of content can help you create the image you need to set yourself out against your competitors. Having strong evergreen content can help you win customers from competitors, stay on top of search rankings, and ultimately increase conversions.

Technical Guides & Documents

Producing clear technical guides to accompany your products and services is key to keeping your clients happy. Our IT and technical copywriting professionals know how to produce technical documents that fit the bill.

Industry News & Blog Posts

Letting us create engaging blog content for you – targeted to resolve your reader’s issues – is a great way to increase traffic to your domain. Our IT and Technical copywriting service creates plain, simple content that helps your users. In turn, this will strengthen your image and can turn browsing users into committed clients.

Testimonials

‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’
James Stewardson
SEO Account Director, PHD
‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

Vanessa Lenssen
CEO, GoLearnTo
‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’
Roberto Lattanzio
Head of SEO, Gamepix