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Case Study:

Creating company investment insights for a new investor app, Investwise

The Challenge

Investwise is a fintech start-up launching a new app designed to make investing in company shares more accessible to individual investors. The company was looking to create a content hub featuring company investment insights, industry analysis and educational gudies and articles for their app. The aim of these materials is to help investors make more informed decisions. This complex project required strict content guidelines and character restrictions to meet with app development needs. Content needed to be user-friendly, easy-to-understand and demystify the investment process to make investing more accessible. Due to the nature of the content, Investories required expert financial writers with specific investment expertise.

The Solution

Woo worked closely with Investwise to define the content guidelines and tone of voice, while factoring in character restrictions. Vetted references were required throughout in order to adhere to strict content guidelines in line with app development. . These were defined and agreed between Woo and Investories. Woo created over 100 company insights, followed by 20 industry insights and a number of educational guides ands articles.

Results

  • Investwise were able to to complete their app development with the required content. They are now in a position to carry out further user testing and seek additional funding. The content is undergoing user testing to define engagement levels, in order to fine-tune content production going forward.

Testimonial

“There are tons of great content agencies out there. However, very few will try to understand the problem at hand and go the extra mile to solve it. Woo is amongst those rare pearls. Chad and his team are not scared of challenging projects. They are resilient and they will turn your vision into a reality. More than just a subcontractor, they will become a part of your team. I'd recommend Woo without a doubt.”
Jacques EtienneFounder, Investwise