Finding the right insurance policy can be confusing if you’re not familiar with the terminology used in the industry. Woo provides insurers and intermediaries with clear, jargon-free copy that their customers understand. Our team will develop your content strategy, improve your SEO performance and boost your web traffic, establishing you as a trusted provider and industry expert.
At Woo, our insurance copywriters are specialists, not generalists. This means your copy is written by people with first-hand experience of the insurance industry.
Our copywriters have worked in the insurance industry for a minimum of two years and understand the sector, not just the language.
The combination of writing talent and in-depth subject matter knowledge results in exceptional copy that will set you apart from the competition.
Whether you’re offering gadget cover or income protection, the Woo insurance team creates high-quality copy for all sectors of the insurance industry, including:
As an insurance copywriting agency, at Woo we take time to understand your business, audience personas and commercial goals. This enables us to produce branded insurance content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating insurance copy for SEO, social media or paid channels, we understand how to deliver high-quality insurance copywriting tailored for people and search.
There are many benefits to investing in branded content in the insurance industry. The best content:
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.
The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals
Keyword research, trend analysis, competitor analysis, brainstorming
Content calendars, style and tone-of-voice guidelines, optimization