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Insurance Copywriting Services

Finding the right insurance policy can be confusing if you’re not familiar with the terminology used in the industry. Woo provides insurers and intermediaries with clear, jargon-free copy that their customers understand. Our team will develop your content strategy, improve your SEO performance and boost your web traffic, establishing you as a trusted provider and industry expert.

Insurance copywriting experts

At Woo, our insurance copywriters are specialists, not generalists. This means your copy is written by people with first-hand experience of the insurance industry.

Our copywriters have worked in the insurance industry for a minimum of two years and understand the sector, not just the language.

The combination of writing talent and in-depth subject matter knowledge results in exceptional copy that will set you apart from the competition.

Whether you’re offering gadget cover or income protection, the Woo insurance team creates high-quality copy for all sectors of the insurance industry, including:

  • Business
  • Car
  • Health
  • House
  • Landlord
  • Life
  • Motorbike
  • Pet
  • Short-term
  • Student
  • Travel
  • Van

Branded SEO-friendly content

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As an insurance copywriting agency, at Woo we take time to understand your business, audience personas and commercial goals. This enables us to produce branded insurance content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating insurance copy for SEO, social media or paid channels, we understand how to deliver high-quality insurance copywriting tailored for people and search.

There are many benefits to investing in branded content in the insurance industry. The best content:

  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.



Our approach

Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:


Identifying and understanding customer profiles, defining content goals


Keyword research, trend analysis, competitor analysis, brainstorming


Content calendars, style and tone-of-voice guidelines, optimization

Types of insurance content we provide

Landing Pages

Our insurance writing service covers all bases with clear and inviting landing page copy that encourages people to stay on your website. We will help solidify your trustworthiness with content that is transparent and honest.

Policy Pages

Insurance service pages needn’t be dry, and we can inject some personality into your descriptions while still being concise and providing all the facts.

Evergreen Content

Some things in the industry never change. With our help, creating long-lasting evergreen resources on your site will help it rank higher in search engines and become a trusted source of insurance-related information.

In-house & Guest Blog Content

We’ll boost your authority by producing content for industry blogs and influential insurance-based websites. By creating SEO articles on your own website, we’ll also highlight the latest trends in insurance and promote policies you want to sell in an interesting way.

Clear & Concise White Papers

White papers are an important guidance tool in the complex industry of insurance. We produce white papers that will explain your company’s view on a relevant topic in a simplified way and place you as an expert in the field.

Link Building Press Releases

When you launch a new service or brand, you want it to be heard about. Our award-winning press releases have garnered national and international coverage for clients, strengthening their brand and gaining important online coverage to create conversions.