Copywriting pricing

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Insurance copywriting experts

At Woo, our insurance copywriters are specialists, not generalists. This means your copy is written by people with first-hand experience of the insurance industry.

Our copywriters have worked in the insurance industry for a minimum of two years and understand the sector, not just the language.

The combination of writing talent and in-depth subject matter knowledge results in exceptional copy that will set you apart from the competition.

Whether you’re offering gadget cover or income protection, the Woo insurance team creates high-quality copy for all sectors of the insurance industry, including:

  • Business
  • Car
  • Health
  • House
  • Landlord
  • Life
  • Motorbike
  • Pet
  • Short-term
  • Student
  • Travel
  • Van

Branded SEO-friendly content

As an insurance copywriting agency, at Woo we take time to understand your business, audience personas and commercial goals. This enables us to produce branded insurance content that’s on tone while being focused on generating clicks, likes and shares. So, whether you’re creating insurance copy for SEO, social media or paid channels, we understand how to deliver high-quality insurance copywriting tailored for people and search.
There are many benefits to investing in branded content in the insurance industry. The best content:
  • is informative and helpful, not invasive
  • conveys your values
  • is optimised for your target keywords
  • is engaging and shareable on social media
  • makes an emotional connection with readers
  • inspires them to take action.
Our approach
Woo uses a cloud-based platform to deliver content at speed and scale, on time and on budget. While every client is different, we have a tried-and-tested process for content production, where we plan, brief, create, edit and publish content direct to your CMS, all from one place. This approach streamlines delivery.

The typical process we apply when working with clients can be summarised into three phases:
Identifying and understanding customer profiles, defining content goals

Keyword research, trend analysis, competitor analysis, brainstorming

Content calendars, style and tone-of-voice guidelines, optimisation

Types of insurance content we provide

No matter which type of insurance copywriting services you’re after, we’re here to help. We write landing pages, blog posts, and press releases, to name but a few.

Some of the popular formats of content we can produce for you include:

Landing Pages

Our insurance writing service covers all bases with clear and inviting landing page copy that encourages people to stay on your website. We will help solidify your trustworthiness with content that is transparent and honest.

Policy Pages

Insurance service pages needn’t be dry, and we can inject some personality into your descriptions while still being concise and providing all the facts.

Evergreen Content

Some things in the industry never change. With our help, creating long-lasting evergreen resources on your site will help it rank higher in search engines and become a trusted source of insurance-related information.

In-house & Guest Blog Content

We’ll boost your authority by producing content for industry blogs and influential insurance-based websites. By creating SEO articles on your own website, we’ll also highlight the latest trends in insurance and promote policies you want to sell in an interesting way.

Clear & Concise White Papers

White papers are an important guidance tool in the complex industry of insurance. We produce white papers that will explain your company’s view on a relevant topic in a simplified way and place you as an expert in the field.

Link Building Press Releases

When you launch a new service or brand, you want it to be heard about. Our award-winning press releases have garnered national and international coverage for clients, strengthening their brand and gaining important online coverage to create conversions.

7 Key Insurance Copywriting Tips

It can be difficult for insurance agencies to market their brands properly in the current competitive environment. But technology presents a variety of opportunities to show their brand in the best light. Here are 7 insurance copywriting tips that will help you create unique and profitable copy to fit in with your agency’s marketing drive.

Copywriting plays a pivotal role in improving your general online profile and website traffic. Good insurance copywriting conveys an original and relatable brand voice to your desired audience. Great copy also has a knock-on effect on your overall digital marketing strategy.

In these times, a brand’s visibility is as significant to customers as physical communication. There is a level of trust engendered through a phone call or direct interaction with a client; your facial expression, tone, and body language communicates trust to your clients. This trust is not as easy to create on the internet, so you need to maintain a style of communication that makes your clients feel like they are communicating with a real person.

Making social media advertising honest and marketable is the work of an effective insurance copywriting service. Below are 7 tips and tricks to improve your social media marketing efforts.

1. Know Your Audience

Understanding your audience is a key part of copywriting and marketing which many people tend to ignore. Any insurance content that ignores the importance of the audience will lack impact and influence, and most importantly, your message will not get to your intended market.

When you write, you should do so with a target audience in mind and address your writing to them. Think about their wants and needs, and offer the best solutions to address them. This tactic helps you direct your efforts at the people who need your products and services while also helping you to avoid those who do not.

2. Aim for Clarity

One thing to do before you publish any article is to read it for clarity. Read every word and sentence, and ensure that the message is clear. Your choice of words and tone is crucial. Keep things simple and to the point, and avoid overly long or ambiguous copy – it must not read like a university thesis!

3. Apply the 'Kiss' Method

A good rule to remember is the 'KISS' method: Keep It Short and Simple. The best adverts on television, radio or billboards have one thing in common – brevity and directness. Imagine listening to a long, boring pitch – not fun, is it? You should always remember that other people feel the same way when your writing is long-winded, hence why when it comes to your copywriting, you should keep it short and simple at all times.

4. How To Add A Call To Action And Why You Need To Do It

In sales, a call to action is the next step to take after you have convinced your reader of the importance of your product.

What is a call to action? It is the content that convinces the reader or customer to carry out a particular task. Calls to action often takes the form of an instruction or directive – a good example is "Add this to your cart now".

Using hesitant terms like "would you like to?" or "if" is giving people an easy way out, so you do need to be direct and make it clear what you want people to do. This helps to let your audience know why they should take the action you want them to take, and helps solidify the decision.

5. Highlight The Best Features of Your Product, Then Show the Benefits

Imagine advertising a phone with a great camera, top-quality screen, and excellent battery life. Do you think people buy products based on the ideal features alone? Some people may say yes, but the truth remains that people often make purchases based on benefits.

What we have above are features of the product and specifications. In the world of insurance, they could refer to the cost of insurance itself or the basic things covered by insurance.

What features do is show the credibility of the insurance service or product. But benefits show people reasons to purchase the product.

How does the product contribute meaningfully to your customer’s lives? Does it in any way make life simpler? Does it bring a certain peace of mind? Benefits provide answers to the questions, “What’s in it for me?” or "How much will this help me save?"

6. Use Testimonials

When people give you credit for the incredible work you do or the perfect service you provide, it is not something you want to hide under a rock – testimonials are things you display proudly. This is even more important in the insurance market, as it gives you more credibility.

Despite the need to publicise your achievements, it is important to use testimonials which your audience can relate to, as you don’t want your testimonials to sound fake and pretentious. Use the most human and relatable ones.

7. Shift the Spotlight Away from Yourself, Shine It on Your Customer

While you must aim to show your best face and show off the incredible work you are doing, you must understand that too much focus on your achievements will rub your customers the wrong way.

You want to show them how you can help them, what you have to offer, how you can be useful to them. Show off your awards without sounding too self absorbed. Choose above all else to show how you or your product can be of service to those who need them most.

If you follow these 7 tips, you are on the right path to becoming an insurance marketer with a difference, and you can impact your market and rake in the profits that will follow. You will make your customers feel like they are having a conversation instead of feeling like they are being made to buy something.

For a great insurance copywriting service that can provide content that will not only draw customers towards your business but also improve your search engine ranking, lead generation, click-through rates, brand visibility, social media engagement and most importantly, conversions, you should consider hiring the services of an insurance copywriting agency.

In reviewing copy for your firm, an expert agency first understands your company’s values before ensuring that those values are communicated to your prospective customers.

We would love to assist you in making the best decisions in your digital marketing strategy. Get in touch with us today!


  • ‘What’s most impressive about Woo is their understanding of how web content can positively impact SEO performance’

    James Stewardson
    SEO Account Director, PHD

  • ‘Woo grasped the style and tone we were looking for instantly and delivered great-quality content on time, every time’

    Vanessa Lenssen
    CEO, GoLearnTo

  • ‘I found Woo to be very diligent and dependable; they even delivered the output before the deadline. I highly recommend them.’

    Roberto Lattanzio
    Head of SEO, Gamepix

£500 Minimum Order Value
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