Visually appealing - According to psychologist Jerome Bruner, people remember 10% of what they hear, 20% of what they read, but 80% of what they see. A good infographic will create a lasting impression with your customers and clients.
Easy to understand - Infographics are a great way to display complicated subjects in an easy-to-understand way. In a sea of images and text, infographics can be much easier to understand than other forms of content, allowing you to capture attention and explain your message clearly.
Shareable - Great infographics are easy to share and are shared widely. They’re great for spreading the word about your business and driving traffic to your website. In addition, image-based posts get up to 600 times more engagement than text-based messages on social platforms.
Quick and Persuasive - Reports can take a long time to read but an infographic can be viewed and understood within a few seconds – busy people don’t have a lot of time. What's more, studies have shown that web users find infographics more trustworthy than written content, making them more persuasive, too.
Great for brand awareness - Keep your infographics consistent with your branding and it will help improve awareness. They'll also build up your reputation as an expert in your field, which is valuable to gaining trust from your customers.